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LAUNCHING OF A NEW PRODUCTLAUNCHING OF A NEW PRODUCT

A Presentation by :

MMS- 1STYEAR STUDENTS

Parvati Sharma

Amruta Samel Preeti Singh

Deepika Shetty

Vikas Shembade

Vaibhav Tarde

Piyush Pandey

Guided By: Ms.Vaishali

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Two third of our planetis covered by water.97.5% of the water issaltwater.The majority offreshwater is beyond ourreach, locked into polarsnow and ice. Chemical Formula forWater is H2O.

WATER WORLDWATER WORLD

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66% of the human body ismade up of water.

At just 2% dehydration

your performance decreasesby around 20%.

We should drink at least1 litres of water a day.

WATER TO DRINKWATER TO DRINK

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WhyWater?

Water is very essential part of our life and it is requiredeveryday for our survival. It is rightly said as Water is Life.

We make the use of water in our daily chores like drinking,washing, cleaning and other purposes and also for industrial useetc.

The availability of drinking water is very scarce in nature.

Our product is

NEER PURIFIED DRINKING WATER

INTRODUCTION TO OUR PRODUCTINTRODUCTION TO OUR PRODUCT

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Considering industrial areas like MIDC and surrounding as the territorywhere the need for purified water was the highest felt need by many people.

Workers, labours(which include people below poverty line) as well as

travelers or train commuters felt that there is no facility available for pure

drinking water in the nearby areas or highways.

The Cost of Drinking Water available in the Industrial Areas / Business

Parks or Zones is very costlier which many employees do not prefer.

Packaged drinking water which comes in Hard Plastic Bottles has a big

problem of disposing. Areas nearby MIDC where people below poverty line

live are filled with dumps and garbage of this hard plastic bottles which is a

concern to the environment.

IDEA GENERATIONIDEA GENERATION

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Though means are available for better transportation on

highways and channels of distribution are available as Thane

Belapur is a Industrial Zone and is ever progressing on a very

fast pace, basic means of life SAFE DRINKINGWATER

still remains a dream for Common Man and there was a need

felt for a separate pipeline for this.

IDEAIDEA

GENERATIONGENERATIONuu

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The idea is to make available Safe, Purified Drinking Water to theCommon Man.

We will be producing and supplying Purified Drinking Water in PlasticPouches instead of Hard Plastic as they are easy to carry, use anddisposable. We will also be helping environment in this way.

The target market for the product is Common Man. So we havedecided to keep the production and manufacturing cost at the minimallevel so that the Final Product Cost Less and is economical and affordableby each and every person irrespective whether he is rich or poor.

Available Transportation means will be used efficiently to supply anddistribute the product. This means a wide network can be covered fordistribution and supply of the product.

We will not be focusing on the Separate Water Pipeline demand as itinvolves huge investments, higher mananufacuring and production costwhich will only add to the final products price which is not our idea andaim.

IDEA SCREENINGIDEA SCREENING

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Market Survey-

Bisleri

Aquafina

Oxyrich

Neer PurifiedWater

RO PurifiedWater

Aquaguard Filtered

WaterApurva Packaged

DrinkingWater

Ganga MineralWater

BMC Water

BoiledWater

TapWater

CONCEPTCONCEPT DEVELOPMENTDEVELOPMENT

Economical

Average Quality

Expensive

Good Quality

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AREAS:

MIDC TurbheMIDC TalojaMIDC Ambernath

MIDC ThaneMIDC RabaleMIDC Andheri etc.

80% of Site Workers and Labours haveagreed to our concept.

CONCEPTCONCEPT TESTINGTESTING

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Target market Workers, Labours.

Product positioning-RO and Ozonised

drinking water.Price distribution-

2 250ml

4 500ml

6 750ml

8 1 litre

PRICE (IN RS) QUANTITY

MARKETING STRATEGY DEVELOPMENTMARKETING STRATEGY DEVELOPMENT

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ESTIMATING TOTAL SALES

This concept can help tomove us to the next

development stage.

With new info

rmatio

n it will undergo

revisio

n andexpansion.

High rate ofrepeat purchasingmeans Customerare

satisfied and sales are likely to stayhigh even afterall first

time purchases take place.

ESTIMATING COST AND PROFITS

Cost are estimated by researchand

development/finance department.

Change in Technology/ Process also decides about the

cost ofthe product.

BUSINESS ANALYSISBUSINESS ANALYSIS

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PRODUCT DEVELOPMENTPRODUCT DEVELOPMENT

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Consumer react to different size, weight and are

hygienic conscious. So consideringall the facts,our

product has gone through RO process.

It also bears the ISO certificate which certifies

thatNEER is purified and safe to consume.

PRODUCT DEVELOPMENTPRODUCT DEVELOPMENT

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These pouches contains water treated through various treatment stages

that comprises ofsand filter, carbon filter, reverse osmosis and ozonation.

INGREDIENTS-Treated water

Net content and M.R.P are as follows :-

Processed and Packed by-

D.A.V Production and distributorsDelight street ,plot no-16

MIDC Area,Ghansoli.

PRICE (RS) QUANTITY

2 250ml

4 500ml

6 750ml

8 1Litre

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TARGET CUSTOMERSTARGET CUSTOMERS

Wo

rkers,Labourers

Train Commuters

Office Goers

Students

People on Povertyor

below Poverty Line

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When (TIMING) -PARALLEL ENTRY-

Market entry time is critical. so we have decidedto select parallel entry . Parallel entry means toenter into the market with competitors entry sothat more attention can be paid by market.To keep more stocks to distributors.

Where (geographic strategy) :MIDC stalls, pan beedi shops, dhabas, stations,trains etc.

To whom ( target-market prospects) :Workers, labours, below poverty line.

How(introductorymarket strategy) :Banners in tapris, posters in train, railway

platform, bus-stop, local newspaper, festivals,school and college exhibitions.

COMMERCIALIZATIONCOMMERCIALIZATION

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FACTORS INFLUENCINGFACTORS INFLUENCING

THE ADOPTION PROCESSTHE ADOPTION PROCESSFactors are-

Custom

ers readiness to

try newproducts.

Effect ofpersonal influence.

Differing rates ofadoption ofprices.

Change in Government Policies.

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Reverse osmosis(RO) is a filtration method that removes many types of

large molecules and ions from solutions by applying pressure to the

solution.

TREATMENT OFTREATMENT OF NEERNEER WATER THROUGH REVERSEWATER THROUGH REVERSE

OSMOSIS(RO) PROCESSOSMOSIS(RO) PROCESS

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For250ml pouch -

Ratio : Fixed Cost: Variable Cost - 3:2

Production cost - 50paise

To distributors Rs. 1.50

To customers Rs. 2.00

Profit earned- Re.1.00

Total sales-1,20,000 pouches(estimated

per month)

Total litres-30,000 litres

PRICING STRATEGYPRICING STRATEGY

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For500ml pouch -

Total sales-40,000 pouches(estimated

per month)Total litres-20,000 litres

For750ml pouch -

Total sales-30,000 pouches(estimatedper month)


For 1000ml pouch -

Total sales- 10,000pouches(estimatedper month)


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Neer is safe, purest formofWater which can

be purchased without any second thoughts

and can be bought by Schools, Colleges,

Office goers and Poor People as its forone

and all.

Its easyand convenient to carry.

Its affordable byall sections ofsociety.

An Individual can purchase the pouchaccording tohis need in the range of250ml

1 ltr.

Its environmentallyfriendlyas compared to

hard plastic bottles.

CONCLUSIONCONCLUSION

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THANK YOU!!!THANK YOU!!!

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