november 2012
DESCRIPTION
November 2012. services. Strategic & Campaign Planning Facilitation Coalition Development Fundraising Communications Organizational Development Executive Coaching. My interest in politics. What we’re covering. Understanding Politicians Cycle of Accountability The Lay of the Land - PowerPoint PPT PresentationTRANSCRIPT
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November 2012
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SERVICES
Strategic & Campaign Planning
Facilitation
Coalition Development
Fundraising
Communications
Organizational Development
Executive Coaching
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MY INTEREST IN POLITICS
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WHAT WE’RE COVERING
Understanding Politicians
Cycle of Accountability The Lay of the Land Best Practices
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UNDERSTANDING POLITICIANS
Poli = Many
Tics =
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HOW POLITICIANS VIEW THEMSELVES
Smart Serving the Community Unselfish Objective Putting in ridiculous hours for low pay
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DECISION-MAKING FORMULA
Values > Relationships > Information
Unless Politics Trumps
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VALUES
Values
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RELATIONSHIPS
Family Caucus/Leadership Business Friendship Campaign Donor
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INFORMATION
Information matters on non-controversial, technical issues.
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LEGISLATORS FACE . . .
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RELATIONSHIPS > INFORMATION
Information shared by those with whom you have a relationship is far more likely to be listened to or acted upon.
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GOOD NEWS: Most of your issues are
non-controversial and technical
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DECISION-MAKING FORMULA
Values > Relationships > Information
Unless Politics Trumps
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WHEN DOES POLITICS TRUMP?
When it can change an election By moving large blocks of
voters that matter By moving large amounts of
money, that can be used to move voters on other issues.
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DECISION-MAKING FORMULA
Values > Relationships > Information
Unless Politics Trumps
Or the Wildcard strikes
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Your Wildcard Enemy?
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IMPLICATIONS FOR NMTA POLITICAL PROGRAM?
1. You are unlikely to build political power with a focus on changing election outcomes
2. You can use candidate recruitment to increase the number of legislators who highly value boating
3. You can maximize high-quality relationships with legislators, particularly those on relevant committees.
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CYCLE OF ACCOUNTABILITY
Communicate Policy Goals to Legislators
Legislative Outcomes
Legislature enacts or rejects your agenda
Candidate/IncumbentEvaluation andEndorsement
ElectionPublic elects or rejects candidates
Evaluate andPrioritize Goalsfor Session.
Lobbying (both paid andvolunteer)
CommunicateLegislativeResults to Your Constituency
CampaignDonationsIndependent ExpendituresVolunteer Support Recruit
Candidates
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CYCLE OF ACCOUNTABILITY
Communicate Policy Goals to Legislators
ElectionPublic elects or rejects candidates
Evaluate andPrioritize Goalsfor Session.
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CYCLE OF ACCOUNTABILITY
Communicate Policy Goals to Legislators
Legislative Outcomes
Legislature enacts or rejects your agenda
ElectionPublic elects or rejects candidates
Evaluate andPrioritize Goalsfor Session.
Lobbying (both paid andvolunteer)
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CYCLE OF ACCOUNTABILITY
Communicate Policy Goals to Legislators
Legislative Outcomes
Legislature enacts or rejects your agenda
Candidate/IncumbentEvaluation andEndorsement
ElectionPublic elects or rejects candidates
Evaluate andPrioritize Goalsfor Session.
Lobbying (both paid andvolunteer)
CommunicateLegislativeResults to Your Constituency
RecruitCandidates
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CYCLE OF ACCOUNTABILITY
Communicate Policy Goals to Legislators
Legislative Outcomes
Legislature enacts or rejects your agenda
Candidate/IncumbentEvaluation andEndorsement
ElectionPublic elects or rejects candidates
Evaluate andPrioritize Goalsfor Session.
Lobbying (both paid andvolunteer)
CommunicateLegislativeResults to Your Constituency
CampaignDonationsIndependent ExpendituresVolunteer Support Recruit
Candidates
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WHERE ARE THE NMTA’S LEVERAGE POINTS IN THE CYCLE?
1. Impacting WHO runs
2. Using the endorsement process to build relationships
3. Campaigns as tool to build personal relationships
4. Set legislative agenda taking into account relationships.
5. Lobbying starts with legislators values, delivered by those with relationships.
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The common theme is . . .
Relationships
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CYCLE OF ACCOUNTABILITY
Communicate Policy Goals to Legislators
Legislative Outcomes
Legislature enacts or rejects your agenda
Candidate/IncumbentEvaluation andEndorsement
ElectionPublic elects or rejects candidates
Evaluate andPrioritize Goalsfor Session.
Lobbying (both paid andvolunteer)
CommunicateLegislativeResults to Your Constituency
CampaignDonationsIndependent ExpendituresVolunteer Support Recruit
Candidates
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HOW DO YOU CREATE A PLAN?
Your goal is an integrated plan that takes into account the whole Cycle
Start with the Lay of the Land . . .
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Best Practices
Agenda Setting Lobbying Communications
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AGENDA SETTING
Set priorities Use the process to strengthen
relationships
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LOBBYING
Start where they are, not where you are.
Focus on the right legislators
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COMMUNICATIONS
Start where they are, not where you are.
Be clear One-on-one is best
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TO CONTACT ME:
www.poisner.com – for email newsletter signup
Twitter.com/jpoisner
Via phone: 503-490-1234
Via email: [email protected]