© 2012 NRBA.

Leveraging Social MediaLeveraging Social MediaTo Position Yourself as theTo Position Yourself as the

Go-To Expert in Your MarketGo-To Expert in Your Market

Ken Blevins and Chris EvansMay 17th, 2012

© 2012 NRBA.© 2012 NRBA.

My Story...

© 2012 NRBA.© 2012 NRBA.

PresPro.com - National Repair & Preservation

company...

© 2012 NRBA.© 2012 NRBA.

Nobody knew me…and I was just another one of “those

guys”.

© 2012 NRBA.© 2012 NRBA.

I was like the nerdwanting to talk to the

pretty girl…

© 2012 NRBA.© 2012 NRBA.

© 2012 NRBA.© 2012 NRBA.

And It was Awkward...

© 2012 NRBA.© 2012 NRBA.

Then idea of REOSuccessTV was born..

-we had to set ourselves apart.

-we had to stand out.

-we had to position ourselves correctly.

© 2012 NRBA.© 2012 NRBA.

We positioned ourselves as an authority in the industry and now We Are being pursued.-people KNOW us now.

-we now consult CEO’s/Owners of Outsourcers and well known companies

-we have many open doors

© 2012 NRBA.© 2012 NRBA.

Why You Should BePositioned As The

Expert..

© 2012 NRBA.© 2012 NRBA.

Your Business Will Be an UP HILL battle if you don’t...

© 2012 NRBA.© 2012 NRBA.

» People do business with those they know, like and trust

» One of the number one things we’ve heard from Asset Manager’s is they want their agents to be THE expert on the local market.

» You can easily build a following of “ready buyers”

» Doors of opportunity will open up

© 2012 NRBA.© 2012 NRBA.

You Go From Being This Guy....

© 2012 NRBA.© 2012 NRBA.

To Being This Guy...

© 2012 NRBA.© 2012 NRBA.

Leveraging Social Media

• People to do business with people they like, know and trust.

• What does your online persona look like?• Do you show up in the top 10 searches for your name?• (Google Search)

» LinkedIn

» Facebook

» Twitter

© 2012 NRBA.

Leveraging Social Media

• People to do business with people they like, know and trust.

• What does your online persona look like?• How many times do “YOU” show up on the first page of

Google? (Google Search)

» LinkedIn

» Facebook

» Twitter

» Google Profile

» Blogs

© 2012 NRBA.

Celebritize Yourself

Celebrities, Rock Stars and Experts make the most money!!!•Building the Brand of You: Social Media can be an incredible Credibility Booster!•Be everywhere: in multiple places, differently, consistently

» Facebook, Twitter, LinkedIn, Blogs (Hootsuite)

•Be a relentless self promoter (think Donald Trump)•Join Associations (NRBA, etc…)•Use familiar logos (NRBA, etc…)•Certifications, Designations •Press or Media – Create your own Press Release (PRWeb, PressWire)•Post pictures with famous people (let people form their own opinions)•Write a Book (Instant Credibility)•Cartoon Yourself (fiverr)•Facebook – 100 likes on for $5 (fiverr)•SEO: Backlinks to your Blog, Website – 100 backlinks for $5 (fiverr)•Social Proof = share stories and ask for testimonials

© 2012 NRBA.

Are You Monitoring Your Online Reputation?

• Google Alerts» Your Name» Company Name» Industry Specific Topics

• Notifications» Email» RSS Feed

© 2012 NRBA.

Other Platforms

• YouTube• Blogs• Newsletters• Local Radio • TV Show (Ustream)• Podcast (blogtalkradio)

• Game Changers: The technology available today has made it so easy to get your VOICE to the masses!

© 2012 NRBA.

Speaking

• NRBA last year… first time I spoke on social media• Panel at REO Expo, Five Star, REOMAC• 2012 Invites (Social Media)

» REOCON

» REOMAC

» NRBA

» Force Summer Summit

» REO Expo

» Five Star

» NAR» Podcasts (REOPRO, The Power is NOW, and several others)

© 2012 NRBA.

Mobile

• “Mobile access to the Internet will exceed desktop access in 2012"» http://www.smartinsights.com/mobile-marketing/mobile-marketing-analytics/

mobile-marketing-statistics

• In 2011, there were 835 million smartphone users » http://snaphop.com/2012-mobile-marketing-statistics

• Global internet usage will more than double by 2015, and most of these users will be mobile

» Boston Consulting Group, Mary Meeker, Kleiner Perkins, Morgan Stanley Research, Berg Insight via Business Insider

• Did you know 80% of customers abandon a mobile site if they have a bad user experience?

» Source: Limelight Networks, Inc. 2011

• Does your business have a mobile-friendly site?

• Test Your Site: www.howtogomo.com

© 2012 NRBA.

The Next Big Thing – Mobile Search

• Siri: “Find me a Real Estate Agent in __________”

» Reviews from Yelp!

» How many of you have a yelp profile for either you or your business?

© 2012 NRBA.

The Power of Social Proof

• Search = Social Proof

• Peer to Peer Validation» Amazon

» Yelp

» Facebook

» Twitter

• Google Search for Real Estate Reviews» Who knows where Google queries the results?

» Angie’s List

© 2012 NRBA.

Be Memorable – Stand Out

• Too much noise…• 250+ emails a day• 25+ LinkedIn messages a day• 20+ FB messages a day

• Find ways to stand out from the crowd…• iPhone Apps

» Cards (demo)

» Tout (demo)

• Examples

© 2012 NRBA.

Bigger Picture – Recommended Reading

• Trust Agents – Chris Brogan• Resonate – Nancy Duarte• Smart Trust – Stephen Covey• Crush It – Gary Vaynerchuk• The Social Animal – David Brooks• Join the Club – Tina Rosenberg• Tribes – Seth Godin

• Great by Choice – Jim Collins• Be Excellent at Anything – Tony Schwartz

© 2012 NRBA.

Contact Info

• Slides:Text 58885NRBA2012, Name, Email

• Ken Blevins Chris Evans

kblevins@stewart.com

linkedin.com/in/kenblevins

@kenblevins

facebook.com/pmhfinancial

facebook.com/kenblevins

chris@reosuccesstv.com

linkedin.com/in/thechrisevans

@chrisAevans

facebook.com/reosuccesstv

facebook.com/chrisAevans