STORY TELLING IN HET #ROEIEN
NSRF CONGRES - 14 NOVEMBER 2015
It takes people to tell a story It takes stories to build a brand
INTRODUCTION
Gijsbregt
Feel free to follow me @gijsbregt
INTRODUCTION
Gijsbregt
INTRODUCTION
Gijsbregt and story telling
Sportnext // Livescope // De Buik van Rotterdam
INTRODUCTION
Týrsday
The sports content and activation agency.
http://www.tyrsday.com
We empower talent in creating value
We empower talent in creating value
INTRODUCTION
It’s a digital world
INTRODUCTION
When will internet video overtake TV?
“It already happend.” - Eric Schmidt CEO Google (in 2012)
INTRODUCTION
Nike Inc.
Latest World Cup ad, featuring Real Madrid star Cristiano Ronaldo, was seen
by 78 million people in four days.
INTRODUCTION
Nike Inc.
Latest World Cup ad, featuring Real Madrid star
Cristiano Ronaldo, was seen
by 78 million people in four days.
INTRODUCTION
TV sets are in the minority
Computing devices used for video now far outnumber actual ‘televisions’
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It’s a digital world
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Digital world right now
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Social media world wide
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Facebook Whatsapp FB messenger Instagram Linkedin Twitter Snapchat Tumblr Pinterest Foursquare Vine
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284
400400
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1550
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Use of smartphone
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Everything is connected
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Number of runkeeper users
Today runkeeper has 38 million users
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Tracking
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Tracking
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Data, messages and connections miss context
STORYTELLING
Talent is your guide in this digital world
STORYTELLING
The power of talent
106. 894.346 likes
38.206.113 followers
STORYTELLING
Unfiltered communication
STORYTELLING
It’s a sharing world
STORYTELLING
Create a continuous impact
STORYTELLING
Why?
STORYTELLING
Connect to your fans
STORYTELLING
Use your influence
STORYTELLING
Tell your story the way you want it
STORYTELLING
Inspire people
STORYTELLING
Create commercial value
STORYTELLING
Take responsibility
STORYTELLING
Even after you quit being a pro
STORYTELLING
Manage the hassle away
STORYTELLING
How?
STORYTELLING
Set your goals
STORYTELLING
What story do you have to tell?
STORYTELLING
Let technology work for you
STORYTELLING
Form and instruct your team
STORYTELLING
Share your adventure
STORYTELLING
Track results
Get started
Create value
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So how does it work?
Strategy
Social website
Consistent storytelling
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Strategy
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Social media websites
GET STARTED
Social websites
GET STARTED
Social website
GET STARTED
Consistent storytelling
NEXT STEPS
Opportunities
Follow us: @teamtyrsday