Content First:

Becoming Your Own Champion

Content Strategy for Nonprofits, Part 1

Michaela HacknerDirector of Content Strategy, Forum One

Brett MeyerLead Strategist, ThinkShout

What is Content Strategy?The “official” definition….

“Planning for the creation, delivery, and

governance of useful, usable content.”

- Kristina Halvorson, Brain Traffic

What is Content Strategy?Another definition

1.1. Who are we?

2.2. Whom we are speaking to?

3.3. What do we want to say?

4.4. How do we say it?

5.5. When / where do we say it?

- Ahava Leibtag

Why is it Important?Why Bother?

Prioritize your outcomes

Make friends

Start doing it

Mutual Q & A

Resources

● Epic List of Content Strategy Resources | Jon Colman

● The Digital Crown: Winning at Content on the Web | Ahava

Leibtag

● Content Strategy at Work | Margot Bloomstein

● Storymapping, A Macgyver Approach to Content Strategy |

Donna Lichaw & Lis Hubert

● Nicely Said | Nicole Fenton & Kate Kiefer Lee

● GatherContent’s Blog

● Content First User Experience | Steph Hay

● How to Implement a Content First Workflow | Chromatic

● MailChimp’s Style Guide

● A Great Content Strategy’s Anatomy | Search Engine Journal

Giveaway!

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