november move report 2016
TRANSCRIPT
MONTHLYM O V ER E P O R TT e n T o p i c s M o v i n g I d e a s
N o v e m b e r 2 0 1 [email protected]
EL DORADO 2016 WINNERS
El Dorado Awards, is the annual recognition for the best of creativity in Colombia. In the 2016 edition, the agency McCann was awarded as agency of the year and LIP as an independent agency.The Grand Prix was won by McCann with his campaign “Balígrafo” for the Ministry of Education.
Here the list of all the winners:http://bit.ly/2h4mKge
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PHOTOSCAN BY GOOGLE
Google Photos finally launched an application that should have been released a long time ago, Photo Scan, which helps in an easy way to scan and improve the printed photos that we all have stored in some drawer.
In addition the app is automatically synchronized with Google photos that allows you to store the content in the cloud and organize it.
Discover more: http://read.bi/2hlhX9b
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YOUTUBE ADS LEADERBOARD 2016
This is the most watched and engaging ads of the year in Youtube.
In the fourth place is the launching spot of Samsung Galaxy S7 and S7 Edge
Discover the most popular ads on Youtube here:http://bit.ly/2gcvlvq
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BEST ADS IN 2016
These are the 10 best Ads in US making by Droga5, the agency of the year according to Adweek. They choose Droga5 as the best agency in 2016 because their work not only captivated the ad industry, winning 66 industry awards in 2016, but it also struck a chord with consumers across the globe. All this ten campaigns has been recognized and sharing by users, the spot for Under Armour starring Michael Phelps became one of the most shared Olympic ads of all time.
Watch the count here:http://bit.ly/2gXAvxm
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BEST APPS ANDMOBILE EXPERIENCE
These are the recommendation of Malcolm Poynton, Global Chief Creative Officer at Cheil Worldwide for his favorite apps and mobile experience this month. One of this is an app to help refugees and the other is a virtual reality experience into a great storytelling.
Discover more: http://bit.ly/2fzKABz
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AMAZON GO
Amazon announced its Amazon Go. An Store with "just walk out" technology that allow customers to enter, grab items and then leave without ever having to stand in a checkout line. Amazon Go uses machine learning, sensors and artificial intelligence to track items customers pick up. These are then added to the virtual cart on their app. When the customer leaves, the app adds up everything the customer has taken and charges their Amazon account.
Learn more: http://on.wsj.com/2haHTIQ
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SELFIE BOTTLE
Coca-Cola created a bottle that takes selfies of you when you drink from it. The so-called ”Selfie bottle" was made by agency Gefen for Coca-Cola Summer Love, Israel's largest outdoor brand event.
In Colombia the Leo Burnett agency also created a variation of the "Selfie Bottle" that won gold in the promo activation category in the recent edition of El Dorado. See the case below http://bit.ly/2gsEnb8
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RETAIL THERAPY
Ikea has created an interactive campaign in Sweden that demonstrate how its products are designed for real-life families and households "where life happens."
"We simply renamed IKEA’s products as common Google searches about relationship problems in Sweden. When you googled your problem, you found an IKEA product with the exact same name – on a site identical to IKEA’s main shopping site. A product that might help you improve your relationship at home. Or just remind you of the fact that our products are inspired by your life, for real".
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BLACK FRIDAY CAMPAIGNS
This is a compilation of the five most creative campaigns for the past Black Friday season and some considerations about the conversation that this season has generated in social networks this year.
See campaigns here: http://bit.ly/2fRnXt0
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CHRISTMAS 2016 CAMPAIGNS
Christmas campaigns are a thing of the past, here the compilation of the best campaigns of this season.
Enjoy and Merry Christmas!!!http://bit.ly/2fKCRxt
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MONTHLYM O V ER E P O R TT e n T o p i c s M o v i n g I d e a s
N o v e m b e r 2 0 1 [email protected]