nptech fail: how to crash and burn and turn it into a win
Post on 21-Oct-2014
820 views
DESCRIPTION
Slide deck from session at 2013 Nonprofit Technology Conference. Panel session featuring Shari Ilsen of VolunteerMatch, Peter Panepento of Chronicle of Philanthropy, Jenna Sauber of Case Foundation and Emma Pfister of Water for People.TRANSCRIPT
![Page 1: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/1.jpg)
nptechFAIL: How to Crash and Burn and Turn It into a Win
#13NTCfail(#npfail)
Shari Ilsen, VolunteerMatchPeter Panapento, Chronicle of PhilanthropyJenna Sauber, Case FoundationEmma Pfister, Water for People
![Page 2: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/2.jpg)
Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!
or Online using <#13NTCfail> at www.nten.org/ntc/eval
#13NTCfail
![Page 3: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/3.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer
About the Speakers
Peter PanepentoAssistant Managing Editor
Chronicle of Philanthropy
@ppanepento
Jenna SauberDigital Mktg & Comm Manager
Case Foundation
@cajunjen
Emma PfisterMgr, Social Media & Partnerships
Water For People
@emmacpfister
Shari IlsenSr Online Communications Manager
VolunteerMatch
@silsen
#13NTCfail
![Page 4: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/4.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer
Agenda
• All About Failure
• VolunteerMatch’s Failures
• Chronicle of Philanthropy’s Failures
• Case Foundation’s Failures
• Water for People’s Failures
• Your Failures
#13NTCfail
![Page 5: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/5.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer
Failure - So Hot Right Now
#13NTCfail
![Page 6: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/6.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer
An Opportunity to Surpriseand Delight
#13NTCfail
![Page 7: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/7.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer
An Opportunity to StepOutside the Box
#13NTCfail
![Page 8: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/8.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer
An Opportunity to Learn and Teach
#13NTCfail
![Page 9: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/9.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer
Beth Kanter and the Failure Bow
#13NTCfail
![Page 10: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/10.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer
Arianna Huffington
October 7, 2003: Arianna Huffington loses the California gubernatorial recall election to Arnold Schwarzenegger.
#13NTCfail
May 9, 2005: Arianna Huffington launches The Huffington Post.
![Page 11: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/11.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer#13NTCfail
Born: 1955
FoundedApple, Inc.: 1976
Fired: 1985
![Page 12: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/12.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer
Michael Jordan
#13NTCfail
"I have missed more than 9,000 shots in my
career. I have lost almost 300 games. On 26
occasions I have been entrusted to take the
game winning shot, and I missed. I have
failed over and over and over again in my life.
And that is why I succeed."
![Page 13: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/13.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer
It’s All in Your Head
Fixed Mindset Growth Mindset
Intelligence is a fixed trait
Intelligence is malleable, full of potential
Goals Looking Smart Learning
Effort Beliefs Effort is Negative Effort is Positive
Strategies After Failure Helpless Resilient
#13NTCfail
From the research of Dr. Carol S. Dweck
![Page 14: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/14.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer
It’s All in Your Prep
• Manage your risk:– Take little bets– Fail early and often– Fail fast and cheap
#13NTCfail
![Page 15: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/15.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer
Don’t Let Failure Be Your “F” Word
#13NTCfail
![Page 16: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/16.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer
Talk About It!
#13NTCfail
![Page 17: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/17.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer
Our Failures
#13NTCfail
21% adoption rate
![Page 18: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/18.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer
Ok, fine.
8% adoption rate
#13NTCfail
![Page 19: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/19.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer
Lesson
Don’t build the path before learning where people already walk.
Failures are just works in progress.
#13NTCfail
![Page 20: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/20.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer
And now for something completely different…
#13NTCfail
![Page 21: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/21.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer#13NTCfail
![Page 22: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/22.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer
What We Learned:
• Timing Matters
• How to plan and execute a multi-platform
engagement campaign
• You gotta know people (and be willing to
spend money)
• Ice cream is delicious
![Page 23: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/23.jpg)
Innovation in a Conservative Organization
Evolving past risk-averse culture
Understanding there are no “sure things”
Giving people the confidence to fail
#13NTCfail
![Page 24: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/24.jpg)
The Chronicle’s Challenge
A Business Model That (Once) Worked
Major Disruption
Changing a Culture: Understanding that Failure IS an Option
#13NTCfail
![Page 25: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/25.jpg)
A Traditional Journalist’s Mindset
Mistakes Can Get You Fired
A Quest for the Truth
Distrust of the Sales Side – Preserving Editorial Integrity
#13NTCfail
![Page 26: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/26.jpg)
My Challenge: Swing for the Fences
Evangelizing Online First and Social Media
A Move to Online Education
Data
#13NTCfail
![Page 27: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/27.jpg)
Failure Case Study #1
Causes Pages:
A Failed Assumption or Just Failed Execution?
