nu/archive portfolio 2011
DESCRIPTION
Here is my portfolio! Enjoy!TRANSCRIPT
NU/AR
CHIVENU/ARCHIVE
PORT
FOLI
O 2011
LARISA MAMONOVA
I N T RO D U C T I O N
IN
QU
ISIT
IVE
“Develop interest in life as you see it; in people, things, literature, music - the world is so rich, simply throbbing with rich treasures, beautiful souls and interesting people. Forget yourself.” - Henry Miller
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R U S S K Y H OT E LRussky is a project for logo class where we had to come up with a hotel idea. I decided to go with Russian theme for my hotel idea. Russki would be a prestigious and luxurious boutique opening it’s location in the heart of San Diego. The hotel will have identity and branding system to appeal to hip and urban young professionals, ages 25-40. The unique challenge of this task was not to relay on stereotypical elements of Russian culture that American audience is most familiar with, instead I decided to look beyond commonly known novelties. I searched for inspiration from vintage documentation during Soviet Era, 40’s and 50’s Russian fine art, and of course propaganda posters. The key was to combine all those traditional and historical features with the clean look of contemporary design movement. With that combination of ingredients I was able to give a fresh look to a familiar subject of Russian constructivism and old world charm. Russky hotel is a history driven concept without looking dated provides an ultimate New Russian experience that is integrated into brand’s sensibility through luxurious accommodations and attention to detail.
PROJECT
AMY AND MAELIN LEVINE
INSTRUCTOR
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BRANDING/IDENTITY
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PRO
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LOG
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OPM
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hotel casino&R RRUSSKY
hotel & casino
40% Alc./Vol. 750mlDistilled from grain
IMPORTED FROM RUSSIA
V O D K A
VOD
KA
BTL
.
V o d k a
VODKA
40% Alc./Vol. 750ml 40% Alc./Vol.750ml
40% Alc./Vol.750ml
Distilled from GrainV O D K AV O D K A
40% Alc./Vol.750mlDistilled from grain
V O D K A40% Alc./Vol. 750mlDistilled from grain
V O D K A40% Alc./Vol. 750mlDistilled from grain
V O D K A40% Alc./Vol. 750mlDistilled from grain
V O D K A40% Alc./Vol. 750mlDistilled from grain
Imported from RussiaImported from Russia
40% Alc./Vol. 750mlDistilled from grain
V O D K A
40% Alc./Vol. 750mlDistilled from grain
V O D K A
impo
rted
from
Rus
sia
V O D K A V o d k aVODKA vodka
40% Alc./Vol. 750ml
40% Alc./Vol. 750ml
40% Alc./Vol. 750ml40% Alc./Vol. 750mlDistilled from grain40% Alc./Vol. 750mlDistilled from grain 40% Alc./Vol. 750mlDistilled from grain
"
40% Alc./Vol. 750mlDistilled from grain
V O D K A40% Alc./Vol. 750mlDistilled from grain
V O D K A40% Alc./Vol. 750mlDistilled from grain
40% Alc./Vol. 750mlDistilled from grain
V O D K AImported from Russia
vodka
DK
VODKAIMPORTED FROM
RUSSIADISTILLED FROM
GRAIN90% Alc.Vol. 750ml
VODKA
IMPORTED FROM RUSSIAdistilled from grain
90% Alc. Vol. 750ML
IMPORTED FROM RUSSIA ORTED FROM RU
TOILE
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LOTION
conditioner
LOTION
shampoo conditionershampoo conditionershampoo
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SHAMPOO conditioner body lotion
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V O D K ACONDITIONER LOTIONCONDITIONER
SHAMPOO
LOTION
SHAMPOO
40% Alc./Vol. 750mlDistilled from grain
IMPORTED FROM RUSSIA
V O D K A
VOD
KA
BTL
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V o d k a
VODKA
40% Alc./Vol. 750ml 40% Alc./Vol.750ml
40% Alc./Vol.750ml
Distilled from GrainV O D K AV O D K A
40% Alc./Vol.750mlDistilled from grain
V O D K A40% Alc./Vol. 750mlDistilled from grain
V O D K A40% Alc./Vol. 750mlDistilled from grain
V O D K A40% Alc./Vol. 750mlDistilled from grain
V O D K A40% Alc./Vol. 750mlDistilled from grain
Imported from RussiaImported from Russia
40% Alc./Vol. 750mlDistilled from grain
V O D K A
40% Alc./Vol. 750mlDistilled from grain
V O D K A
impo
rted
from
Rus
sia
V O D K A V o d k aVODKA vodka
40% Alc./Vol. 750ml
40% Alc./Vol. 750ml
40% Alc./Vol. 750ml40% Alc./Vol. 750mlDistilled from grain40% Alc./Vol. 750mlDistilled from grain 40% Alc./Vol. 750mlDistilled from grain
"
