ESSENTIAL TOOLS FOR GROWING YOUR AUDIENCE AND INCREASING USAGE

ALA Midwinter Meeting 2013

AGENDA• Readers are the key to success• Challenges facing libraries• Tools for growing your audience and increasing usage• High-quality reading recommendations (NoveList Plus)• Rich information in your catalog (NoveList Select)• Effective communication with your community

(LibraryAware/NextReads)

Readers matter more than anything

Book discoveryBook delivery vs.

Where does the library fit in?

Three Key Questions

1. Who is your library reader? What do they want?

2. How do you respond to the shift from physical to virtual usage?

3. What can you do to attract and hold the attention of your patrons?

Enable book discovery

Put more reader

features in the catalog

A Plan for Engaging Your Readers

Connect with readers using

multiple channels

Book Discovery

NoveList Plus

NoveList K-8 Plus

Catalog Enrichment

NoveList Select

Content Café Options

Outreach and MarketingLibraryAware/

NextReads

NoveList Has Solutions

NOVELIST PLUSEnable book discovery with high-quality

reading recommendations

READERS DON’T ASK FOR HELP

98% ref-er-

ence

2% Readers’ Advisory

REACHING READERS:TRADITIONAL METHODS

1. Separation of fiction collection by genre2. Book displays3. Book lists4. Face-to-face readers’ advisory

GENRE COLLECTIONS

BOOK DISPLAYS

BOOK LISTS

FACE-TO-FACE

IT’S ALL ABOUT RELATIONSHIPS• Between books• Between readers and books• Between readers• Between readers, books and the library

Super Supporters

Probable Supporters

Barriers to Support

Chronic Non-voters

OCLC, From Funding to Awareness

WOM (a.k.a. just tell them about it!)

NoveList Dashboard

12

3

4

If You Like This Book…

…You Might Like These Too

EXPERT RECOMMENDATIONS MAKE ALL THE DIFFERENCE

WHY

WHO

NOVELIST HAS APPEAL

Overall structure of the story

Storyline actioncomplex

The rate at which a story

unfolds

Pacefast steady

The feeling that a book

evokes in the reader

Toneupbeat dark

Quality of the language and the

level of detail in the background

Writing Styledetailed plot-driven

Looking for suspenseful, issue-oriented

stories about antique dealer-detectives?

Book group ideas

Book display ideas

Staff continuing education

Reading inspiration

Extra resources to inspire you

Teaching and

curricular materials

ALSO IN NOVELIST

NOVELIST SELECTPut rich information and

reader features in your catalog

READERS ARE NOT AWARE OF OTHER LIBRARY SERVICES

84% 39%VS.

Coffee/snack shop Online databases

Pop served 910,000

Book circulation (print) 5,523,719

Book circulation ebook 636,866

Door Count 5,836,636

In-house reference 5,297,122

Program attendance 477,135

Website views 70,116,144

Number of holds 1,481,252

Number of remote holds 1,218,636

SHIFT TO VIRTUAL VISITS

All copies are checked out

A TYPICAL CATALOG EXPERIENCE

Series Information

Similar Titles

WHAT READERS REALLY WANT FROM THE CATALOGB

ook Discovery

Catalog enrichment is a solution

Reviews

Book jacket

Summary

Recommendations

Information delivered where it is most visible and effective — inside your catalog!

TOP 5 REASONS WHY ENRICHMENT MAKES A DIFFERENCE

1

2

3

4

5

Delivers what library users really want

Reaches library users whenever and wherever they are

Strengthens connections to readers (and supporters)

Keeps people plugged into your library

Saves staff time and improves customer service

1Delivers what library users really want

Series InformationSimilar Titles

2Reaches library users whenever

and wherever they are

3Strengthens connections to readers

(and supporters)

4Keeps people plugged into your library

““5

Saves staff time and improves customer service

NoveList Select has become one of our primary tools in answering our most common questions…

-- Chip Lannert, Readers Advisor

ExpandedImagine Your Catalog,

EnrichedTransformed

Book Jackets

SummariesAnd author bios

Expert Reviews

Reader reviews, tooGoodreads

in your catalog

Entire series info, in reading order

Expert NoveList Recommendations

For the series…

The title…

And the author

Series Recommendations are NEW in 2012

Why and WhoRecommended

Expert reasoning

Links to your newsletters

Lists of your events

Reading level

Lists, guides and more

NEW in 2013!

Search These Related eResources to Learn More

Promote your e-resources

NoveList Select

Optional Upgrades

Comprehensive Catalog

Enrichment+ = Series information

Reading recommendations (Author, Title, Series)

Reader reviews

Links to NextReads newsletters

NoveList Extras

Reading Levels (Lexile)

NEW! E-resource Recommendations

Book jackets

Book summary

Table of Contents

Book Excerpts

Author Bios

Professional reviews

CHOOSE YOUR OPTIONS

LIBRARYAWARE/NEXTREADSEffective communication and marketing

Changes in Library Usage

Relationships

NextReads

Reading Suggestions

Subscriber Lists Based on Lifestyle

Promote on Website

Social Media

Hi.

IDEAS FOR CONNECTING WITH YOUR READERS

• Share reading suggestions• Deliver genre overviews• Promote e-books• Promote book clubs• Promote author events• Share read-alikes

52% of young readers said they were unaware they could borrow

an ebook from the library

E-readers and e-books

NextReads Newsletters

(coming soon!)

I don't think I ever saw it advertised anywhere. Maybe they could send out a mailer to let people know?

“ ”

We can help your community be

Enable book discovery

Put more reader

features in the catalog

A Plan for Engaging Your Readers

Connect with readers using

multiple channels

www.ebscohost.com/novelist

Are Books Your Brand?How Libraries Can Stay Relevant to Readers

Free webinarFeb 14, 2-3pm ET

www.ebscohost.com/novelist