#13NTCfail
![Page 28: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/28.jpg)
#13NTCfail
![Page 29: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/29.jpg)
#13NTCfail
![Page 30: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/30.jpg)
Failure Case Study #2
The Philanthropy 50:
Understanding that Some Failures Lead to Future Successes
#13NTCfail
![Page 31: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/31.jpg)
![Page 32: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/32.jpg)
#13NTCfail
![Page 33: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/33.jpg)
3
![Page 34: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/34.jpg)
3
![Page 35: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/35.jpg)
Failure Case Study #3
Webinars:
Some Failures Lead to Future Successes
#13NTCfail
![Page 36: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/36.jpg)
#13NTCfail
![Page 37: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/37.jpg)
#13NTCfail
![Page 38: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/38.jpg)
Compelling Storytelling in an Online Age
How to reach meTwitter: @ppanepento @philanthropy
Facebook: facebook.com/peter.panepento
E-mail: [email protected]
#13NTCfail
![Page 39: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/39.jpg)
39
BE FEARLESS, NOT RECKLESS: SOCIAL MEDIA FAILURES
APRIL 7, 2023#13NTCfail
![Page 40: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/40.jpg)
40CITY YEAR ONLINE BEST PRACTICES | PARTNER RELATIONSHIPS
![Page 41: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/41.jpg)
41 NTC 2013 | BE FEARLESS, NOT RECKLESS
![Page 42: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/42.jpg)
42
WHAT IS SOCIAL MEDIA FAILURE?It is: • Insensitive or inappropriate commentary, photos, media• Attacking other brands/orgs and your community• Deleting “oops” posts with no explanation or retractions• Crossing the line between brand and personal voice and views
But it is also:
• Ignoring your community completely, in crisis mode or not
• Not having a backup plan if something goes wrong (staff, messaging, etc.)
• Avoiding real time marketing and communications
• Assuming your followers didn’t screenshot/see/RT your original post
• Continuing to try the same tactic that didn’t work, again and again
• Not pivoting or adjusting midway in a strategy
NTC 2013 | BE FEARLESS, NOT RECKLESS #13NTCfail
![Page 43: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/43.jpg)
43NTC 2013 | BE FEARLESS, NOT RECKLESS #13NTCfail
![Page 44: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/44.jpg)
44NTC 2013 | BE FEARLESS, NOT RECKLESS#13NTCfail
![Page 45: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/45.jpg)
45NTC 2013 | BE FEARLESS, NOT RECKLESS
FEARLESS RECKLESS
• Opportunistic / joining the
conversation• Experimenting with new tools /
tactics• Reaching beyond your bubble
for new audiences• Letting urgency conquer fear:
have a crisis/big moment
gameplan• Owning your mistakes &
showing transparency• Setting big goals for your social
media strategy
• Trying too hard to force your
brand where it doesn’t fit• Not evaluating along the way to
pivot for better results• Alienating specific demographics
or forgetting your current
community• Ignoring a big moment, or
responding without a strategy• Ignoring your mistakes and
hiding what went wrong• Not having goals or metrics at all
#13NTCfail
![Page 46: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/46.jpg)
46
COME FIND US:
NTC 2013 | BE FEARLESS, NOT RECKLESS
CaseFoundation.org | BeFearless.CaseFoundation.org@casefoundation Facebook.com/casefoundation
@cajunjen
#13NTCfail
![Page 47: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/47.jpg)
Breaking Things For The Better
#13NTCfail
![Page 48: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/48.jpg)
How did our website fail?is ing
#13NTCfail
![Page 49: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/49.jpg)
#13NTCfail
![Page 50: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/50.jpg)
![Page 51: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/51.jpg)
Failure.
#13NTCfail
![Page 52: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/52.jpg)
How did this happen?#13NTCfail
![Page 53: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/53.jpg)
Failure is slow. It doesn’t happen overnight.
Sometimes, this makes it even harder to see.
#13NTCfail
![Page 54: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/54.jpg)
Courage!
![Page 55: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/55.jpg)
Still Broke things for the better. breaking
#13NTCfail
![Page 57: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/57.jpg)
Your Failures
(Best failure gets an awesome VolunteerMatch T-shirt!)
Slide 57SESSION TITLE
#13NTCfail
![Page 58: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/58.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer
About the Speakers
Peter PanepentoAssistant Managing Editor
Chronicle of Philanthropy
@ppanepento
Jenna SauberDigital Mktg & Comm Manager
Case Foundation
@cajunjen
Emma PfisterMgr, Social Media & Partnerships
Water For People
@emmacpfister
Shari IlsenSr Online Communications Manager
VolunteerMatch
@silsen
#13NTCfail
![Page 59: nptech FAIL: How to Crash and Burn and Turn It Into a Win](https://reader033.vdocument.in/reader033/viewer/2022061106/54475527afaf9f51178b49e8/html5/thumbnails/59.jpg)
VolunteerMatchWhere volunteering begins.
Volunteer
Evaluate This Session!Each entry is a chance to win an NTEN engraved iPad!
or Online using <#13NTCfail> at www.nten.org/ntc/eval
#13NTCfail