40% Alc./Vol. 750mlDistilled from grain
V O D K A40% Alc./Vol. 750mlDistilled from grain
V O D K A40% Alc./Vol. 750mlDistilled from grain
40% Alc./Vol. 750mlDistilled from grain
V O D K AImported from Russia
vodka
DK
VODKAIMPORTED FROM
RUSSIADISTILLED FROM
GRAIN90% Alc.Vol. 750ml
VODKA
IMPORTED FROM RUSSIAdistilled from grain
90% Alc. Vol. 750ML
IMPORTED FROM RUSSIA ORTED FROM RU
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RUSSKY HOTEL
hangers
OPPOSITE PAGE
toiletries
THIS PAGE
6785 LAS VEGAS BLVD.
LAS VEGAS, NV 89109
T.986 234 7689
F.986 234 7690
6785 LAS VEGAS BLVD.
LAS VEGAS, NV 89109
T.986 234 7689
F.986 234 7690
georgy smith
6785 LAS VEGAS BLVD.
LAS VEGAS, NV 89109
T.986 234 7689
F.986 234 7690
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WELCOME
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RUSSKY HOTEL
complementary vodka and shot glasses
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room key card
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RUSSKY HOTEL
ARR IVEE WORLD BAKERY
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The goal of this school project was to create a packaging system for an existing product of our choice, or come up with a new brand. I came up with ARRIVEE world bakery, “arrivee”- is French for arrival, the bakery would have fresh bread delivery, and that’s where the scooter logo comes in the play. The concept behind Arrivee is to make fresh and organic variety of breads available to urban, health aware individuals and their families. Packaging would have to be simple and effective for the variety of breads including; hand-made tortillas, naan, lavash, pita bread, classic European-style artisan breads and other delicious options from around the world. I used natural and mostly low cost and organic materials that are good for the environment and easy to reproduce on a low budget. To show my branding abilities I decided to incorporate natural and organic materials such as burlap, 100% cotton, and brown paper into restaurant-ware and employee uniform.
PROJECT
IDENTITY/BRANDINGCANDICE LOPEZ
INSTRUCTOR
NU/
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breadman
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PRO
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breadman
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ARRIVEE WORLD BAKERY
tableware set up and reusable to go cup sleeve
OPPOSITE PAGE
uniform t-shirt
THIS PAGE
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ARRIVEE WORLD BAKERY
uniform t-shirt, apron, and bakery’s coffee cup
OPPOSITE PAGE
delivery scooter promotion and chef’s coat
THIS PAGE
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ARRIVEE WORLD BAKERY
cutting board and a shopping bag
OPPOSITE PAGE
reusable shopping tote
THIS PAGE
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ARRIVEE WORLD BAKERY
PROJECT
AMY AND MAELIN LEVINE
INSTRUCTOR
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BOOK COVER
INVE
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E I N S T E I N ’S D R E A M SIn this project I had to design a book cover for Einstein’s Dreams fictional novel written by Alan Lightman. The goal of this assignment was to come up with an artistic solution for the cover using one or combination of following elements; geometrical shapes, variation of colours, and typography. This book is not particularly known to general public, since it does have a specific angle, however, by making the cover look more up to date it might persuade more people to pick it up off the shelf of their local book store. By using an appropriate concept this novel will be able to speak to different demographic. The book is not really big in size, so the goal of the design is to have an eye catching effect. The objective of the spine design is to make it stand out by creating a contrast with colour of the background and the type. The concept of the design is to represent the main idea of the book, which is time, the effect of time on life and the environment it creates. Therefore, main shape that was used in composition is a circle. The composition will have a lyrical and fluid quality in order to project the dream-like effect. The project is going to require a print out of the design and the presentation of it on the assigned date.
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BOO
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32EINSTEIN’S DREAMS
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EINSTEIN’S DREAMS
book cover and pencil
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storefront poster
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BOOK COVER
DA NCE SHOW / LIVE PI A NO / FUNDR A ISE R
LOGOS AND M ARKS
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LOGOS AND MARKS
DA NCE SHOW / LIVE PI A NO / FUNDR A ISE R
PROJECT
AMY BECRAFT
INSTRUCTOR
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EVENT COLLATERAL
S O U N D A N D M OT I O N
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Dance W/US studio is located in downtown San Diego and in need of event collateral design for the upcoming fund raising event. Designed material should deliver a message of the importance and beauty of performance art expression, and the difference it can make in peoples lives by uniting the community in cultural events. The money raised during this event would help in providing art education to future students and in organizing performance art shows more often. The goal of the design is to be effective in attracting as many future contributors as possible in order to have a beneficial fund raiser. Desired demographic for this event would be family oriented population ages 30-60. The challenge of this particular project was to come up with a concept that would attract people to arts from different angles. I wanted to show the sensuality of this art work as well as beauty and expressive nature of a dancer’s body. By using a very dynamic photograph of dancer on the beach I accomplished the look many would find attractive. The colors represent the passion and typography gives an interesting modern yet eclectic feel to the collateral.
