now & future of hot spring industry in japan · now & future of hot spring industry in...

©Copyright 2014 Tomonori Maruyama, Mitsui Knowledge Industry Co.,Ltd. All rights Reserved 0

NNooww && FFuuttuurree ooff

HHoott SSpprriinngg IInndduussttrryy iinn JJaappaann

Tomonori Maruyama, Mitsui Knowledge Industry Co.,Ltd.

10th of September 2014

- Global Hot Springs Forum -


■The Hot Spring Law defines an ”Onsen” as water, water vapor, or other gas(*) that gushes out of the earth and meets or exceeds the prescribed amount of chemical components, or a spring with a source water temperature of 25°C or hotter.

(*excluding natural gas for which the main ingredient is hydrocarbon) ■ Onsens are also divided into 4 types by source water temperature.

What is an Onsen?

Source: http://www.jph-ri.or.jp/

Type of Springs Temperature Extra hot spring Hot

spring

42°C or higher Hot spring 34°C - 41°C

Warm spring 25°C - 33°C Cold spring Less than 25°C

Source: http://www.byleversfantastical.com/japan-balneology.html

Total Dissolved Solids >= 1000mg or

Co2 >= 250mg Sr2, Fe2+,Fe3+,Mn2+ >= 10mg Ba2, Br-, HBO2 >= 5mg Li+, H+, I+, S >= 1mg Rn >= 20parts …etc.


■ Hot springs for therapeutic treatments are defined by the Mineral Spring Analysis Law. and are divided into the following 4 categories.

Onsen with therapeutic effects


1 Saline springs -chloride springs -carbonated springs -sulphate springs

2 Simple springs -simple springs

3

Simple cold /hot springs that contain special components

-simple carbon dioxide springs -simple iron springs -simple acidic springs -simple sulphur springs

4 Salt springs that contain special components

-acidic springs -carbon dioxide springs -cupriferous springs -ferruginous spring -aluminum springs -sulphurous springs -radioactive springs etc.


Examples of Therapeutic Onsens Source: http://www.yadyad.com/en/onsen/effect

Elements differ from onsen to onsen. Low mineral and gas content.


General ailments such as

- neuralgia, - muscle/joint pain, - bruises, sprains, -  sensitivity to cold, -  relief from fatigue, - overall health promotion, etc.

Effects:

Temperature:40-45°C

Simple Spring: Minakami Onsen

Elements:

Chloride Spring: Arima Onsen

- External wounds, -  chronic dermatitis, - bruises, sprains, -  chronic rheumatism, -  infertility, gout, - vascular sclerosis, etc.

Effects:

Temperature:90°C

Contains salts, in particular high levels of common salt. Over 1,000mg of dissolved element per 1kg of onsen of which the main element of anions is chloride ions.

Elements:

- acne, oily skin, - dermatitis, rheumatism, - asthma, - gynaecological disorders, etc.

Effects:

Sulphur Spring: Kusatsu Onsen

Contains high levels of sulphur or hydrogen sulphide.

Temperature:50-96°C Elements:

Elements:

- dermatosis, - gynaecological disorders, - external wounds, etc. •  Believed to be particularly effective on gout, lowering blood pressure and circulatory disorders.

Effects:

Radioactive Spring: Murasugi Onsen

Contains radioisotopes created by nuclear decay of tiny amounts of substances ranging from radium, radon and astatine to mercury.

