nudge design
TRANSCRIPT
![Page 1: Nudge Design](https://reader035.vdocument.in/reader035/viewer/2022070510/58a6ec841a28abcf0e8b55b3/html5/thumbnails/1.jpg)
Between the LinesCommuting is hard enough on its own, having to deal with traffic, public safety, and of course, parking.
Why not try to ease the pain of a long commute, and get other drivers to park
properly!
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
![Page 2: Nudge Design](https://reader035.vdocument.in/reader035/viewer/2022070510/58a6ec841a28abcf0e8b55b3/html5/thumbnails/2.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
![Page 3: Nudge Design](https://reader035.vdocument.in/reader035/viewer/2022070510/58a6ec841a28abcf0e8b55b3/html5/thumbnails/3.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
![Page 4: Nudge Design](https://reader035.vdocument.in/reader035/viewer/2022070510/58a6ec841a28abcf0e8b55b3/html5/thumbnails/4.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
![Page 5: Nudge Design](https://reader035.vdocument.in/reader035/viewer/2022070510/58a6ec841a28abcf0e8b55b3/html5/thumbnails/5.jpg)
Persuade drivers to think twice about their sloppy parking job through clear, noticeable signs placed strategically in
each individual parking spot.
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
Desired Behavior
![Page 6: Nudge Design](https://reader035.vdocument.in/reader035/viewer/2022070510/58a6ec841a28abcf0e8b55b3/html5/thumbnails/6.jpg)
Design Tip EmployedTo encourage people to select a
specific option, make it the default; likewise to discourage people from
selecting an option, don’t make it the default.
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
![Page 7: Nudge Design](https://reader035.vdocument.in/reader035/viewer/2022070510/58a6ec841a28abcf0e8b55b3/html5/thumbnails/7.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
As a driver pulls into a parking spot, they are immediately
drawn to a sign with a graphic, indicating how to properly park.
Proposed Nudge Design
![Page 8: Nudge Design](https://reader035.vdocument.in/reader035/viewer/2022070510/58a6ec841a28abcf0e8b55b3/html5/thumbnails/8.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
![Page 9: Nudge Design](https://reader035.vdocument.in/reader035/viewer/2022070510/58a6ec841a28abcf0e8b55b3/html5/thumbnails/9.jpg)
INBETWEENTagalog: nasa pagitan Italian: nel mezzo Dutch: tussen
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
![Page 10: Nudge Design](https://reader035.vdocument.in/reader035/viewer/2022070510/58a6ec841a28abcf0e8b55b3/html5/thumbnails/10.jpg)
PROPERTagalog: wasto Italian: correto Dutch: gepast
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
![Page 11: Nudge Design](https://reader035.vdocument.in/reader035/viewer/2022070510/58a6ec841a28abcf0e8b55b3/html5/thumbnails/11.jpg)
PARKTagalog: parke Italian: parco Dutch: park
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
![Page 12: Nudge Design](https://reader035.vdocument.in/reader035/viewer/2022070510/58a6ec841a28abcf0e8b55b3/html5/thumbnails/12.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
![Page 13: Nudge Design](https://reader035.vdocument.in/reader035/viewer/2022070510/58a6ec841a28abcf0e8b55b3/html5/thumbnails/13.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
INITIAL LOGO DESIGNS
![Page 14: Nudge Design](https://reader035.vdocument.in/reader035/viewer/2022070510/58a6ec841a28abcf0e8b55b3/html5/thumbnails/14.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
![Page 15: Nudge Design](https://reader035.vdocument.in/reader035/viewer/2022070510/58a6ec841a28abcf0e8b55b3/html5/thumbnails/15.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
![Page 16: Nudge Design](https://reader035.vdocument.in/reader035/viewer/2022070510/58a6ec841a28abcf0e8b55b3/html5/thumbnails/16.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
![Page 17: Nudge Design](https://reader035.vdocument.in/reader035/viewer/2022070510/58a6ec841a28abcf0e8b55b3/html5/thumbnails/17.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
correto + tussen Italian for “proper” Dutch for “inbetween”
![Page 18: Nudge Design](https://reader035.vdocument.in/reader035/viewer/2022070510/58a6ec841a28abcf0e8b55b3/html5/thumbnails/18.jpg)
Research, Branding, Motion Graphic for Nudge Design Studio Benjamin Lapinig
CORRESEN