ntcities - katie moffat (prandsocial)
TRANSCRIPT
The National Trust Urban Sounding Board
http://prandsocial.com @katiemoffat
"We want people who live in cities to feel what the Trust does is relevant to their lives"
Think
• It’s about them not you. People share content that triggers emotions & content that connects with them.
• Get under the skin of a place – needs to be authentic to resonate.
• Involve the community: polls, ask questions, etc (think creatively).
• Early on, get working with local people passionate about the cities – bloggers, writers, photographers.
Think
• Reflect the city they love back at them: sharing relevant, interesting, surprising content.
• Accept that it won't happen overnight. • Tell the stories of the buildings/places – not
facts but feelings. • Above all: Add value.
Thank you
2/23/12
http://prandsocial.com @katiemoffat