notificare "near body communication, getting personal on your mobile"
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Notificare Mobile Marketing Platform with iBeacon technology
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Achtergrond
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Notificare
• opgericht in 2012
• spin-off van Mangrove
• door mij, chief dev. en senior dev.
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Near body communication
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„Getting personal on your mobile.”
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Social media wel…
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…via eigen app niet?
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The Mobile Marketing Platform
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The Notificare Mobile Marketing Platform lets you reach out, interact and gain insights from your users on mobile, web and any connected device.
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In 5 stappen naar persoonlijker contact
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Stap 1: Gebruik content
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Content verrijking
•zo veel meer dan tekst
•beeld, video’s
•kaarten
•HTML, sites
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Stap 2: Interacteer
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Interactie
•voer actie uit
•reageer
•vraag om input
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Stap 3: Herken je gebruiker
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Stap 4: Gebruik locatie
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Stap 5: Gedrag als trigger
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geo-fences
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iBeacon
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Het is een trigger die afgaat door gedrag, door het veranderen van locatie.
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„Getting personal on your mobile.”
•Stap 1: Gebruik content
•Stap 2: Interacteer
•Stap 3: Herken je gebruiker
•Stap 4: Gebruik locatie
•Stap 5: Gedrag als trigger
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It’s a powerful tool to be used with caution.
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„Getting even more personal beyond mobile.”
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Twee ontwikkelingen
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1. Meer schermen…
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Title
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Title
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Title
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piBeacon
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…schermen worden persoonlijker
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Title
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2. Minder schermen…
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…worden nog persoonlijker
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Title
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Title
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Creepy or contextual, that’s up to you.