nsa linkedin with konnected klown
DESCRIPTION
David Newman's presentation at the 2012 National Speakers Association National Convention in Indianapolis, IN on the power and potential of using LinkedIn for marketing and sales.TRANSCRIPT
e: [email protected] | p: 610.716.5984
LinkedIn Strategies:Konnect for Kash
(by Konnected Klown)
David Newman
e: [email protected] | p: 610.716.5984
Rethink WHY and HOW People Buy
People Buy from Friends10,000BC-1945AD
People Buy from Strangers1945-1995
People Buy Online1995-2005
People Buy from Experts and Because of Friends
2005-2020
e: [email protected] | p: 610.716.5984
Join PROSPECT-centered Groups
• Meetings – Events – Conference – Convention
• Association: ASAE – HSMAI – NSA • Industry: Engineering – Real Estate –
Law • Function: HR – Sales – Marketing –
Training • You can join 50... So join 50!!
e: [email protected] | p: 610.716.5984
Step 1: Konnect
I'd like to put my professional network on LinkedIn at your disposal. After we connect, if there's someone to whom you'd like a personal introduction, just let me know. If you prefer not to connect at this time, please archive this message now. Thanks in advance.
e: [email protected] | p: 610.716.5984
Step 2: Konnect for Kash
I’m glad to be connected to you on LinkedIn and wanted to reach out to you personally. My expertise is in helping [YOUR WHO] raise the bar even further on [EXPERTISE/VALUE]. If a conversation about your situation would be of value, please do get in touch. -- [Your Name] [Your Phone]
e: [email protected] | p: 610.716.5984
Step 3: Targeted Prospecting
Hi [NAME],I'm not sure if you can help me, but I am hoping you might point me in the right direction.
I have some research we put together specifically for [TITLE]. I am not sure if this would be of value for [COMPANY](from what I read on your website, I think it might be), and I would like to connect with the right person to find out. Any help you could provide would be very greatly appreciated.
Warmest regards,[YOUR NAME]
e: [email protected] | p: 610.716.5984
Step 4: Ask for Speaking!Hi Susan, This is David Newman. I speak to groups of [WHO] who want to [OUTCOME] and [RESULT]. I’m writing to see if a program like this might be valuable for your members.
Hi Susan, This is Jane Buck. I speak to groups of bankers who want to get more small business banking customers and boost both deposits and lending. I’m writing to see if a program like this might be valuable for your members.
Hi Susan, This is Betsy Ross. I speak to groups of cancer patients who want to feel good and look great even during treatment. I’m writing to see if a program like this might be valuable for your patients and nurses.
e: [email protected] | p: 610.716.5984
Make Sure This Sticks!
• Email me, call me, put me on your team• Get your FREE Social Media Starter Kit• Visit www.doitmarketing.com for more
resources
e: [email protected] | p: 610.716.5984
“Hey David, Great Stuff! What Else Could We Do
Together?”• Thanks for asking!• Work with me 1-on-1:• http://www.doitmarketing.com/marketing-c
oach/
• Simple Marketing Success program starts 9/5/12:
• http://www.SimpleMarketingSuccess.com • Let me know if you’d like to discuss…
Thank YOU!