nourishing brand

16
Nourishing Brand Relationships Presents a Special Event Back to Outline

Upload: anahid

Post on 10-Jan-2016

34 views

Category:

Documents


2 download

DESCRIPTION

Nourishing Brand. Relationships. Presents a Special Event. Back to Outline. Once upon a time LEBANON. Under the Patronage of the Ministry of Tourism. Back to Outline. Summary. INTRODUCTION. SOME JOBS. DATES and SITES. SCENARIO and SCENOGRAPHY. AWARNESS and AIM. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: Nourishing Brand

Nourishing BrandNourishing Brand

RelationshipsRelationships

Presents aSpecial Event

Presents aSpecial Event

Back to Outline

Page 2: Nourishing Brand

Once upon a time LEBANON

Under the Patronage of the Ministry of Tourism

Back to Outline

Page 3: Nourishing Brand

SummarySummary

SOME JOBS

Silver and Bronze Packages

INTRODUCTION

AWARNESS and AIM

SCENARIO and SCENOGRAPHY

Contact

Platinum and Gold Packages

DATES and SITES

Page 4: Nourishing Brand

Introduction

.

The Event will show the patrimony of the Lebanese starting from the 20th century.

The Lebanese district life at that time was more social, with a friendly atmosphere, and solidarity.

All skilled workers used to come to houses and work in homes and gardens.

They used to offer their services to all the neighbourhood, at a precise time and day of the week.

Back to Outline

Page 5: Nourishing Brand

Some JOBSThe BOYAGEH:Otherwise the shoe cleaner, He used to collect all neighbourhood’s shoes to be cleaned in one house

The SALLEH LASTIKO:Or the Shoemaker, who used to come in one house and collect all the neighbours’ shoes in need of repair.It was always at a specific day of the week Back to OutlineNext

Page 6: Nourishing Brand

The MOUKACHECH:Refurbishing the canes for chairs. Same visiting process

The MOUJALLEKH: His job is to sharp all knives and cutting tools like scissors etc…Same visiting process like others, same day of the week for all neighbourhood

Some JOBS

Back to OutlineNext

Page 7: Nourishing Brand

The MOUBAYYEDAt the beginning of the 20th century, Stainless steel and Tefflon didn’t exist yet, kitchen equipment was in brass and usually covered with a lay of tin.

The MOUNAJJED:All pillows and mattresses usually needed revamping after 1 or 2 years. He used to come to a certain house, collect all neighbours pillows and mattresses and fix them to redistribute them to owners later on.

Some JOBS

Back to Outline

Page 8: Nourishing Brand

Dates and Sites

Date Suggested :- Summer 2013 - Mid July until Mid August - 4 Weekends- Friday, Saturday , and maybe Sunday- Time from 5 to 11 p.m. and Sunday from

3 to 8 p.m.(Final date set according to political situation and regional holidays)

Sites : different possibilities. we Suggest:- Down town the souks- Down town the ‘’zone pietone’’ around

Aishti zone- Zaitunay Bay- Or any other place in Lebanon

Back to Outline

Page 9: Nourishing Brand

Scenario and Scenography

About 50 to 60 actors will be living and acting as if in the old days.

They will be practicing their old ancient skilled jobs and will be dressed in the old Lebanese costumes, walking between people , living their old typical life.If some pedestrians are interested to live with them, they can be dressed, on site, by the Artisanat, and enjoy their way of living.People will discover the real friendly and practical way of living of the Lebanese.People, and mainly children will discover these old jobs , and if they wish, learn and practice them

Back to OutlineNext

Page 10: Nourishing Brand

Many shows will take place during this event

A precise scenario will be worked on minute by minute

We are highly convinced that this event will be a great success and will be repeated every year, it will be the talk of the town and the press not only locally but also internationally.

If you are interested in being a partner , your decision will have to be taken by end April 2013

Back to Outline

Scenario and Scenography

Next

Page 11: Nourishing Brand

Scenography for ZAITUNAY BAY

one skilled labor ; 2 restaurants

Change of place every 1/2 an hour so all visitors will be able to see all labors

Some other skilled workers will be on the upper floor.

