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LocalBrand.co.id November 2012 Edition

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Page 1: November 2012
Page 2: November 2012

The Biggest Creative & Digital Festival

COMING SOON

April 2013

Page 3: November 2012

The Biggest Creative & Digital Festival

COMING SOON

April 2013

Page 4: November 2012

EDITOR’S+ . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + . + .

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It’s hard to believe that with this issue, LocalBrand.co.id officially turns one! It’s as if just yesterday we threw a Soft Launching Party at KOI Kemang and published our first E-Magazine, the Local Issue. It’s been a huge undertaking for LocalBrand.co.id and we’ve done many (fashion) editorial photos with more than twenty lo-

cal talents, including photographers, models, stylists, and make up artists in the last eleven months. In other words, we’ve been making a local community here which aim to empower local talents. By this Anniversary Issue, LocalBrand.co.id wants to show you how damn good our local talents are. So we gathered them all once again in order to make one special printed issue, which brings a brand new concept that requires editorial photos by six amazing photographers. After twelve stunning issues, there’s nothing we

can say, except thank you. Abundant thanks to all of our readers.And big kudos to the LocalTalent.co.id team that have devoted their talent, time, and effort to make this issue happen. More than anything, we’ve enjoyed the privilege of be-ing a marketplace for Indonesian Local Brands. It’s been an honor. We love you all and

congratulations to all of us. So, raise your glass and join us in a toast!LocalBrand.co.id - Live Simply!

Cheers,

Dwimayu BudinastitiEditor in Chief

letter.

T H E

Page 5: November 2012

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CONTRIBUTORCONTRIBU-TORRaja Siregar

His current activity as a freelancer photog-rapher doesn’t hinder him from fulfilling his passion for traveling. Aside of that, he is also passionate to talk about automotive, technol-ogy and of course his love for art and pho-tography. There is no man on earth that has inspired him yet, but movies have a big influ-ence to his life. His very first time working as a professional photographer was in Elle.

P H O T O G R A P H E R

REITA DEVITA

Reita Devita, 21, has a huge interest in fash-ion photography. During her rush days for collage stuff as a graphic designer student in Multimedia Nusantara University, she spent most of her time by making handicrafts with her sister. They created a jewelry line named Leaaf, which combines stones, steels, and ropes into great looking accessories. She has contributed to numerous model agencies in creating models portfolio.Muse : “Jasper Abels! He has a simpleness.I can see the mood in every photos he cap-tured.

P H O T O G R A P H E R

TALISA DWIYANI

Talisa Dwiyani, 22, studies Architecture in University of Indo-nesia. She loves travelling a lot. 2012 is an adventurous year for her as she travelled to China in February, Korea in July, and accepted an internship offer in Osaka - Japan for upcom-ing April-June. She began with architecture photography while travelling and turned it into fashion photography recently. Her interest in yoga, art, and culture have shaped herphotos feature.Muse : “Dalai Lama because his encourage and understand-ing peace and happiness are ultimate for humanity.”

P H O T O G R A P H E R

REZA PRASETYA

Quite a unique person is Reza, we can say, as a freelance pho-tographer whose hobby is daydreaming. He works as an in-house photographer for an independent company here in Ja-karta. He can be easily caught in a conversation of fashion. His love of what is called “psychedelic art” helps him to shape his ideas.Muse: “Audrey Hepburn”

P H O T O G R A P H E R

5

Page 6: November 2012

18

ANNIVERSARY ISSUE

SERENITYPhotographer Raja Siregar

8SHE’S GOT A

TICKET TO RIDEPhotographer Agung Mahendra

THE EDITOR’SLETTER

4 16LOCAL’S

PICKSCONTRIBUTOR5

24LOCAL’S

STYLE GUIDEWOMEN

30 PLASTIC DOLL 38

BRANDFEATURED:

JUNKIEE 41SECOND SELF

46VECTOR 00:/

Photograph Krishna Pradana

Photographer Talisha Dwiyani

52QUITE

LITTLE VOICESPhotographer Reza Prasetya58

BRANDFEATURED:SELLITOES

62LOCAL’S

STYLE GUIDEMEN

Photographer Reita Devita

.CONTENTS..CONTENTS.

