Brain responsible:Analysis - leftCentre for Information processing and controlling ability to act Creativity - rightLearning Holographic - when you break it into pieces each peace is a source for the whole How does the brain work and can we mirror that in the organisation?In the brain although there are specialist areas if the specialist areas are taken away the other areas compensate. Specialisation is fine but should something happen to one department the rest of the dept should know enough to compensate.e.g Paramedics can do basic medical procedures, Our brain processes information through the paradox, we only know light because we know darknessIn the organisation - every action we create potentially creates its opposite.Distributed Intelligence - Can we have intelligence distributed in a way that every part of the whole has enough intelligence to make decisions. That way everyone in the organisation can make informed decisions. This can be acheived by management directing intelligent action, where rather Can you think of any department in your organisation that doesnt depend on information?Bounded Rationality - We make good enough decisions not perfect ones because there is no perfect decision because there is no perfect information. This introduces the reallity/possibility that there is left brain and right brain thinking?Do we want to encourage that? Sometimes we make decisions based on a hunch, and these decisions can turn out right.n organisation exists in terms of the information. Cybernetics - Are self regulating behaviours to maintain a steady state. Its based on adapting what you are doing to maintain/acheive a desired state.Single loop learning - to make and sell phonesDouble loop learning - Should I be making this phone.Is it of any value to do the process very well but when it doesnt meet the objective?e.g near perfect claims processing process that only processes 32% of the claimsThe challenge for management in this metaphor is to allow and maintain knowledge flows.Brains are saying we decide how to respond to environment(As opposed to organism which is a victim of its environment)principles in summaryWhoe in PartsRedundancyRequisite varietyMinimum spec Learn to learn (Double Loop Learning)