Scenography for the SOUKS or Aishti area

The Skilled workers will be acting and walking in all the area, they will change their place of work every 1 or 2 hours so all visitors are able to see all professions.The main area will be the Fakhry bey street or the walking area around Aïshti

Back to Outline

Page 12: Nourishing Brand

AWARNESS and AIM

This is why to be able to go into this mood and show them this patrimony, we decided to create during 2 days and 4 weeks every evening, from 6 pm to 11 pm down town in Beirut and possibly in other cities like, Byblos, Tyr, Tripoli, etc…the ambiance of a living district depicting the beginning of the century.

The aim is to go back to the memory of the old generation and show to the young generation how was the district life by showing them the skilled jobs of that time. They heard about them but they cannot imagine how it was. With that event they will have an image of this patrimony.

AWARNESS : What is more important than supporting the Lebanese patrimony? Titling your name with this Lebanese image, will show your interest to Lebanese values . Press is guaranteed to cover such an event.

Back to Outline

Page 13: Nourishing Brand

PLATINUM USD 35,000 (Max. 2)

COMPANY NAME associated to event’s name.

PRESS CONFERENCE: logo centered on back drop

BROCHURE –if any: one page of advertisement inside, front or back cover  + one page editorial + logo on logos page

1000 INVITATIONS Logo on back of

invitation card (10.000 copies)

4 BANNERS position and technical details will be given later on (production fees paid by sponsor). Our official supplier is Printworks

SPECIAL PACKAGES : flyers, product promotion, stands, shows etc… can be arranged. Extra cost to be paid by sponsor.

EXCLUSIVITY in your category

GOLD USD 20,000 (Max. 3)

PRESS CONFERENCE: logo on back drop around Platinum’s

BROCHURE –if any: one page ad  + one page editorial + logo on logos page

800 INVITATIONS

Logo on back of invitation card (10.000 copies)

3 BANNERS position and technical details will be given later on (production fees paid by sponsor). Our official supplier is Printworks

SPECIAL PACKAGES : flyers, product promotion, stands, shows etc… can be arranged. Extra cost to be paid by sponsor.

Possible EXCLUSIVITY in your category to be negotiated

Back to Outline

Page 14: Nourishing Brand

Back to Outline

SILVER USD 10,000 ( Max 5)

PRESS CONFERENCE: Logo on back drop

BROCHURE- if any: ½ page ad+ ½ page éditorial + logo on logos page

600 INVITATIONS : LOGO on back of

invitation card (10.000 copies)

2 BANNERS position and technical details will be given later on (production fees paid by sponsor). Our official supplier is Printworks

SPECIAL PACKAGES : flyers, product promotion, stands shows etc…Can be arranged. Extra cost to be paid by sponsor.

BRONZE USD 5,000 ( Max.20)

PRESS CONFERENCE: Logo on back drop

BROCHURE- if any: ½ page ad logo on logos page

400 INVITATIONS LOGO on back of

invitation card (10.000 copies)

2 BANNERS position and technical details will be given later on (production fees paid by sponsor). Our official supplier is Printworks

SPECIAL PACKAGES : flyers, product promotion, stands etc… can be arranged . Extra cost to be paid by sponsor.

Page 15: Nourishing Brand

This event and concept are bee Events & PR (Division of CMIT) properties and cannot be used totally or partially without an official written

approval issued bee Events & PR

DECISION TO BE TAKEN PRIOR TO END OF APRIL

2013

Back to Outline

Page 16: Nourishing Brand

HEAD OFFICE

Achrafieh Street Sausalito Bldg

Achrafieh Beirut – LEBANON

Tel & Fax : +961 1 333 669

Mobile : +061 3 623 347

e-mail : [email protected] www.bee-eventsandpr.com

ContactsContacts

Back to Outline