notice me, senpai! get discovered with creative technical content
TRANSCRIPT
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Notice Me, Senpai! Get Discovered with Creative Technical Content
Tomomi Imura (@girlie_mac)
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@girlie_mac
Tomomi does:
● advocate open web & technology● code JavaScript & Node.js● writer & speak about tech● hack useless stuff● mentor & advisor● currently work at
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@girlie_mac
Where I Have Been Doing DevRel at:
Slack API Nexmo SMS, Voice, 2FA API
HTML5 (W3C) & Windows Phone webOS Apps
PubNub Realtime API
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@girlie_mac
I Write & Have Written Articles on:
Technical editor for some books by:
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Get Discovered by Developers!
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SearchTweets, newsletters, etc.
Word of mouth, on Slack, etc.
API, Platform, Framework, Tools, etc.
How Do Developers Find Your...
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@girlie_mac
Awareness
When devs find your shiny new stuff passively on TechCrunch, ProductHunt, announcement / marketing blog, etc:
Sounds awesome!
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@girlie_mac
Awareness & Acquisition
When devs find your use cases, and with even better, easy-to-follow step-by-step tutorials on how to build:
Sounds awesome! I may wanna try!
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@girlie_mac
Get Devs Hands Dirty!
● Workshops ● Hackathons● Blog & Tutorials
○ Docs
○ Diagrams and Illustrations
○ Videos & Screencasts
○ Webinars
My focus!
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Make It Practical!
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@girlie_mac
Practical & Fundamental
Tutorial examples:
● [Awesome API] 101● Beginner Guide of [Awesome API] ● Getting Started with [Awesome API] in [Node.js]● How to Build To-Do App with [Awesome.JS Framework]● [Awesome API] Tips & Tricks● [Awesome API] Best Practice
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@girlie_mac
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@girlie_mac
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Make It Interesting!
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@girlie_mac
Creative Projects (and How to Build Them!)
● GIPHY Chat App● Slack Message Analysis w/ Watson● Tweet Emotion: Sentiment Data Visualization w/ D3.js● Raspberry Pi Spy Cam w/ Facial Detection● Call Alexa from Phone● Robot Dance Party● Gotta Get’em All! Pokémon Go Relatime Mapping
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@girlie_macBrainstorm
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@girlie_mac
Project Types
● Purely fun○ Pokémon
○ IoT - cat camera
● Targeting a community / Ecosystem○ Programming Language, Platforms
○ Frameworks - e.g. Standard Web APIs, React, Angular, D3
○ Hardware - e.g. Arduino, Raspberry Pi
○ AI - e.g. Amazon Alexa, IBM Watson
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@girlie_mac
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@girlie_mac
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@girlie_mac
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@girlie_mac
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@girlie_mac
Let Devs Adopt the Ideas
“Pokemon is not how we win the big $$$ companies”
“Don’t get me wrong. We are providing the ideas”
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@girlie_mac
Adopting the Ideas for Real Apps
{
id: 'pikachu-012',
lat: 37.7234,
lon: -122.472
}
{
id: 'taxi-012',
lat: 37.7234,
lon: -122.472
}
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Notice Me, Senpai!
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@girlie_mac
But Senpai doesn’t even know me...
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@girlie_mac
Piggybacking on Bigger Players
● Partner with other companies● Be friend with their DevRel peeps● Apply to be an author● Pay sponsorship
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@girlie_mac
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@girlie_mac
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@girlie_mac
...and get THEIR Social Bandwagon!
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@girlie_mac
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@girlie_mac
Community is magic!
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@girlie_mac
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Go Social
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@girlie_mac
Get Carded
3
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@girlie_mac
It’s So META!
<!-- Twitter Card data (with a large image) -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:title" content="Title Here">
<meta name="twitter:description" content="Page description">
<meta name="twitter:image" content="http://example.com/image.jpg">
<!-- FB Open Graph data -->
<meta property="og:title" content="Title Here">
<meta property="og:type" content="article">
<meta property="og:url" content="http://www.example.com/">
<meta property="og:image" content="http://example.com/image.jpg">
<meta property="og:description" content="Page description">
3
1
2
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@girlie_mac
Developer-Focused Social Space
Newsletters
Code Samples & Demo
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@girlie_mac
TL;DR
● Create attractive content○ Make them practical / interesting
○ Focus on communities
○ Be inclusive
● Syndicate the content● Go social
○ Use social media meta tags
○ Use developer-focused social space
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@girlie_mac
Thank you!
@girlie_mac
girliemac.com
github.com/girliemac
slideshare.net/tomomi
BY-SA