notes - design thinking workshop

| Notes |

Design Thinking WorkshopFor AIP Partners

24 October 2012

| Module 1 |

Innovation and Design Thinking

Design Thinking

What is Design Thinking?

Design Thinking is a creative problem-solving tool to generate

innovative solutions that are human-centered, viable and feasible.

- from IDEO

Design Thinking Process

How do we practise Design Thinking?

Dig deep to understand

user needs, pain points

and values/motivations.

Explore by reframing

insights and ideating to

generate as many ideas

as possible.

Prototype early to test

the feasibility of the

idea/concept.

Understand Explore PrototypeFrame

ProblemImplement

Solution

Design Thinking Tools

Physical Models Storyboard Role-Play

Prototype

Understand

Explore

Reframe What If Analogy Map

Interview Shadow Role-Play

Design Thinking

Why Design Thinking might help you…

Divergent Approach

Takes a step back to fully understand the problem and generate more possibilities

Fail Early to Succeed Sooner

Reduces the risk of costly mistakes by testing ideas with quick prototypes

Human-Centered Approach

Puts your user in the centre of the problem solving process

Thinking Out of the Box Yields fresh ideas by reframing the problem and encouraging the wildest ideas without constraints

Design Thinking

When is Design Thinking best used?

The problem at hand is

complex or unclear

New perspective

and fresh ideas are needed

Holistic view of user’s needs

is required

| Book |

CAD Monkeys,

Dinosaur Babies and

T-Shaped PeopleWarren Berger

Ask ‘Stupid Questions’To challenge commonly held beliefs

• Does the waiting room need to be a room?

• Why do the patients need to see a doctor for this treatment?

• Does accurate health information need to come only from healthcare professionals?

• Is motivation solely an individual’s responsibility?

• Does access to care need to be centralized?

• Do we define health the same way our patients do?

Design Thinking Activity

Overview of activity

ChallengeAsk Stupid

QuestionsIdentify Problems

and Needs

Understand the

User

Learning Points from Activity

UnderstandProblem

Understand to generate insights

Human-Centered Design

Understanding and

listening to our users

and their needs

helps us to generate

solutions that are

relevant for them

Solutions that are relevant to our consumers generate high levels of

satisfaction for our services/products.

Learning Points from ActivityDivergent Thinking through Challenging Assumptions

Challenging

fundamental beliefs

helps us to question

our status quo and

validate or change the

traditional way of doing

and experiencing

things.

Explore Reframe by asking

„stupid questions‟

Challenging assumptions helps us to ensure that our solutions and

services remain relevant and efficient in today‟s ever-changing world.

| Module 2 |

Experience Design Thinking

How have we used some of these tools?

Prototype

Explore

Understand

Identify bottlenecks in the

system by shadowing the

user throughout their

experience.

„How Might We‟ helps us to

reframe the problem and

open up more possibilities.

Immerse in a role to

experience and identify

possible bottlenecks in the

concept.

How can we do this

effectively?

Be open to failing and

learning from it

Prototype | Role-Play

How can we do this

effectively?

Always go for quantity

Explore | How Might We

How can we do this

effectively?

Always be curious

Understand | Shadow

Design Thinking Application

Immerse in the lives of your

subject to observe their

behavior and experiences

so as to discover pain

points and unmet needs

throughout their journey.

How have we used some of these tools internally?

Shadowing

Design Thinking | Understand

Understand

1. Always be curious about what others think and do. Looking

out for adaptive solutions could sometimes help you to

uncover unmet needs.

2. Empathize with them to understand how they feel, so as to

know what they would really need and appreciate.

Interview Shadow Role-Play Photo Journal

How can we do this effectively?


How Might We

Start by asking „How Might

We‟ to reframe the problem

so that you open up more

possibilities, without any

constraints.

e.g. YCH identity


How might we reinforce the rehab/recovery

identity of the Community Hospital during

admission/stay/discharge?

Challenge Statement

Design Thinking | Explore

Explore

1. Go for quantity and defer judgment. There are no right or

wrong ideas. The best idea often comes from the craziest

one.

2. When choosing an idea to pursue further, picture your user

and decide if he/she would appreciate something like that.

How Might We What If Brainstorm Analogy Map

How can we do this effectively?


Role-Play

Role-playing allows one to

immerse in another role by

acting out to experience

and identify possible

bottlenecks in the concept

e.g. A&E


Design Thinking | Prototype

1. It is good to prototype early and fine for a prototype to be raw

and ugly, as a successful prototype is not one that works

flawlessly, but one that teaches you something.

2. Be open to the spirit of learning from failures and trying again;

You are probably on to something greater!

Prototype

Physical Models Storyboard Role-Play

How can we do this?

Design Thinking Activity

Understand Explore PrototypeProblem Solution

JOURNAL | ROLE-PLAY REFRAME | BRAINSTORM

Ideate as many

solutions as possible

PHYSICAL MODEL

Medications are

labeled with text for

patients to read

Patients take their

medication

independently

Monitoring

Bracelet

Tele monitor

database

systems

Learning Points

Broad but personalized

understanding of the user;

To uncover his needs,

motivations and

influences.

Photo Journal

1st Phase of Design Thinking - Understand

Important to know and

understand the type of

users the solutions are

designed for.

Persona Role-Play

Immerse in the role of the

user so as to fully

empathize with the

problem that the user

faces.

Understand

Lau Hua, 59

Lives with wife at Red Hill

Likes to hang out with

friends

Values companionship,

family

Wants to be independent,

motivated to change his

lifestyle

Learning Points

Challenging assumptions

by asking “What if” helps

us to look at existing

solutions and question its

relevance.

Challenging Assumptions

2nd Phase of Design Thinking - Explore

Brainstorming helps us

to ideate by thinking of

as many crazy ideas as

possible, without any

constraints.

Brainstorm Evaluate & Select

Evaluating your ideas

using a matrix helps you to

choose and develop the

right ideas.

ExploreTime Frame

Impact

Learning Points

3rd Phase of Design Thinking - Prototype

Having a physical mock-up allows one to visualize and test the

feasibility of the idea/concept quickly with the team.

Prototype

Prototype

Learning Points

Design Thinking Process

UNDERSTAND EXPLORE

Ideate as many

solutions as possible

PROTOTYPE

Identify the user‟s unmet needs

(adaptive solutions),

values/motivations and pain

points to generate insights.

Question assumptions relating to

the insight, challenge it, then

ideate.

Select the best idea, prototype it

and present how this idea will

work.

Medications are

labeled with text for

patients to read

Patients take their

medications

independently

Monitoring

Bracelet

Tele monitor

database

systems

| Thank You |