November 17, 2015

AHC PR Town Hall PR team | Office of Communications, Academic Health Center

z.umn.edu/ahcpr | ahcmedia@umn.edu

Goal of our Town Halls

• Share about AHC PR team’s work and

how we can work together

• Address trends and questions about

media, public relations, & social media

• Discuss AHC Communications

initiatives, opportunities, and strategic

goals

Town Hall follow-up

• We’ll post slides to the AHC Resource Hub

http://z.umn.edu/ahcpr

• Next AHC PR Town Hall: Dec. 15

– Topic: Social media properties and primer

– Save the date: December 15, 2015

• RSVP, send topic ideas and questions: http://z.umn.edu/RSVPprtownhall

Who we are

AHC PR & Media Team

Media & public relations

• Media relations: public face for media

interaction and storytelling, both proactively

and reactively

• Public relations: supporting the brand,

stories, and research of the AHC and its

faculty and staff

• Media training available for individuals, small

groups, or departments.

Social media

• Follow us on: Facebook, Twitter, Instagram, and

Periscope

• The audience for our social media is: UMN faculty

and staff, medical community, media, general

person both in MN and beyond

• Do you have social media or are you considering it

for your communications efforts? Connect with us!

• We will discuss social media in greater depth at

next month’s Town Hall meeting.

Video and digital content

• Tell stories through video, either serialized,

short form, or long form

• Create expert profiles in video and/or text to

highlight a variety of experts and research

• Develop web content for health.umn.edu

and the HealthTalk blog

AHC Strategic Goals

• Now available online:

http://z.umn.edu/ahccommgoals

• Road map for sharing the AHC’s impact

across Minnesota, nationally &

internationally

• Helps identify collaborative initiatives

surrounding the priorities

• Watch for roll out in coming weeks at

meetings, in newsletters

Tools we use • Press releases, expert alerts, media alerts

• Blog posts: research snapshots, expert

perspectives, more

• Social media – proactive and reactive

• Direct media pitches and conversation with

media

• NewsCapsules

• For more on these tools, visit:

http://z.umn.edu/ahcpr

Connect with us We would like to work with you!

To discuss options for promoting research,

education, or patient care stories, contact your

PR liaison or ahcmedia@umn.edu

We can discuss options from our toolbox or

offer other ideas, such as Creative Agency,

web, social media, or Events Digest.

Learn more about the AHC PR team at

http://z.umn.edu/ahcpr

• Find your school or unit’s PR liaison

• View upcoming events, consultations

• Find more information about sharing

stories and discoveries

Visit the Resource Hub for more on:

• AHC Strategic Goals:

http://z.umn.edu/ahccommgoals

• Communications policies & branding

Upcoming events http://z.umn.edu/ahcpr

• Next Town Hall: Dec. 15 @ 1:30 pm *Focus: Social Media*

Weaver Densford Hall – W2-110

http://z.umn.edu/ahcprtownhall

• Open media training: Jan. 14 @ 12:00 pm Mayo Memorial Building – D118

RSVP required, light lunch provided

http://z.umn.edu/rsvpmediatraining

• Consultations available Sign up at the door or check the AHC PR Calendar

http://z.umn.edu/ahcpr

Thank you! QUESTIONS? COMMENTS?

PR resources: z.umn.edu/ahcpr

PR community: coming soon!

Contact: ahcmedia@umn.edu