06

Page 7: November 2012

EDITOR IN CHIEFDwimayu Budinastiti

GRAPHIC DESIGNERKrishna Pradana

PHOTOGRAPHERPutra Agung Mahendra

Reilly Mardino

PHOTO EDITORDimas Agung Nalendra

FASHION STYLISTArafina Nastiti

Karina DamayantiAisya Putri

Follow us onTwitter : @LocalBrandIDFacebook : LocalBrand.co.id

Contact usBlackberry PIN 2678783D+62 858 3015 [email protected]

LOCAL’S CREW

MODELPevita Pearce

PHOTOGRAPHERRaja Siregar

STYLISTDwimayu Budinastiti

ASSISTANT STYLISTArafina Nastiti

LOCATIONRumah 45 Mampang Prapatan, Jakarta Selatan, Indonesia

LocalBrand.co.id Magazine is published by PT. Local Intech SolutionJl. Haji Salim II No. 54 RT 001 / RW 015Kel. Gandaria Utara, Kec. Kebayoran Baru,Jakarta Selatan - 12140Phone. (021) 3025 3333

COVER STORY

CopyrightLocalbrand.co.id Magazine c 2012 the authors and photographers. Reproduction without permission is prohibited.

SPECIAL THANKS TO

Sayed Muhammad, Radhian Nur Auliya, Filia Dewi Arga, Bella Larasati, Azis, Raja Siregar, Pevita Pearce, Melissa Pratiwi, Alida Shahab, Deavy Anggita, Shella Pratiwi, Dewina Aprianasari, Tiksa Grahita, Kosa Lazawardi,

Talisa Dwiyani, Catherine Viriya, Reita devita, Apsy Suryodibroto, Reza Prasetya, Namira Adzani, Parveen Mahaputra, Rebecca Billina, Velda Anabela, Jordan M, Imes Aryanda, Riri Munaf, Keisha Lalita, Harriz Jati, Oscar Erdiansyah,

Shakti Siddarta, Alfina Narang, Sime Hutabarat, Tatiana Anggita

7

Page 8: November 2012

PHOTOGRAPHER RAJA SIREGAR

MODEL PEVITA PEARCE

STYLING DWIMAYU BUDINASTITI

STYLING ASSISTANT ARAFINA NASTITI

MAKE UP MELISSA PRATIWI

ALL WARDROBES AVAILABLE AT LOCALBRAND.CO.ID

SERENITY

Page 9: November 2012

Caroline TOP by AQUAMARINE 320.000 IDR | Lacrymose Cape Red by MAGISTUS 185.000 IDRBowie Blue Short by LASHKA 189.000 IDR | Heart Platform by ARGYLE & OXFORD 385.000 IDR

Page 10: November 2012

LeftCamel Sharp Blazerby RETAIL THERAPY 325.000 IDRBig Pocket Dirt Goldby HIS DAUGHTER 249.000 IDRRightEleanor Jacketby LASHKA 325.000 IDROcean Waves Sleep Wear Setby NIKICIO 599.000 IDRGrey Glitter Pantsby ARGYLE & OXFORD 275.000 IDR

Page 11: November 2012
Page 12: November 2012

COCOON Outer AutumnMix HIS DAUGHTER 225.000 IDREgypt Necklace by BLANCVIE100.000 IDRPurple Dress by LE PEEP 225.000 IDR

Page 13: November 2012

Half Tank Greenby HIS DAUGHTER 249.000 IDR

Two Sides Rose/Kisses Skirtby T(L)BM 175.000 IDR

Barefeet Platform Sandalby ARGYLE & OXFORD 475.000 IDR

Page 14: November 2012

Michelle Top2 by LASHKA225.000 IDROrange Floral Blazer by BELLE AND BOLD255.000 IDRTwo Sides Mocha/Tie Dye Skirt by T(L)BM 175.000 IDRAcadia by ALLURA185.000 IDR

Page 15: November 2012

Navy Shirt by IMPROMPTU 238.000 IDRTwo Sides Peach/Tie Dye Skirt by T(L)BM 175.000 IDR