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FONTS
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SOUND AND MOTION
event tickets and poster
OPPOSITE PAGE
city billboard
THIS PAGE
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SOUND AND MOTION
O L D G L O B E T H E AT R E
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Old Globe Theatre is promoting new fall season program. To attract their audience they use promotional mailers with description of what to expect from the season and also conveniently place a form to get the tickets through the mail order. The theme of this season is Neil Simon Trilogy. Neil Simon is a famous New York Broadway screen play writer. Fall season selections were chosen to honer Neil Simon’s contribution to theatre and to the original plays that took place at the famous Broadway theatre in New York. The audience of this particular event is expected to be 35 and up. The objective of this design is to convey the look and feel of the 60’s and 70’s The colour palette was chosen according to the hues of fall and also corresponded to vintage posters and other print designs during that era. In addition to colour palette I have researched fonts which were used during sixty’s and seventy’s in creating movie posters and advertisement prints. The layout of the design was inspired by old theatre tickets, with round edges, contrast in font sizes and interesting positioning brought out a vintage yet clear and easy to spot look. Since predominant audience of the theatre is between 50-70 yeas old I wanted for design to be fun, engaging yet very organized with clear legibility.
PROJECT
COLLATERALAMY LEVINE
INSTRUCTOR
NU/
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Heavy Trip NF
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PRO
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Heavy Trip NF
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OLD GLOBE THEATRE
seasonal mailer and order form
OPPOSITE PAGE
theatre billboard
THIS PAGE
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OLD GLOBE THEATRE
PROJECT
AMY LEVINE
INSTRUCTOR
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POETRY SPREAD
P O E T RY S P R E A D
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Poetry spread project was one of the most challenging projects I had to take on in school so far. The project it self was an incredible opportunity to use artistic expression through type. The objective was to represent the idea of a song lyrics or a poem through original and effective arrangement of type. The imagery had to be a mere addition to the strong arrangement of type. I chose a poem by a young poet name Kyle Bondour called On dating PHD students. The poem had a melancholic and in some ways dark humour while describing a ref lection of past relationship. The poet describes a misunderstood woman with tattoos on her body that represent her, and who ever can read them back to her in the correct manner will win her heart. I decided to use an ornate and tattoo-like typeface to depict the names of the tattoos, also, I have used a complementary type face that represented the nature of the poet, a typewriter, and last but not least a photograph of a colour bone printed on the transparency. The transparency gave the f lesh look and feel to the f inal design. The biggest challenge of this assignment was the group dynamic. Most of the group members didn’t get a long so I had to step up and take over to inspire the members to be professional and respectful. It wasn’t an easy task but we pulled through and came up with great designs.
the type guide to
love
despair
lust
& death
vice
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ON DATING PHD STUDENTS
book cover/logo
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spreads by Michael Delgado, Dominic Barte and me.
THIS PAGE
designed bylarisa shirinyatns
by kyle baudour On dating PHD students
god eroticloveloston her thigh These wer
to love anyone who could read
“I love you” wouldn not
Letters and shapes were tSo
If I knew this trick when w
on her collarbone tically at noon on her hip
ere the phrases that freed Her
them back to Her
“Another Vodka Cran, please”.
Her response to
have been
Secret phrases to unlock her lost words
tattooed on her skinshe can remember
we were dating
NU/ARCHIVE
POET
RY S
PREA
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60ON DATING PHD STUDENT
AC K N OW L E D G M E N T S
APP
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I would like to thank Candice Lopez and Sean Bacon for their direction, assistance, and guidance. In particular,Candice Lopez’s recommendations and suggestions have been priceless for the project improvements. I also wish to thank Amy Levine and MaeLin Levine, Andrea Singer, and Amy Becraft, who have all taught me essentials of smart design, conceptual thinking and the importance of thoughtful communication. Thanks are also due to Paola and Norman my dear class mates for all of their support and critiques. Finally, words alone cannot express the thanks I owe to my Mother and my brother for their encouragement, understanding, unconditional love and always believing in me no matter what. This is just the begging of an exciting, prosperous and rewarding journey.