Elements: Temperature:26°C

©Copyright 2014 Tomonori Maruyama, Mitsui Knowledge Industry Co.,Ltd. All rights Reserved

Current Situation of Hot Spring Spa Businesses

in Japan


Latest Statistics on Hot Springs in Japan

SSoouurrccee:: OOnnsseenn UUttiilliizzaattiioonn RReeppoorrtt,,

MMiinniissttrryy ooff tthhee EEnnvviirroonnmmeenntt 22001122

33,,008855

2277,,221188

22,,558888,,119955

1133,,552211

112244,,669955,,557799 3.9% Up from 2011


Variety of Onsen facility

Day-Visit Onsen Hotel

Club Resort Ryokan Pension / inn

Onsen (Hot Spring)


Market Size of Onsen related industry

Types of Business Annual Turnover (2011)

Day-visit Onsen (Public bath without accommodation)

400 billion yen (USD4.00bln)

SSoouurrccee:: hhttttpp::////ccaarreeeerrccoonnnneeccttiioonn..jjpp//bbiizz//ssttuuddyyccoomm//ccoonntteenntt__771144..hhttmmll

Types of Accommodation Annual Turnover (billion yen)

2011 2013 Growth Rate

Ryokan 1,425 1,395 -2.1%

Hotel 949 1,082 14.0%

Club Resort 264 286 8.3%

Pension / inn 73 75 2.7%

Total 2,711 (USD27.11bln)

2,838 (USD28.38bln)

4.7% About

30% of them

uses Onsen

SSoouurrccee:: WWhhiittee PPaappeerr ooff LLeeiissuurree 22001144,, JJaappaann PPrroodduuccttiivviittyy CCeenntteerr


■In preparation for 2020 Tokyo Olympics, several huge or flagship natural hot springs bathing facilities are under development even in central Tokyo such as some in the area of Tokyo central station, the others at Shinjuku and Tokyo Bay areas.

Latest News of Japanese Onsen Industry


Spa & Wellness Week (SWW), the only one nationwide spa industry campaign and event, will be conducted at around 100 spas of almost all areas in Japan and the guests can try various types of spa with discounted rates during the campaign period.

Currently, the SWW committee is planning to provide smart photoplethysmography sensors to spas which interested in utilize it for appealing the effectiveness on improvements of the guest’s autonomic nerve with balance control of sympathetic and parasympathetic.

SPA WEEK JAPAN

Source: http://spaweek.jp/


Importance of

Inter-Business Collaboration


Added-values with Onsen facility

Ryokan, Hotel etc. - Environment - Hospitality - Room - Food & Beverage - Treatment - Activity etc.

Day-Visit Onsen - Food & Beverage - Treatment - Amusement etc.

Destination Resort - Environment - Hospitality - Room - Food & Beverage - Treatment - Activity - Education - Wellness Program etc.

Customer Transaction

2-3 days $150-1500


2-5 hours $10-80


4-8 days $1200-8000

+ + +


Destination Spa Programs (regimens) at Hoshinoya　　

RRyyookkaann iinn KKyyoottoo　　　　- Regimen for Mental

RRyyookkaann iinn KKaarruuiizzaawwaa　　　　- Regimen for Diet

IInnddiiggeennoouuss RRyyookkaann iinn OOkkiinnaawwaa 　　　　- Regimen for Mental & Diet

HHeeaalliinngg,, LLeeaarrnniinngg aanndd EExxppeerriieennccee

Source: Hoshino Resort

AAddddiittiioonnaall VVaalluuee!!

©Copyright 2014 Tomonori Maruyama, Mitsui Knowledge Industry Co.,Ltd. All rights Reserved 13 13

-- Cure by HHoott--sspprriinnggss -- TToo mmaattcchh lliivviinngg ssttyyllee aanndd natural life cycle 　　 -> Tired of city life Resetting mind & body -> winning back the “essential” self again - Consulted by Oriental med. 　　 -> personal program customized for each guests 　　 -> Seasonal follow-up

Check in -> medical check -------------------------------------------------- 7：00-　a walk in the forest

8:00-　deep breathing exercise (in the tea ceremony room)

10:00-　breakfast (vegetarian dish)

12:30- various spa treatments

15:30-　hot springs bathing

17:30-　organic French dinner

20:00-　workshop ・breathing

　　　　・dialogical self ・meditation etc.

Twice per month Limited to 5 couples

　　 **staying at least 3 days

My Case Example : 3 days


…..

