numbernumber 1 1 top cosmetic accessory total brand in...
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NumberNumberNumberNumber 1 1 1 1
Top Cosmetic Accessory Total BrandTop Cosmetic Accessory Total BrandTop Cosmetic Accessory Total BrandTop Cosmetic Accessory Total Brand
In KoreaIn KoreaIn KoreaIn Korea
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1. Company Introduction & History1. Company Introduction & History1. Company Introduction & History1. Company Introduction & History
1) Introduction
Company Name : Eye-On co.
LocationLocation
Address: 563, Dogok-Ri, Wabu-Eup, Namyangju-Si, Kyungki-Do
TEL: 82-31-521-9973~5
FAX: 82-31-521-9971
E-mail: [email protected]
Home page: www.dark21.co.kr
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2) History1997 Darkness trademark rights and Eyelashes release(X-type, general)
1998 Korea first Two pair eyelashes release
2002 Korea first K-ma(trademark) series release
2003 The most famous company for cosmetics selection on daily
magazine
2006 Company name change Eye-On for total cosmetics accessory tools
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2006 Company name change Eye-On for total cosmetics accessory tools
2008 Selected for Excellent Company for customer satisfaction of National
Foundation 60 years
2009 Selection for premium brand for cosmetic accessory tools selected by
women customer
2010 Selected for excellent company pro-sumer by the economic magazine
2011 Current treat item : 1,500 type
2. Current Status 2. Current Status 2. Current Status 2. Current Status
1) Provide 1,500 item to 30 agency in Korea and abroad
2) High awareness and popular for the DARKNESS brand for the eyelashes and double eyelid glue in Korea cosmetics shop
3) The first cosmetics accessory tools company in Korea as well as the first company for the eylashes
4) The 90% of the cosmetics road shop in Korea treat our products (company estimation).
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3. Current Status by Products3. Current Status by Products3. Current Status by Products3. Current Status by Products
1) Eyelashes
- Representative brand for DARKNESS eyelash
- Placed over 90% in Road Shop
- 1st brand awareness for customer (refer to all the portal site)- 1st brand awareness for customer (refer to all the portal site)
- 1st sales volume of eyelashes
- Possess the Largest items(70 item)
- Customer Safety is Priority Number 1.(US FDA Test, Insurance for customer)
- Possess 29 patents for new device, design, trademark etc
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2)Double eyelid Glue
- Young Age Target Product(substitution of Tape inconvenience)
- Double eyelid Glue 1st Selling volume(50,000EA/month)
- Placed over 90% in Road Shop
- Customer Safety is Priority Number 1.(US FDA Test, Insurance for customer)
- Established the mass production capability(200,000EA/month)
- Have the trademark rights to prevent imitation
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3) Cosmetics accessory tools
- The variety of 1,500 item
- Placed over 80% in Road Shop due to the high quality and awareness
- The best Quality and the attractive price for the customer satisfactionsatisfaction
- The highest flexibility for the season product according to market situation(for example Nail, Jewelry Stone, Nail Sticker)
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4. 4. 4. 4. Year 2010 Sale Results (factory price, Korean won)
Year2010
Sale
First Half2,500 Million
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Total
5,500Million
Second Half3,000 Million
5. 5. 5. 5. Year 2011 Sale Target & Strategy
Year 2011Sale Target
10,000Million
Develop the abroad market
Expand OEM market of the domain Brand Shop
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Expand OEM market of the domain Brand Shop
Expand On Line Market(G-market, Auction )
Develop the Drug Store
Activate the Fancy
Activate Home Shopping
6666----1. Miscellaneous 1. Miscellaneous 1. Miscellaneous 1. Miscellaneous
Herald Economy NewspaperHerald Economy NewspaperHerald Economy NewspaperHerald Economy Newspaper
Magazine for housewivesMagazine for housewivesMagazine for housewivesMagazine for housewives
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6666----2. Miscellaneous2. Miscellaneous2. Miscellaneous2. Miscellaneous
BusanBusanBusanBusan Daily Daily Daily Daily NewspaperNewspaperNewspaperNewspaper
Thank you.Thank you.Thank you.Thank you.
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