november 25th, 2016 | dr. michael picard, head of ... · digital transformation at thyssenkrupp ifu...

Digital transformation at thyssenkrupp

ifu workshop 2016, Ruhr-University Bochum, Germany

November 25th, 2016 | Dr. Michael Picard, Head of Architecture, Digital Transformation & IT-Infrastructure Management thyssenkrupp AG

2 | November 25th , 2016 | Digital Transformation at thyssenkrupp | Dr. Michael Picard, Head of Architecture, Digital Transformation & IT-Infrastructure Management

Path forward 5

Transformation programs and examples @ thyssenkrupp 4

Process and IT management is a key partner in digital transformation 3

(Digital) opportunities and challenges 2

thyssenkrupp at a glance 1

Agenda


Path forward 5





Agenda


You think this is thyssenkrupp?


Aerospace

Automotive

thyssenkrupp in support of its customers

Managing the challenge together

Minerals & Mining

Energy

Chemistry

Urbanization


Components Technology

Elevator Technology

Industrial Solutions

Materials Services

Steel Americas

Steel Europe

Sales [€ mn]1

6,753 7,208 6,256 14,254 1,773 8,697

EBIT [€ mn]2

313 794 424 206 -138 492

Employees3

29,627 51,335 19,388 20,226 3,725 27,601

Diversified industrial company: Our business areas Key indicators – fiscal 2014/2015

1. Before consolidation | 2. Before consolidation/Corporate | 3. Before Corporate


Video: engineering . tomorrow . together


9

SolarCity

8

Juno Thera peutics

7

Tencent

6

Sun Edison

5

Counsyl

4

Alibaba

10

Netflix

3

Illumina

2

Xiaomi

1

Tesla Motors

19

Amgen

18

IDE

Technolo gies

17

Voxel8

16

Apple

15

Gilead Sciences

14

AliveCor

20

Aquion

Energy

13

Amazon

12

Google

11

Ova Science

49

Imprint Energy

48

Microsoft

47

Snapchat

46

IBM

45

DN Anexus

44

Intrexon

50

Uber

43

Generali

42

3D Systems

41

HaCon

39

Enlitic

38

Improbable

37

Line

36

Slack

35

thyssenkrupp

34

Bluebird Bio

40

Coinbase

33

Cellectis

32

Philips

31

Rethink Robotics

29

Facebook

28

Nvidia

27

Teladoc

26

Bristol-Myers

Squibb

25

Universal

Robots

24

Freescale

Semi conductor

30

Alnylam

23

Sakti3

22

SpaceX

21

Baidu

External perception: thyssenkrupp is one of the 50 “smartest companies” 2015

Quelle: MIT Technology Review 2015


Combining engineering and IT – Digital future

Digital transformation of

thyssenkrupp

In the past, industry was focused on productivity – In future, the connection of value chains will be the key of success


Path forward 5





Agenda


The environment has changed

Digitalization is going forward

of the qualification for an

industrial technician

involves

IT activities

50 % Technology

push

Mobile Computing

Hybrid IT & Cloud

Computing

Big Data Social Media

Internet of Things


Digital transformation, just try an learn! Augment the traditional product centric business by digitally enabled advanced services and product-service systems

You will be surprised, great opportunities!

Digital product service business

„“Selling mobility“

Traditional product centric business

„Selling a car“

Digital levers for advanced services

Customer touchpoint and channel consistency

Real-time data visualization and reporting

Information-based customer services – „Data to become the product“

Remote monitoring of production lines to improve quality of service, throughput and uptime

Predictive/Preemptive maintenance by applying big data methods

Robotics and artificial intelligence algorithms

… and many more

Quellen: http://www.pkw.de/ratgeber/auto-verkaufen/auto-verkaufen-tipps/main.jpg (links), deinewege.info (rechts)


Digital transformation - thyssenkrupp‘s objectives

React more flexible on customer requests Reduce cost Increase quality Increase throughput Reduce environmental foot print

Seamless communication and integration of processes allows to …


Path forward 5





Agenda


Transformation business & IT management

Business

IT management

Business strategy Business processes Vision, Innovation Business organization

IT strategy Fully integrated system architecture

Digitalization and technology push

Organization and processes


Enterprise architecture as a foundation for digital transformation


Bimodal IT

Digital business models

and transformation

Resilient, secure, fast

Secure solutions to support business models and projects

Reliable and stable systems

Stable technology basis for innovation

Short life cycles

Step by step solutions

Agile and fast

Customer and business centric

Gov

ern

an

ce

Ch

an

ge

The digital race is a marathon as well as a sprint


Path forward 5





Agenda


Digital Transformation at thyssenkrupp is based on a comprehensive framework in support of an integrated thyssenkrupp and advanced services to its customers

