NP&SD

New Product & Service Development

SGFall 2007

How to pick the right engine …Can it be done as a process …Going where you want to go …

NP&SD

Screen in the wild …

NP&SD

Stage Gate process What is the Stage-Gate® Process?  

Click to play video: The Story Behind Stage-Gate

The Stage-Gate® Product Innovation process is a carefully designed business process – the result of the world’s most comprehensive research into understanding what discriminates product success and failure. Pioneered and developed by Dr. Robert G. Cooper, it is the world’s most widely implemented and trusted product innovation process.

A Stage-Gate process is a conceptual and operational roadmap for moving a new-product project from idea to launch. Stage-Gate divides the effort into distinct stages separated by management decision gates. Cross-functional teams must successfully complete a prescribed set of related cross-functional tasks in each stage prior to obtaining management approval to proceed to the next stage of product development.

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Reuse ideas

Testing & Feedback

Funnel Research “Gold Mine” Prototype

Scoping Business Case Development

Bank of ideas / Discovery

Launch

Stage gate process – Visualization

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NICE SystemsGlobal solution provider for Call CentersPerformance managementWorkforce managementInteractionsQuality and coachingEtc …

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GATE I Align with the Company vision, goal,

strategy Is there a market? Innovative? Competitive edge?

Evaluated by Product Marketing Product Management

Go / Kill / Hold

Discovery Create a BANK of ideas … Incentive those who does …

Discovery & Gate I

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Gate I On site engineer Infrastructure for remote monitoring

Service level with BNY

Ideas On site engineer Training Reduce level of service Upgrade the platform Infrastructure for remote monitoring Disable alarms Etc …

Discovery & Gate I

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Stage I & Gate IIGATE II Revenue – $100K+ Year 1 Growth potential – 15% a year Product marketing – Market Demand

Evaluated by Product Marketing Product Management Services Operations

Go / Kill / Hold

Scoping Redefine the product Alignment with the company vision Market demand Innovative Financial – Potential size of business Refine / Redefine the idea / need Get educated (Basic research …) Talk with trustee advisors Test the concept

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Stage I & Gate IIGATE II $15K Onsite engineer $100K+ Proactive monitoring FTF Interest with other customers

Evaluated byProduct MarketingProduct ManagementServicesOperations

Scoping On-site engineer Proactive monitoring Sticky environment

Redefine the product Alignment with the company vision Market demand Innovative Financial – Potential size of business Refine / Redefine the idea / need Get educated (Basic research …) Talk with trustee advisors Test the concept

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Stage II & Gate IIIGATE III Technology Services Operations Legal Finance HR

Evaluated byRepresentative from each departmentExecutive commitment

Go / Kill / Hold

Business Case Analysis, Analysis, Analysis …

Market Technical Operation Legal Services Feedback from the market

Define your winning product Working prototype (Keep cost minimal) Involve all relevant business units

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Stage II & Gate IIIGATE III Technology PASS Services PASS Operations PASS Legal Needs work Finance PASS HR Need to create 24X7

opps

Evaluated byRepresentative from each department

(Legal & HR)Executive commitment

(Green light)

Business Case ROI Risk Mitigation Subject matter expertise

Analysis, Analysis, Analysis … Market (Financial / Healthcare) Technical (OK) Operation (OK) Legal (UNKNOWN) Services (OK) Feedback from the market (OK)

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Stage III & Gate IVGATE IV (Product related) Technology Quality

Evaluated byTechnology – VPN Infrastructure …Quality – Automatic alarms, categorization,

alerts procedures

Go / Kill / Hold

Development Test the product in a small scale (Pilot,

One site, Minimal investment) Refine business case Test the testing Define success criteria

Introduce the product to Sales Market Feedback from customer

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Stage III & Gate IVDevelopment Pilot for one location 8am-5pm monitoring Monitor critical alarms 2-3 months Define success criteria

Test the product in a small scale Refine business case Test the testing

Introduce the product to Sales Market Feedback from customer

GATE IV (Product related) Technology Quality

Evaluated byTechnology –

Remote access, Security, Tokens …Quality

Automatic alarms, categorization, customer alerts procedures, Dispatch …

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Testing and validation Test your testing Set measurable objectives

(Response time, Accuracy, etc…) Internal tests continues Acceptance Test results Test customer’s feedback Test company readiness for mass

production

Stage IV & Gate VGATE V Technology Services Operations Legal Finance HR

Evaluated byRepresentative from each departmentExecutive commitment

Go / Kill / Hold

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Testing and validation Measure all measurable objectives Measure respond time Measure customer satisfaction

Stage IV & Gate VGATE V Technology Services Operations Legal Finance HR

Evaluated byRepresentative from each departmentExecutive commitment

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Stage V - Launch

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Post launch reviewHow did we do?Measure objectivesRefine the product

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Thank you

SG