Number of participants – 420

First time exhibiting - 94

Participating countries - 9

Number of presented brands–1350

Number of individual visitors –

40 066

Number of visits – 52 312

Affiliated events – 23

Statistics

Gold Medal

InterCHARM-Ukraine

5 companies were awarded with Gold Medals of

2015 exhibition: “Aroma Parfum” company was awarded in nomination “For

Dynamic Development of Perfumery Industry in Ukraine and

Creating a Positive Image of a Ukrainian Producer in

International Level”.

“IRIS” company was awarded “For Intense Educational

Activity, Popularization and Support of Hairdressing in

Ukraine”.

DMK Ukraine company was awarded in nomination “For

Reliable Partnership and Professional Development of

Cosmetologists and Aestheticians”.

“Kodi Company” Ltd., specialized in manicure art business,

received the award “For High Professionalism of the Team in

the Development of the Brand in Ukraine and in the World”.

“Biokon” company was prized “For the Expert Approach in

Production of High-quality Ukrainian Cosmetics and

Signaficant Contribution to National Producer’s Image”.

Novelties

Beauty-coupon – a discount service was launched for the first time at InterCHARM (after its testing at Estet Beauty Expo 2015)

Open working ground “Laboratory of Hair Design Ideas “Fusion Hair»

Charity project “Eduсation for Life” in cooperation with Intercoiffure Ukraine. “Eduсation for life” is a program aimed at fund rising for teaching hairdressing

gifted children, who appeared to be in difficult circumstances.

For the first time the Open Championship in Permanent Art was held.

For the first time All-Ukrainian Championship in Hardware Pedicure was held.

Flash mob “I’m Going to InterCHARMUkraine 2015! You Are also Welcome” was

organized.

A record number of foreign visitors for the past 5 years.

Buyers program

Specialized perfumery&cosmetics shops: Elit

Parfum (Vinnytsya), Naomi Studio (Chernigiv),

Watsons (Kyiv), LOTOS (Zaporizhzhya), Palitra

(Dnipropetrovsk), Real (Lugansk), Svit Parfumiv

(Cherkasy), Charm (Cherkasy).

Super- and hypermarket chains: ATB

(Dnipropetrovsk), Auchan (Kyiv), Argon NPP

(Vinnytsya), Barva (Uzhgorod), Klas (Kharkiv),

MegaMarket (Kyiv), Silpo (Kyiv), Furshet (Kyiv).

Pharmacy chains: Vashe Zdorovya (Kyiv),

Apteka24 (Dnipropetrovsk), Eximed (Kyiv).

Regional distribution: Imperia Holding (Kyiv), Bank

Cosmetiks (Cherkasy), Veselka-L (Lviv), SDS

(Donetsk), Tema-Stanislav(Ivano-Frankivsk),

Moldova, Belarus.

Representatives of the following entities had

registered in Buyers program: During 3 days of the exhibition, it was

attended by 374 buyers from 202

enterprises from all regions of Ukraine& abroad

Buyers program

1st day 164

2nd day 156

3rd day 54

Total: 374

Registration of buyers by days (no. of people) Specialization of buyers (no. of people)

In 2014, 277

buyers

attended the

exhibition

14

147

86

116

25

15

230

116

146

37

5

3

6

2

0 50 100 150 200 250

Pharmacy retail

Professional cosmetics distribution and

retail

Cosmetic and perfumery wholesale

Cosmetic and perfumery retail

Store chains

SPA resorts

Large salon chains

Construction companies

Medical centers

2015

2014

Participants’ feedback

96% of companies are fully satisfied with their participation in InterCHARM-

Ukraine 2015 exhibition

Goals of participation

90%

83%

62%

32%

69%

54%

59%

23%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Search for

potential

customers

Icrease the

company

recognition

Meeting with

the regular

customers

Identify

customers'

preferences

Sale of goods

and services

Market analysis Presentation of

a new product

Image, PR

Participants’ feedback

74% of exhibitors will recommend other companies to participate in

InterCHARM-Ukraine

Participation outcome

13%

28%

62%

74%

45%

1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Concluded

contracts

Achieved

argeements

Presented new

products

Found new

customers

Received

information about

the market

conditions

No positive results

Participants’ feedback

94% of exhibitors consider InterCHARM-Ukraine

to be an important event in their business development

Evaluation of visitors’ quantity Evaluation of visitors’ quality

23%

54%

21%

1%

Excellent

Good

Satisfactory

Unsatisfactory

13%

56%

28%

3%

Excellent

Good

Satisfactory

Unsatisfactory

98% of companies plan to participate in InterCHARM-Ukraine in 2016

Participants’ testimonials

It is our first participation at InterCHARM Ukraine, but it is not

the first time we are participating at an international

exhibition. For sure I can say that InterCHARM Ukraine 2015

is one of the best exhibitions. The success of the

InterCHARM Ukraine exhibition challenges the common

opinion that modern exhibitions no longer represent an

effective marketing tool. The amount of visits we had at our

booth exceeded our expectations. We are happy that

we participated because we achieved an actual result –

we found a Ukrainian partner.” Vitali Kalyuk

Melissa Organic, Brand Manager, Lithuania

«This year we are really satisfied with the exhibition, as

in the previous year unfortunately we did not

participate. Obviously the market “awoke” a little:

more people and enthusiasm appeared. We have

received a sufficient number of good reviews, met a

lot of interesting people, in consequence of which we

managed to get useful contacts, acquaintances,

potential purchasers. Generally we are satisfied with

the result of the event». Ecolife

Visitors

99,7 % of visitors plan to attend the exhibition next year

Visitors’ profile Visitors’ occupation

6%

12%

5%

17%

16%

17%

6%

4% 7%

2% 8%

Business owner

CEO

Manager

Cosmetologist

Hairdresser

Manicure specialist

Doctor

Massage specialist

Visage specialist

Lashmaker

Other

63% 5%

4% 1%

1%

2%

2% 5%

1%

1% 13%

Beauty salon

Clinic

SPA, fitness center

Production and distribution of

products for beauty salons

Production of perfumery

Official perfumery distributor

Wholesale

Retail trade

Pharmacy retail

Raw materials and packaging

Other

Visitors

Azerbaijan Great Britain Belarus Hungary

Georgia

Germany

Greece Iceland Italy

Estonia

Israel

Moldova Monaco

Kazakhstan Canada Cyprus

Poland UAE

Korea

Czech Republic

Costa-Rica

USA France

Norway The Netherlands Lithuania

Uzbekistan Russia Turkey

The exhibition InterCHARM-Ukraine was attended by professionals from all regions of

Ukraine and 30 countries of the world

47%

12%

36%

5% Kyiv

Kyiv region

Regions of

Ukraine

Other countries

Geography of visitors

Visitors

90% of visitors plan to purchase from the

companies they achieved agreements with

after the exhibition

99% are fully satisfied with their attending

of InterCHARM-Ukraine 2015

32%

20%

52%

7%

39%

1%

0%

10%

20%

30%

40%

50%

60%

Made bulk

procurement

Found new suppliers Discovered new

products

Met the existing

partners

Took part in

educational

activities

No results