<Hoshinoya Tketomijima – Shinrin Yojo> Hoshino Resort group revealed their newly developed wellness

destination stay program which allows the guests to eat as much as they want during they stay at Hoshinoya Taketomijima (Okinawa), their destination resort in southernmost island of Japan. Astonishingly, all guests can enjoy losing their weight without

vigorous exercise and decreasing the amount of meals because their brains are released from any stresses by satisfying everything. It is based on the unique research collaboration with a medical doctor

at Yokokura Clinic and experts from Hoshino Resort, Onsen Medical Science Research Center, CIDESCO-NIPPON, Mitsui Knowledge Industry and wellness journalist. This unique and effective wellness program will soon be implemented

at the other destination spa resort at the cape Muroto, a sanctuary in Japan as well.

RReeggiimmeenn ffoorr MMeennttaall && DDiieett (at Hoshinoya Taketomijima)

You can eat, play, sleep as much as you want! But you’ll lose your

weight and your stress level will be improved!



…..

WWeellllnneessss PPrrooggrraamm:: ““HHeeaalliinngg ffrroomm tthhee IIssllaanndd’’ss TTiimmee”” Hoshino Resort group revealed their newly developed wellness

destination stay program which allows the guests to eat as much as they want during they stay at Hoshinoya Taketomijima (Okinawa), their destination resort in southernmost island of Japan. Astonishingly, all guests can enjoy losing their weight without

vigorous exercise and decreasing the amount of meals because their brains are released from any stresses by satisfying everything.

It is based on the unique research collaboration with -  a medical doctor at Yokokura Clinic

and experts from -  Hoshino Resort, -  Onsen Medical Science Research Center, -  CIDESCO-NIPPON, -  Mitsui Knowledge Industry -  and wellness journalist.

©Copyright 2014 Tomonori Maruyama, Mitsui Knowledge Industry Co.,Ltd. All rights Reserved 15 Source: Hoshino Resort

…..

Day-1 Check in -> Consultation -> French Dinner

Day-2 <Participation in that is your choice>

Day-3 <Participation in that is your choice>

Day-4 -> Consultation / Feedback -> Check out




…..

<Case-1> Man in 40’s Height: 172 cm

“I satisfied to eat tasty foods and enjoyed various activities!”

<Case-2> Woman in 40’s Height: 165 cm

“Every meals are so good!!! I felt my body was getting hotter.”

　 Before After Weight (kg) 61.3 59.5

Ratio of Body Fat 20.0% 19.5% Ratio of Musculo-Skeletal 35.9% 35.8%

Physical Strength Age 34 32 Brain Strength Level -9 21

Weight (kg) 57.0 56.8 Ratio of Body Fat 32.0% 30.1%

Ratio of Musculo-Skeletal 26.7% 27.3% Physical Strength Age 46 45 Brain Strength Level 18 24

Weight (kg) 66.6 66.5 Ratio of Body Fat 22.5% 22.0%

Ratio of Musculo-Skeletal 34.7% 35.1% Physical Strength Age 43 43 Brain Strength Level 10 27

<Case-3> Man in 40’s Height: 170 cm

“It was good for me that I did’t need to care about schedule for meals.”



17

…..

Healthy Brain Exhausted Brain

Cerebral neocortex (sense)

　　limbic system (instinct)　　 Pleasure

Stress　　

Interbrain 　　

　　　　limbic system (instinct)　　

Unpleasant

Stress

Interbrain　　

Vigorous Program

Healthy Daily Life

Cerebral neocortex (sense)

Disorder of senses, hormone, mental activity, dysautonomia

Exhausted Program

Obesity, Lifestyle disease, Mental disability etc.

Healthy Body

Mental Leeway

　　information

overload　　

Less Leeway

Source: Dr. Tsuneo Yokokura M.D., Yokokura Clinic


“Inter-business Collaboration” R&D Society for Wellness Programs

Issues

Evidence

Effectiveness on Body & Mind

Value Visualization

Needs

Internationalize

Design Thinking!

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