Maddy by ALLURA 80.000 IDR

Page 16: November 2012

Tera Brown CATHA BAG1.975.000 IDR

Maansa Black CATHA BAG1.680.000 IDR

Reverse Classic 2 Pink REVERSE435.000 IDR

Reverse Experience Brown REVERSE395.000 IDR

Imperial Clutch ODEONI799.000 IDR

Brownie QLUE BAGS295.000 IDR

Zumba Strawlid QLUE BAGS825.000 IDR

Kana Greem CATHA BAG 850.000 IDR

Cameli CATHA BAG745.000 IDR

Secret Clutch ODEONI799,000 IDR

EA Red CENIK RENIK120,000 IDR

Lalita CATHA BAG820,000 IDR

H E R B A G

LOCAL’S Picks

16

Page 17: November 2012

Indochine ODEONI98.000 IDR

Bohemian Triple Candle HURRYCANE140.000 IDR

BO14 CHAIN REACTION99.000 IDR

H E R N E C K L A C E

LOCAL’S Picks

Bronze Black Layer BLANCVIE79.000 IDR

DMT MITHRAS180.000 IDR

Aztec CHICKHORSE100.000 IDR

Beige Rodeo CHICKHORSE95.000 IDR

Peacecatcher MITHRAS180.000 IDR

Yellow Reindeer GREEDY SASSY100.000 IDR

Triangle CHAIN REACTION115.000 IDR

Sunny Peacock CHICKHORSE95.000 IDR

Lynette LEAAF90.000 IDR

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DEAVY ANGGITA : IMPT029 Green IMPROMPTU 188,000 IDR | Mini Flare Skirt KIDNAPPED ALLY 148,000 IDR | Imperial Clutch ODEONI 799,000 IDR| Miss Carter Tan AMBLE Rp549,000 IDR

Page 19: November 2012

Photographer AGUNG MAHENDRAModel DEAVY ANGGITA & SHELLA PRATIWI

Styling DWIMAYU BUDINASTITIStyling Assitant KARINA DAMAYANTI AND ARAFINA NASTITI

Digital Imaging DIMAS AGUNG NALENDRAMUA DEWINA APRIANASARI

All wardrobes available at LOCALBRAND.CO.ID

She’s got

A Ticketto Ride

She’s got

A Ticketto Ride

Page 20: November 2012

Pink Wedges MARIPOSA 179,000 IDR | Lynette L E A A F Rp90,000 | Bowie Pink Shorts LASHKA Rp189,000 | Neon Blue IMPROMPTU 98,000 IDR | IMPO008 IMPROMPTU Rp188,000

Page 21: November 2012

Two Side Fuschia Stripe Skirt T[L]BM 175,000 IDR | Crop Tank Rainbow KIDNAPPED ALLY 125,000 IDR | Dark Rock Necklace ODEONI 125.000 IDR | Joint Collar GREY AREA 75,000 IDR

Page 22: November 2012
Page 23: November 2012

5 in 1 Shawl Green BLANCVIE 89.000 IDROcean Waves Sleepwear Set NIKICIO 599.000 IDR

Chain Necklace ODEONI 150.000 IDRTH - 01 White MARIPOSA 179.000 IDR

Page 24: November 2012

styleLOCAL’S

GUIDEHER

styleIt’s too predictable to wear a girly top with a girly skirt or a pattern dress with a plain accessory. Learn how to clash your pieces by combining a full pattern girly dress with one-tone masculine derby shoes or

masculine ensembles with flowery pattern. This winter, no hue is off limits!

