nsac 2010: social media: listen first
DESCRIPTION
NSAC presentation from Janet Fouts, Megan Keane, and Susan Tenby on why and how to listen effectively on social media sitesTRANSCRIPT
Social Media - Listen First
Janet Fouts - Social Media Coach
Don’t be afraid
Hold the reins
Conversations are like horses
• You can’t force a change in direction• Clarify misconceptions• Show the positives• Listen and engage• Respond immediately to negative
comments
Where are the conversations?
• Blogs• Linkedin• Forums• Facebook• Twitter• Communities• Ning/Yahoo/Google
What to listen for
• Brand• CXO names• Sponsors and donors• Supporters/evangelists• Industry/local news• Topics of corporate/personal interest
Find conversations quickly
Lazyfeed
• Use it or not, you can’t ignore Twitter
• Faster than search
• Keyword focused• Link sharing
Listening Tools
Paid tools• Radian6• Biz360• Buzzlogic• Scout Labs• Trackur• SM2
Free tools• SM2 (freemium)• Social Mention• Lazyfeed• Google Blog Search• Twitter Search• Twilert• Nutshell Mail
Listen, engage, repeat
Engage me
• [email protected]• www.JanetFouts.com/listen• www.SocialMediaCoachingCenter.com• www.TatuDigital.com• @Jfouts• Linkedin - JanetFouts• 408.216.7423
Look and Listen
Susan TenbyMegan Keanehttp://www.techsoup.org
http://www.nonprofitcommons.org
Listen first, then pick your tool• See where your
members are online
• Pick your platforms
• Keep listening and engaging
• Re-evaluate & experiment as you go
Don’t Be a Megaphone
Turn “nay-sayers” into “yay-sayers”
Highlight Community Members
Give followers a reason to listen
• Share news
• Re-tweet relevant content in the sector
• Hold regular events
Tweet With Purpose
• Different users uses Twitter in very different specific ways
• For organization accounts, have guidelines
Email Alerts• Google Alert
(news, blog, all)
• Social Mention
• Monitor keywords
Listening Dashboard
• Many free options out there
• iGoogle
• RSS Readers
• NetVibes
Check the Dashboard
RSS Feeds
• Look for the orange RSS button
• Click to add to your reader of choice
• More how-to: “RSS in Plain English”
• Find key followers and followees
• Twitterpacks• WeFollow• Twitter Search
Twitter Listening
• HootSuite
• Twitter search
• Stats and Klout
HootSuite Monitor
Insights + Google Analytics
The 3 Bes
• Be responsive and timely
• Be up on the buzz
• Be yourself
Resources
Links to all the resources discussed:
http://socialmediaresources.wikispaces.com
Where in the (Online) World is TechSoup?
Contact
Susan TenbyOnline Community Director, TechSoup [email protected] http://flavors.me/susantenby
Megan Keane
Online Community Manager, TechSoup
http://friendfeed.com/penguinasana
Find presentation online @ http://slideshare.net/techsoupglobal