Operational processes Business model

Customer understanding Process digitization Digitally-modified businesses

Top line growth Worker enablement New digital business

Customer touch points Performance management Digital globalization

Data and Process Harmonization

Customer experience

IT Infrastructure Platforms

Product and Service Delivery to thyssenkrupp’s customers

Product Lifecycle Management

Digital platforms as a foundation for business

execution

Digital Imperatives

Digital Fields of Action

Digitally enabled Services

1

2

3


Building the basic IT Infrastructure platform first

DC: Data Center APAC: Asia-Pacific WAN: Wide Area Network

DC-1

Brazil DC-2

USA

DC-4

APAC

DC-5

China

DC-3

Europe

Private Cloud + WAN

Public Cloud - Internet

Central Data Centers

Future Workplace

Global Network

Cloud-based services


Harmonize and optimize thyssenkrupp’s data & business processes

Target state Status Quo

SAP + Non-SAP

Corporate

SAP HANA

Business Area Templates

Core template + library

> 200 ERP Systeme 20+ ERP Systeme

Data and process

harmonization

Transparency

Reduction of compexity and

costs

Operating control Best-in-Class

processes

22 | November 25th , 2016 | Digital Transformation at thyssenkrupp | Dr. Michael Picard, Head of Architecture, Digital Transformation & IT-Infrastructure Management Source: inpro / thyssenkrupp

Example: System Engineering


Seamless Engineering on Site

On Site Monitoring System

Service Order handling:

o Spare part handling

o Retooling

o Relocation


Virtual Commissioning Integrated Engineering

3D-Visualization Simulation of Material Flow / Logistics Original Robot Programs

Realtime Simulation incl. Bus Simulation

HMI

SPS WinMOD

Controls / PLC Visualization


Virtual Commissioning

optional

HMI and PLC System Behavior Virtual 3D-Modell

OFFLINE- Programming

3D Model of the customer line


Save Human Robot Collaboration to Increase Flexibility and Productivity

Human-Robot-Collaboration

Collaboration between human and robot / The robot recognizes the human person

Robot Cell

Clear separation of human and robot / robot does not recognize the human worker.


Beispiel Fertigung von Nockenwellen

Example: Cam shaft production


Smart Factory Example: Real time controlled assembly and machining of camshafts to avoid errors and reduce cycle time

Assembly Trueing Grinding

Status of previous machine and update of process parameters


Example: Material Services


Optimization of stock turn


Optimization the use of loading and unloading slots for trucks

Just-in-time-delivery.

Inventory and stock management.

Supply-Chain-Management.


Online retail shop “Materials4me”, thyssenkrupp Material Services New Digital frontend

Goals

Measures

Screenshots

• Go-Live of https://www.materials4me.co.uk/

• Develop the business by using the deep level of expertise in digital marketing of existing OnlineMetals.com with e.g.

• 550.000 e-mail marketing messages sent per month

• 11.000 Google search keywords

• 36.000 unique SKUs live in Google shopping ads

• 13% of incoming traffic from mobile devices

• Set-up an online retail shop besides existing b2b portals

• Offer full eCommerce functionality incl. online payment

SKU: Stock keeping Unit

https://www.materials4me.co.uk/

https://www.materials4me.co.uk/

https://www.materials4me.co.uk

https://www.materials4me.co.uk


Beispiel Wartung von Aufzügen

Example: Elevator maintenance


ERP = Enterprise Resource Planning MES = Manufacturing Execution System PLM = Product Lifecycle Management

Product Lifecycle Management

PLM @ thyssenkrupp

Betrieb

1

Betrieb 2

Betrieb3

Customer

Externer Designer Marketing

& Sales

Marketing & Sales

Marketing & Sales

Management & Führung

Engineering Produktion

Engineering Produktion

Produktion

Engineering

Lieferanten

Smart Grid

Pro

du

ctio

n C

on

tro

l

ERP

MES

Smart Factory

Big Data

Smart Services

Analysis/ Simulation/ Prediction

Big Data and Predictive Analytics – better uses of already available information

Great opportunities by utilization of the already available information/Big Data!


Microsoft Cloud Services

TCP/IP GSM/POTS

Blue Box

tk E Software

ERP*

Big Data and Predictive Analytics Optimization of services at thyssenkrupp Elevator (MAX)

Blue Box has a standardized interface to the cloud

* *) ERP: Enterprise Resource Planning

standardized interface


Example Elevator Maintenance: Big Data / Analytics thyssenkrupp Elevator and Microsoft cooperate in data analysis

Technicians at thyssenkrupp’s call center in Seoul, South Korea

Goal: Increasing the efficiency of maintenance and services for thyssenkrupp‘s elevators

http://mscorp.blob.core.windows.net/mscorpmedia/2014/07/CallCenter_01.jpg


Video: Microsoft HoloLens


Path forward 5





Agenda


Modern Process & IT Management …

Run IT

Transform

Innovate

… triggers digital business and product innovation

… is a production factor within the digital integration

… conducts complex transformations of organization, processes, and culture


Self-organizing

linked

dynamic

Work-life-balance

Robot as a colleague Gen Y

Volatility

Uncertainty

Complexity

Ambiguity

Opportunities and challenges of tomorrows work place

Ergonomic

Digital Transformation/Industrie 4.0 creates significant challenges for enterprises and employees

Empowering and Exciting People at thyssenkrupp

Qualification of the employees Modern Leadership and company culture

Recruiting of „adequate“ employees and „skills“

New flexibility of companies and employees

Security

Quality

Efficiency

Customer orientation

Resource efficiency


Source: BCG analysis „Man and machine in Industry 4.0“

Digital Transformation: Impact on labor market and work profiles Job Growth in Germany will vary significantly by category of work and industry

42 | November 25th , 2016 | Digital Transformation at thyssenkrupp | Dr. Michael Picard, Head of Architecture, Digital Transformation & IT-Infrastructure Management 42

Thank you for your attention!

november 25th, 2016 | dr. michael picard, head of ... · digital transformation at thyssenkrupp ifu...

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