note-wallet, smart stationery design, the story

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Our Story

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Page 1: Note-wallet, smart stationery design, the story

Our Story

Page 2: Note-wallet, smart stationery design, the story

Our Story

ALL START IN November 2014

Page 3: Note-wallet, smart stationery design, the story

Stationery market is divided in 3 segments: Office, School and Art & Craft

Page 4: Note-wallet, smart stationery design, the story

80% of Stationery customers are Women

Page 5: Note-wallet, smart stationery design, the story

Do women use Stationery ? YES, always in their purse

Page 6: Note-wallet, smart stationery design, the story

Our designer start questioning them self...

Page 7: Note-wallet, smart stationery design, the story

And Brain Storm :What do women expect from a stationery product ?

What s womenNeeds ?

Smart

Best Friends

Fashion

Take Note and Organize

Press

DesignCityDiner

Show

My BFFMe / My Time

Time

Meeting

Travel

Collectable

TravelingCompact / Mobile

Collect and Share

Every dayWith me

“I want it!”

Museum / Theater

Social life

My sharing

Diary

My agenda

My notes

Keep with mecarry

Shopping

My Notes

My plans

FindEverything

pocket

Page 8: Note-wallet, smart stationery design, the story

List the key criteria

TAKE & COLLECT NOTES

COMPACT

MOBILE

FASHION

Page 9: Note-wallet, smart stationery design, the story

And map what the market offers them

PAD

POCKET

BAGSPEN

WALLET

Page 10: Note-wallet, smart stationery design, the story

Resolve the equation of their needs !

NOTE PAD

POCKET /

WALLET

NOTE-WALLET

Page 11: Note-wallet, smart stationery design, the story

And we start to draw !

Smart Take Notes

Keep NotesMobile

All products are Designed by Note-wallet inhouse design teamsPlease do not reproduce without the expressed written consent of Note-wallet

Page 12: Note-wallet, smart stationery design, the story

And crafting in our traditional workshop

Page 13: Note-wallet, smart stationery design, the story

But still missing the fashion aspect of their need !?

Page 14: Note-wallet, smart stationery design, the story

We give the product in the hand of the fashion heritage french brand : La Maison Jerome L Huillier

PARIS

Page 15: Note-wallet, smart stationery design, the story

And we get Note-Wallet , limited edition by Jerome L Huillier

www.NOTE-WALLET.com