novel approach to marketing
DESCRIPTION
Our focus for customers' marketing communications strategy: brand loyalty and long-term results...TRANSCRIPT
The Novel Approach to Marketing
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Brand loyalty
Long-term results
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Start with your niche …
Follow a marketing
communicationsstrategy.
Cultivate acommunity of
customers.
Create,inspire and
lead theconversation.
Continue to listen, learn
andre-invent!
My Niche Factor
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What is my niche market?
What are their needs? Pain points?
How do I fill their needs?
What is my authentic, sustainable value?
My Communications Strategy
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Who are my customers? Stakeholders? Influencers?
What is my message?
What are desired outcomes with each?
How to engage?
My Customer Community
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Where are my customers online?
Where can I create community?
What needs are common amongst them?
My Conversation
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What information is valuable to my customers?
How/where should I engage?
What conversations are needed/missing?
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It’s an endless task. This is how we help.
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Brand identity that communicates value and positioning with strong and succinct visual effect.
Web design and development that builds online businesses, and positions companies to dominate online markets.
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Internet marketing strategies designed to increase sales and create strong online presence.
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PR campaigns that build credibility and provide a voice of leadership and respect.
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Publications that strengthen relationships through information and consistent engagement.
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Print ads, signage and collateral that help advance the sell with visual appeal and functionality.
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Internal communication programs that educate, inform, motivate and recognize employees.
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Social media strategy
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1. Where’s the crowd?http://www.alexa.com/ http://technorati.com/blogs/top100
2. Network effectively- Value added content- Authentic involvement- Organic relationships- Consistency
3. Make it viral- Identify hot topics, needs- Spread your brand message- Create engaging viral “events”
4. Monitor and managehttp://onlinebrandmanager.org/monitoring/- RSS Reader Account- Search sites, blogs, etc.
This Is How We Work
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Discovery
Strategy
Ideation
Delivery
Assessment
Execution
This Is Who We Are
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Bella LaneCreative Director
Experience includes 20 years providing creative direction at top ad agencies and executing marketing strategies for growing companies.
Oversees functional design and development to drive successful integrated marketing campaigns for our customers.
Manages our team of talented multimedia designers and developers.
Director of Client Services
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Audrey Glenn Account Director
Experience includes 17 years spearheading corporate communications and marketing communications strategies. Oversees brand strategy, messaging and communications programs to drive brand clarity, credibility and results for our customers.
Manages our team of experienced multi-industry, multimedia writers.
Director of Business Development
FreelanceTalent
Creative Brief Internal Review Client Review
