Neoteny Start-up Camp 1"Connecting with the Hub of Asia"

1. Event Background

1A. About Neoteny Labs

Neoteny Labs is currently in the process of establishing an early-stage investment fundand incubator. The principals behind Neoteny Labs are Joichi Ito (General Partner) andReid Hoffman (Investment Committee Chairman).

The fund and incubator are expected to be operational in Q1 2010, and will focus oninvesting and incubating pre-seed to seed-stage technology start-ups in 3 areas, namely(1) Consumer Internet, (2) Mobile Applications and (3) Consumer Hardware andElectronics Design. Neoteny Labs will:

a. Identify new markets, products and technology trends and guide teams todevelop in these areas;

b. Mentor teams with new product ideas and invest in them as they gain traction;c. Help with global market entry, partner sourcing and subsequent capital raises;

andd. Develop and attract a network of entrepreneurs, mentors and anchor "smart

money" in Singapore.

1B: Purpose of Neoteny Start-up Camp 1

The motivations behind the inaugural Neoteny Start-up Camp event are two-fold:

a. Announce and launch Neoteny Labs;b. Introduce overseas investors, entrepreneurs and executives to Singapore's

entrepreneurial ecosystem;c. Introduce and expose local entrepreneurs and executives to overseas investors,

entrepreneurs and executives; andd. Allow for exchange of ideas and knowledge between the international and

Singapore investor, entrepreneur and executive diaspora.

1C: Event Details

Date: December 12th and 13th, 2009

Time: 08:00 till 18:00 daily

Location: Singapore Management UniversitySchool of Accountancy60 Stamford Road, Singapore 178900Ngee Ann Kong Si Auditorium

Speakers: See attachment in email.

2. Event Programme

Each event day will be split into 2 halves - morning and afternoon - with the first(morning) half being a single-track plenary session with keynotes, talks and paneldiscussions. The second (afternoon) half will be conducted in the form of anunconference. An unconference is a facilitated, participant-driven conference centredaround a theme or purpose. In our case, the theme is "Connecting with the Hub ofAsia".

The following gives an overview of the event programme over the 2 days:

December 12th, 2009 Saturday

08:00 - 08:30 "Outside, Looking In"• Keynote by Joichi Ito

08:30 - 09:30 "Product, Process and Software Agility"• Panel discussion moderated by Joi Ito, and with Ian

Mcfarland (Pivotal), Diego Rodriguez (IDEO) and Jay

Dvivedi (Shinsei Bank)

09:30 - 10:30 "Hackerspaces"• Panel discussion moderated by Sean Bonner, and with Meng

Weng Wong, Bre Petis, Mitch Altman and Jens Ohlig as

panelists

10:30 - 11:30 "Starting up Start-ups"• Panel discussion moderated by Sean Bonner, and with Rob

Mee (Pivotal), bunnie (Chumby) and Teruhide Sato (Netprice)

11:30 - 12:15 "Reach out and Touch Face: A Rant about Failing"• Talk by Johannes Grenzfurthner

12:15 - 13:30 Catered Lunch and Networking

13:30 - 17:00 Day 1 participant-led break-out sessions

17:00 - 18:00 Mozilla Drumbeat• Talk and workshop by Mark Surman (Mozilla Foundation)

December 13th, 2009 Sunday

08:30 - 09:00 "Welcome to Singapore"• Opening speech by Michael Yap (MDA)

09:00 - 10:00 "Inside, Looking Out"• Panel discussion on start-up growth, user acquisition, market

access

• Moderated by James Chan, with panel members being

Terence Swee (Muvee), Ming Yong Guang (Socialwok) and

TBD

10:00 - 11:00

"Bringing Your Business to Singapore"• Panel discussion on experiences of foreign entrepreneurs who

set up in Singapore; how they got started, issues they ran

into, how they coped, what they gained in the process

• Moderated by Sean Bonner, with panel members being

Thorben Linneberg (OrSiSo), Venu Sriperumal (Mystiq

Mobile) and Jonas Eichhart (PlanetAbroad)

11:00 - 12:00"Open Culture"

• Talk by Dan Kaminski

12:00 - 13:00 Catered Lunch & Networking

13:00 - 17:00 Day 2 participant-led break-out sessions

3. Expected Attendees

We expect attendee numbers to be between 200 and 300, with a stronger concentrationof investors, entrepreneurs and entrepreneurial executives (85%). We also expect to seea small proportion of students (NUS, NTU and SMU) and iLEs, and hopefully at thesame time reach out to the developer and start-up ecosystem in Asia Pacific.

4. Event Costing

Attendance at the event will be free of charge upon registration at our event site athttp://nsc1.neotenylabs.com. In order to make this event a reality, Neoteny Labs hassought sponsorships from private-sector partners and government agencies.

The majority of the sponsorship money will be used to cover the flight andaccommodation expenses for the overseas speakers, with the remainder for F&B andother related event infrastructure.

5. Sponsorship Sought

Neoteny Labs is seeking sponsorships in blocks of US$5,000 from interested andsynergistic partners. Interested parties should contact James Chan atjames@motochan.com.

6. Proposed Value to Sponsors

The sponsor will gain exposure to a wide range of groups• Local Singaporeans• Local Singaporean companies• Companies from around the world with a Singapore presence• Leading edge tech entrepreneurs from around the world

Your company will also benefit from the publicity and coverage in local and globalmedia in the lead up, to and after the event.

There will also be opportunities to display promotional material and provide handoutsto attendees, as well as placement of your company's logo on the event website.