NOVEL

GANG

INTRODUCTIONNOVEL GANG CLOTHING IS A CLOTHING BUSINESS

STARTED IN 2012 BY KIANA JENAE.”CREATING A WAVE OF CONSCIOUSNESS. WE AIM

TO CREATE A WAVE OF CONTAGIOUS INDIVIDUALISM, ENCOURAGING PEOPLE TO BREAK AWAY FROM SOCIETY AND TO BE DIFFERENT.”

THE BRAND LOGO IS A HIPPIE WITH A HEADBAND AROUND MOST OF HER FACE WHICH IS WITHIN AN UPSIDE-DOWN TRIANGLE.

UPFRONT ANALYSIS

• THREE MAJOR WEBSITESFACEBOOK

• THE COMPANIES MOST POPULAR PAGE IS THEIR FACEBOOK PAGE WHICH HAS ACCUMULATED 94 LIKES SINCE BEING FOUNDED IN 2012.

BIGCARTEL• THE BIGCARTEL PAGE IS WHERE THE CONSUMER GOES TO THE

CLOTHING THAT NOVEL GANG ADVERTISES.• THE DESIGN OF THE SITE IS SIMPLE YET COMPLETE GIVING IT A

HOLISTIC FEEL. WIX

• FEBRUARY 2013, NOVEL GANG CLOTHING INTRODUCED A SIDE PROJECT FOR THE BRAND ENTITLED “THE COLLECTIVE”.

BEST PRACTICES FOCUS ON

ENGAGEMENT TWO-WAY

DIALOGUE BEHIND THE

SCENES

ENGAGEMENT WITH THE CONSUMERS IS A GREAT WAY TO KEEP THEM FEELING LIKE THEY ARE A PART OF THE COMPANY’S DIRECTIVE.• ENTER TO WIN

DIALOGUE BETWEEN THE COMPANY AND THE CONSUMER.• FAN COMMENTS AND POLLS

VIDEOS OR ARTICLES ABOUT THE IDEA AND/OR INSPIRATION FOR A PRODUCT. • MAKING OF A VIDEOHTTPS://WWW.YOUTUBE.COM/WATCH?V=WO4-TV6ZCKC

SOURCES

"ENTER TO WIN: THE HUNDREDS TRIP TO LA CONTEST AT ZUMIEZ : MP." ZUMIEZ. WEB. 4 DEC. 2015."REINCARNATION," FILM BY KARL LAGERFELD FT. PHARRELL WILLIAMS, CARA DELEVINGNE & GéRALDINE CHAPLIN." YOUTUBE. YOUTUBE, N.D. WEB. 03 DEC. 2015.

MAKING OF "REINCARNATION"