Page 25: November 2012

1. Dress by IMPROMPTU 238,000 IDR2. Bag Zumba Satchel by QLUE BAGS 795,000 IDR3. Shoes Miss Carter Red by AMBLE 549,000 IDR

STYLE NO.1

PATTERN PARADE

Page 26: November 2012

F Boots by SELITTOES 340,000 IDRChampa Brown by CATHA BAG 2.400.000 IDR

Maxi Jumpsuit by SCISSORS PAPER ROCK 429.900 IDRCream by Collar NEEDLE TALES 80.000 IDR

STYLE NO.2

PREPPY CHICK

Page 27: November 2012

STYLE NO.3

BLACK ON BLACK

Lace Tank Top by SHY SHY KAT 179.000 IDRAmora Red by DECIELO 260.000 IDR

B004 Chain by REACTION 125,000 IDRPenelope Clogs by SELITTOES 330,000 IDRDowner Pants Pattern by M.Y.E 299.000 IDR

Page 28: November 2012

Cerys Heart Top NEEDLETALES230.000 IDR

Maroon Plaid VINTAGE VICTIM175.000 IDR

H E R S H I R T

Abstract Color Black VINTAGE VICTIM265.000 IDR

LOCAL’S Picks

Olivia Shirt NEEDLE TALES250.000 IDR

Mozaic Blue IMPROMPTU188.000 IDR

Pink Grey Shirt SHY SHY KAT229.000 IDR

Zebra Neon Pink SHY SHY KAT199.000 IDR

Short Sleeve Two Tones SHY SHY KAT219.000 IDR

Clementine Collar Shirt NEEDLE TALES170.000 IDR

Zumba Strawlid QLUE BAGSRp825,000

Peter Leather Blue ARGYLE & OXFORD275.000 IDR

Chloe Top Black LASHKA235.000 IDR

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Page 29: November 2012

Side zip trousers M.Y.E285,000 IDR

Downer pants brown M.Y.E285,000 IDR

Red borneo ILUVIA235,000 IDR

Big pocket green aqua HIS DAUGHTER249,000 IDR

Khaki shorts ANONYMOUS450,000 IDR

Charlotte skirt gold LASHKA180,000 IDR

Egypt skirt magenta T[1]BM175,000 IDR

Charlotte skirt purple LASHKA180,000 IDR

Bowie pink shorts LASHKA189,000 IDR

H E R B O T T O M S

LOCAL’S Picks

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Triangle Blue Shirt IMPROMPTU 188.000 IDR | Dark Rock Necklace ODEONI 87.500 IDRDehli Bracelet NEON 37.000 IDR | Fabric Layer Bracelet BLANCVIE 45.000 IDR

Skull Blue Ring GREEDY SASSY 70.000 IDR | Glow in The Dark Pharaoh Ring GREEDY SASSY 80.000 IDR

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D O L LP L A S T I C

PHOTOGRAHER REITA DEVITAMODEL APSY SURYODIBROTO

STYLING DWIMAYU BUDINASTITISTYLING ASSISTANT AISYA PUTRI

MUA MELISSA PRATIWIALL WARDROBES AVAILABLE AT LOCALBRAND.CO.ID

D O L L

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5 in One Green Shawl BLANCVIE 89.000 IDRRed/Creme Secret Clutch ODEONI 799.000 IDRBackspace Bracelet NEON 29.000 IDRDuette Bracelet NEON 39.000 IDRBlack & White Frilled Detailed DressBELLE AND BOLD 255.000 IDR

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Egypt Necklace BLANCVIE 100.000 IDR

Mustard Glitters Sweater ARGYLE &

OXFORD250.000 IDRRed Borneo Trouser ILUVIA235.000 IDR

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Black Dot CollarGREY AREA75.000 IDRGreen Lacey CropMR. AND MRS.120.000 IDRTwo Sides Rose/Kisses SkirtT(L)BM175.000 IDR

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Acadia HeadbandALLURA185.000 IDRFringe Cape MaroonRETAIL THERAPY315.000 IDRTwo Sides Night/Geometrical SkirtT(L)BM175.000 IDRBlue Glitter Dolman TopARGYLE & OXFORD298.000 IDRPoly RoseAMBLE449.000 IDR

