Presentation used in Startup World Mexico by The Next Web.
TRANSCRIPT
Indie Film Online
Content consumption is changing…
+50% of online traffic in 2011 was online video
85% US tablet owners use their tablets while watching TV,
3T Internet video minutes per month in 2016
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Presentation Notes
Online video accounted for more than half of all Internet traffic in 2011, and it’s only going to grow: Cisco estimates that we will consume three trillion Internet video minutes worldwide per month by 2016. That means that the world will watch the equivalent of 833 days of video every single second! By 2016, online video delivered to TVs will make up for six percent of all worldwide consumer Internet traffic. http://gigaom.com/video/tablets-connected-tvs-video-consumption-data/ �36% of global online consumers report owning a smartphone, up 15 percentage points since 2010 Reported global video consumption on in-home computers ranks as high as TV usage for online consumers Global Online Consumers and Multi-Screen Media: Today and Tomorrow May, 2012 nielsen.com� +40 millones mexicanos conectados a internet, crecimiento del 14% Después de FB, YouTube es la red social más visitada en México (si, más que twitter) Hábitos de los usuarios de Internet en México, AMIPCI - http://www.amipci.org.mx/?P=esthabitos �85% of US tablet owners use their tablets while watching TV, and according to Nielsen, 30% of total tablet time is spent while watching TV Forrester,http://blogs.forrester.com/sarah_rotman_epps/12-04-11-the_tablet_tv_connection
The legal, paid consumption of movies online in the United States will reach 3.4 billion transactions in 2012
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2010 2011 2012 2013 2014 2015
PhysicalOnline
IHS Screen Digest Research, March 2012
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Presentation Notes
The legal, paid consumption of movies online in the United States will reach 3.4 billion views or transactions in 2012, approximately 1.0 billion units higher than the 2.4 billion for physical video for this year, according to the IHS Screen Digest Broadband Media Market Insight report from information and analytics provider IHS (NYSE: IHS). As recently as last year, physical video had claimed a commanding share of the market with 2.6 billion views or transactions, compared to 1.4 billion for online, as shown in the figure below. http://www.isuppli.com/media-research/news/pages/us-audiences-to-pay-more-for-online-movies-in-2012-than-for-physical-videos.aspx IHS Inc. (Information Handling Services Inc.
The coming renaissance of indie film will be advanced by the same driver that propelled the first one in the ’60s – lower production costs – and also the same driver behind the second one in the ‘80s – expanded distribution platforms. That’s an incredibly powerful combination.
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Presentation Notes
7 signs of the Indie Film Renaissance http://www.culturalweekly.com/7-signs-of-the-indie-film-renaissance.html Many More Indie Films are released but not very widely, study finds http://mediadecoder.blogs.nytimes.com/2012/04/09/many-more-indie-films-are-released-but-not-very-widely-study-finds/
And yet, film distribution in Mexico…
111 films produced
62 released
21% on DVD
-12% of produced films get non-theatrical distribution
But Mexicans spend more time in Netflix than any other country…
Hello NuFlick!
Pay per view
Monthly subscription
Film Festivals Channels
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Presentation Notes
760 mil asistentes en Cineteca Nacional http://revistatoma.wordpress.com/2011/12/23/la-cineteca-nacional-reporta-760-mil-asistentes-en-2011-y-estara-cerrada-en-2012/ Anuario Estadístico de Cine Mexicano 2011 http://www.imcine.gob.mx/informes-imcine.html
Did you say market size?
+3.2 B Dollars
16 M People
Presenter
Presentation Notes
760 mil asistentes en Cineteca Nacional http://revistatoma.wordpress.com/2011/12/23/la-cineteca-nacional-reporta-760-mil-asistentes-en-2011-y-estara-cerrada-en-2012/ Anuario Estadístico de Cine Mexicano 2011 http://www.imcine.gob.mx/informes-imcine.html
Where we are now
+200 movies 1 TV serie +3 Film Festivals
Cineteca Nacional Arte Mecánica Canana IMCINE CCC
Presenter
Presentation Notes
760 mil asistentes en Cineteca Nacional http://revistatoma.wordpress.com/2011/12/23/la-cineteca-nacional-reporta-760-mil-asistentes-en-2011-y-estara-cerrada-en-2012/ Anuario Estadístico de Cine Mexicano 2011 http://www.imcine.gob.mx/informes-imcine.html
Where we are now
14% of our
visitors watch a movie on their first visit 2%
conversion rate (paying customers)
Presenter
Presentation Notes
760 mil asistentes en Cineteca Nacional http://revistatoma.wordpress.com/2011/12/23/la-cineteca-nacional-reporta-760-mil-asistentes-en-2011-y-estara-cerrada-en-2012/ Anuario Estadístico de Cine Mexicano 2011 http://www.imcine.gob.mx/informes-imcine.html
