notes-lecture1 introduction communication skills

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COMMUNICATIONCOMMUNICATIONSKILLSSKILLSCredit Hours: 03Credit Hours: 03

BS(ECONOMICS)BS(ECONOMICS)33RDRD SEMESTERSEMESTER

COMMUNICATIONCOMMUNICATIONSKILLSSKILLSCredit Hours: 03Credit Hours: 03

BS(ECONOMICS)BS(ECONOMICS)33RDRD SEMESTERSEMESTER



CHAPTER 01

Introduction to Communication



Introduction

What is communication?In simple words we can say that´ ́just to convey the messageµ

If we go in more detail we can say that´ communication is the process oftransmitting (A B) & Receiving

(B A) Messages.



Effective Communication:-

If some one achieve the desiredlevel of objective through

communication , we can say that it is´effective communicationµ.

e.g. If your communication get theproper response from the receiverit means that you effectivelyconveyed the message.



Encourage creative and Critical Thinking

Consider audience·s information needs

Consider Audience's Technical BackgroundConsider Audience's Cultural Background andGender

Consider Audience's Knowledge of theSubject

How to achieve effectiveCommunication



What is effective communication?



Consider the possibility of

Communication Failure

Expect audience resistance

Recognize communication constraints

Legal, social, economic,psychological, institutional



Using gender-neutral terms for occupations, positions, roles,Terms that specify a particular gender can unnecessarily

effect certain stereotypes when used generically.

Avoid This Use Use This Instead

businessman businessperson, executive, manager, business owner, chair,

chairperson

fireman firefighterhousewife homemaker

layman layperson, no specialist, nonprofessional

postman mail or letter carrier

policeman police officer or law enforcement officer

salesman, saleswoman, salesperson, sales representative, sales associate,

salesgirlspokesman spokesperson,

workman worker



Components of Communication

1. Context² Internal Means

² External Means

2. Sender (Encoder)3. Message

4. Medium

5. Receiver (Decoder)6. Feed Back



Context

Context tells us reason forcommunication and reasons may be

1. Internal

2. External



Internal:

Internal means acompany wants to

Discuss an idea/Issue toits employees ² themessage should be eitherin writing or verbal



External: In eternal context ²some query

from stakeholders or from

outside the organization- You may response to query² Email² Fax

² Telephone² Letter² Verbal etc.



Sender (Encoder)

When you sending the message, youare the ´Encoderµ .

Here the word you mean

writer/Speaker decides whether themessage should be in written or oral.He/She may choose Words, Symbols,Pictures or Graphics that express the

objective in the real sense.



Message

Message is basically the basic idea that you wantto communicate.

The message may be² Verbal, means (Written or Spoken)² Non-Verbal, means( Symbols, Pictures or unspoken).

This is very much important component ofcommunication ´ Your message should be or MUST be clear and easy to understandµ

The most important element in message is your

receiver . You must be well aware about yourreceiver. While preparing a message you should keep in mind

how your receiver will interpret the message.



Message (Cont.)

You (Sender) should also keep inmind your relationship with thereceiver while preparing message.

some times wrong message maycreate a loss to your organization ,to yourself.

or it can create a bad impressionfor you/your company.



Medium Medium is basically channel through which yourmessage reaches to receiver & channel vary from

situation to situation.

E.g. Let·s say Govt of Afghanistan wants to conveyits message to Afghan Nation , now Govt will select

the effective medium it may be. T.V

Radio

Papers

Or all of the above ´keeping in view the Importance of

the message.µWhen we talk at Micro /Organizational Level the

medium may be writing or non-Verbal



Receiver (Decoder)

To whom the message is being sent.e.g. in case of Govt of Afghanistan's

Message, Afghan Nation is receiver

(Decoder).In simple words we can say thatreceiver is your reader (in case ofpress , letters etc.) or Listener (Incase of TV, radio, Speaker Etc.)

Receiver is also known as decoder.



Feedback Feedback is basically the

response/reaction of Receiver afterreceiving the message.

Sender always need feedback to check

weather the message effectively reachedor not«? Or in other words«.

Sender need feedback to examine thesuccess or failure of the message.

notes-lecture1 introduction communication skills

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