Page 36: November 2012

Cremestrip Burlap JUNKIE199,000 IDR

F Boots SELLITOES340.000 IDR

Kara Grey AMBLE549.000 IDR

Reverse Experience Brown REVERSE395.000 IDR

Viveca LOVELINESS159.000 IDR

Green Meinar Loafer SELITTOES320.000 IDR

Poly Rose AMBLE449.000 IDR

Pedra LOVELINESS165.000 IDR

Flaire Loafer SELITTOES250.000 IDR

Caramel Ballerina Flat SELLITOES250,000 IDR

221 Black MARIPOSA149,000 IDR

Two Bow Platform ARGYLE&OXFORD385,000 IDR

H E R S H O E S

LOCAL’S Picks

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Red Canvas JUNKIEE199.000 IDR

Brownline Burlap JUNKIEE199.000 IDR

Mocha Canvas JUNKIEE179.000 IDR

Carter Olive Green AMBLE679.000 IDR

Carter Blue AMBLE679.000 IDR

Carter Tan AMBLE679.000 IDR

Milo Blue AMBLE549.000 IDR

Mark Brown AMBLE729.000 IDR

Phoenix AMBLE729.000 IDR

Dionysus KEGOU550.000 IDR

Dionysus KEGOU550.000 IDR

Anvil Beige AMBLE649.000 IDR

H I S S H O E S

LOCAL’S Picks

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3838

Brand FeaturedBrand Featured

Junkiee

So tell me the story of how Junkiee was created

At first Junkiee was created for fun, kind of a nothing-to-lose pro-ject. We were inspired by shoes Ryan bought from Brisbane, three sample shoes with flexible shapes. Based on this brief idea, we tried to create our own shoe-line with an affordable price and a personal touch of us

WHAT WENT THROUGH YOUR MIND WHEN YOU COME UP WITH THE NAME?

Junkiee tends to be associated with a negative connotation, which is a drug-addict.Then we thought, why don’t we turn it in to a positive one? Junkiee is an addict. Addicted to our shoes!

IS THERE ANY PARTICULAR CONCEPT THAT JUNKIEE HAS?

The main concepts of Junkiee are unisex, flexible, comfortable, and colorful. We attempt to put that concept to every shoe of Junkiee.

What’s unique about Junkiee?

Junkiee shoes are long lasting fashion apparels. With safe-casual-designs, we provide light shoes for daily wear.

Could you tell me about this collection?

We feature stripes with rainbow colors for the looks and sack ma-terial for shaping. In a nutshell, this collection is less casual than before.

WHAT INSPIRED THE COLLECTION?

Of course our customers themselves: what they need becomes our inspiration in innovating.

Who do you see wearing your design?

Vino G. Sebastian would be perfectly fit in with Junkiee!

Founder

Ryan & Zaky

Interview by DWIMAYU BUDINASTITI

Page 39: November 2012

Energic,fun,and colorful- Junkiee -

Page 40: November 2012

Where are the farest customers that you ever have?

Papua, Nigeria, Slovakia, and Philipines.

Where’s Junkiee never caught be worn?

Mountains of course! Don’t ever try to wear Junkiee to climb, our shoes are definitely not made for that.

What’s in the future for Junkiee?

We want Junkiee evolve the unisex and flexible-shape concept by innovating its design, So we plan on growing big in the local and international market.

If Junkie is a movie what would it be and why?

Step up, energetic and fun.

How do you feel when you see people wearing your design?

Feel like a boss, hahaha... Speechless, no word can describe it.

How would you define Junkiee in 3 words

Energetic, fun, and colorful.

Where is the perfect get to go place do you think when wearing Junkiee?

Beach, a breezy holiday, and every-where your bike goes!

So what is your take on the local fashion scene?

We think Junkie is on level 3, which means we stay in the middle line, af-fordable for its price and premium for the design. We want Junkiee become like Converse or Swallow (sandals), a long lasting product, which every-body has..

Photo by Junkiee

4040

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S E C O N D S E L F

Photographer Krishna PradanaModel Imes Aryanda

Styling Rebecca BlillinaMUA Dewina Aprianasari

Page 42: November 2012

Cropped Tee Misty Grey by KIDNAPPED ALLY 130.000 IDRSkirty Pants by M.Y.E 325.000 IDR

Page 43: November 2012

Cape Coat Black by TOSAVICA 389.000 IDRSide Zip Trouser by M.Y.E 285.000 IDR

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Page 45: November 2012

Sweat Top by TOSAVICA 289.000 IDRCropped Mini Dress Grey by GREY AREA 145.000 IDR

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Fringe cape woodenRETAIL THERAPY315.000 IDRMiss Carten TanAMBLE549.000 IDR

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VECTOR00:/

W H E N H Y P O T H E R M I C A N G L E C O N S T R U C T E D

PHOTOGRAPHER TALISA DWIYANIMODEL CATHERINE VIRIYASTYLING DWIMAYU BUDINASTITISTYLING ASSISTANT ARAFINA NASTITIMUA DEWINA APRIANASARIALL WARDROBES AVAILABLE AT LOCALBRAND.CO.ID

Page 48: November 2012

V-Long Sleeve KhakiGREY AREA175.000 IDR

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Wooly Coat ArmyTOSAVICA389.000 IDRBig Pocket Dirt GoldHIS DAUGHTER249.000 IDRMiss Carten TanAMBLE549.000 IDR

Page 50: November 2012

Knited Top AbstractRETAIL THERAPY245.000 IDRTwo Sides Mocha/Tie Dye SkirtT(L)BM175.000 IDR

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Camel Glitters SweaterARGYLE & OXFORD

250.000 IDR

Page 52: November 2012

Asymmetrical Tank Top by Vintage Victim 245.000 IDROheena Legging by Zaakunika 189.900 IDR

Page 53: November 2012

QuiteLittleVoices

Photographer Reza PrasetyaModel Namira Adzani

Styling Dwimayu BudinastitiStyling Assistant Arafina Nastiti

MUA Dewina AprianasariAll wardrobes available at LocalBrand.co.id

Page 54: November 2012

Headband Allete by Allura 135.000 IDRBackless Cross by Kidnapped Alley 175.000 IDR

-

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Harem Blue FloralScissors Paper Rock

459.900 IDR

Page 56: November 2012

Kalani Necklace by Allura 210.000 IDRFringe Crop Light Salmon by Kidnapped Ally 155.000 IDRAyasofia Pants by Needle Tales 215.000 IDRKara Grey by Amble 549.000 IDR

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Batwings Short Jumpsuit in Mist Blue Floral by Scissors Paper Rock 399.900 IDRMiss Carter Tan by Amble 549.000 IDR

-

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58

Brand FeaturedBrand Featured

SellitoesFounder

Karisa & Fanie

Interview by DWIMAYU BUDINASTITI

So what’s the story behind the name, I suppose there’s something to do with toes?

Actually, the name Selittoes is a derivation of the words “Seven Light Shoes”. “Seven” means seven colors of the rainbow, which means Selit-toes has wide varieties of colors, design, and types. “Light” is a symbol of consciousness. With consciousness, we’re going to be really aware of good and bad things for building a business and selecting employees, craftsmen, and quality of shoes. In an abundance of light, we can also see the beauty of colors and love in Selittoes.

That is related to our customers. We can see many customers who love varieties of colors and designs in our shoes. They love “Selittoes”, and at the end, they will be our loyal customers.

How did it all begin?

Selittoes is a 100%-handmade local brand estab-lished by two bestf riends who are deeply in lovewith various kinds of shoes (flats, loafers, moc-casins, clogs, heels, wedges, and also boots). Westarted by flipping through fashion magazines and looking at all kinds of pretty shoes to lift up our mood.

Then we collected pictures and photos of shoes in a scrap book for our own inspiration.

Is there any particular concept that Selit-toes use?

CUSTOM-MADE SHOES. Yes. We present to customers to be as creative as they wish, both in terms of material, height and color.

Who do you see wearing Selittoes?

For those who care about the importance of style/appearance, young, stylish, and like some-thing different!

2

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Photo by Sellitoes

WHAT IS YOUR TAKE ON THE LOCAL FASHION SCENE?

Local fashion scene talks about people who con-tribute to the creation of local fashion products, the people who play an important role in the fashion and bring positive energy to local creativity that makes local fashion get better day by day. People are always challenged to make fashion constantly evolving and exciting for everyone.

The challenge is more highlighted in the product, which has to be unique, interesting, and creative. And the most important thing in the creation of products that it is made by local designers them-selves.

HOW DO YOU FEEL WHEN YOU SEE PEOPLE WEARING YOUR DESIGN?

For those who care about the importance of style/appearance, young, stylish, and like something dif-ferent!

WOULD YOU CARE TO TELL US ABOUT YOUR LATEST COLLECTION?

More vintage shoes with touch of unique shape.

WHAT INSPIRED THE COLLECTION?

Our collection is in-spired by our custom-ers themselves. We design our shoes with our customers needs in mind. That is why we offer wide varieties including everything from ballerina flats, loafer, to cute flatform/platform wedge shoes to sexy pump heels, and etc.

Our Selittoes shoe line is designed to coordi-nate with any of your dress styles. Whether you want to be the cute one, edgy and com-fortable or sexy in sti-letto pumps, we have all the variantyou’re looking for.

IF AN INTERNATIONAL RENOWN CELEBRITY GETS TO WEAR YOUR SHOES, WHO DO YOU PICTURE IT’D BE?

Anne Hathaway, Mary-Kate & Ashley Olsen!

DESCRIBE SELITTOES IN 3 WORDS

Custom, Chic, and Unu-sual

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“ FOR THOSE WHO CARE ABOUT THE IMPORTANCE OF STYLE /

APPEARANCE, YOUNG, STYLISH, AND LIKE SOMETHING DIFFERENT! “

Sellitoes-

Page 61: November 2012

men’s COLLECTIONSAVAILABLE ATLOCALBRAND.CO.ID Photographer REILLY MARDINOModel PARVEEN MAHA PUTRA

Page 62: November 2012

LOCAL’S

GUIDEHIM

styleWe’ve handpicked our curated men’s wear for you to impress. We help you to inevitable a cracked-date-night by combining your neat style with a laid-back shirts and trousers with a pattern accent. Yes, we’re

turning up your daily wear to the next level!

Page 63: November 2012

STYLE NO.3

NAVAJO

DUX D201 by WHISKERS 265.000 IDRPaco Shirt by ZAAKUNIKA 340.000 IDR

Carter Olive Green by AMBLE 679.000 IDR

Page 64: November 2012

STYLE NO.3

MONSIEUR

Two Tone Chambray Shirt by SHY SHY KAT 310.000 IDRBarrelma Pants by ARAFURA 300.000 IDR

Carter Blue by AMBLE 679.000 IDR

Page 65: November 2012

STYLE NO.3

PRINT & PLAY

Navajo Pocket Tees Grey by SHY SHY KAT 175.000 IDRChino by Chopin Java 235.000 IDRAnvil Beige by Amble 649.000 IDR

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Zumba Strawlid QLUE BAGSRp825,000

Zumba Strawlid QLUE BAGSRp825,000

Zumba Strawlid QLUE BAGSRp825,000

H I S S H I R T

LOCAL’S Picks

Vintage Abstract Top SHY SHY CAT179.000 IDR

White Pasley SHY SHY CAT229.000 IDR

WM Oxford WEARMUSTACHE189,000 IDR

Played Red NOSTA275.000 IDR

Arafura Polo 7 ARAFURA159.000 IDR

Kajineman Albastru Dry CHOPIN JAVA235.000 IDR

Pumpkin Shirt SCISSORS PAPER ROCK459.900 IDR

Kajineman Albastru Dry CHOPIN JAVA235.000 IDR

Jojoma NOSTA275.000 IDR

Page 67: November 2012

Bilander pants ARAFURA315,000 IDR

Dux d101 WHISKERS265,000 IDR

Barellma pants ARAFURA300.000 IDR

Chino short WEARMUSTACHE 225,000 IDR

Chino short ROKKA250,000 IDR

Chino short WEARMUSTACHE225,000 IDR

Chino short ORIGINAL QUIZZY165,000 IDR

Short chino navy WEARMUSTACHE225,000 IDR

Chino short MR AND MRS190,000 IDR

H I S B O T T O M S

LOCAL’S Picks

Page 68: November 2012

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