nuran acur june 1999 prophesy process oriented performance headed strategy nuran acur, bsc. msc....

Nuran Acur Nuran Acur June 1999 June 1999

PROPHESYPROPHESY

PRPROCESS OCESS OORIENTED RIENTED PPERFORMANCE ERFORMANCE HEHEADED ADED SSTRATEGTRATEGYY

Nuran Acur, BSc. MSc.Nuran Acur, BSc. MSc.

Supervisor: Dr. Umit S. BititciSupervisor: Dr. Umit S. Bititci

16 June 199916 June 1999


• Research Objectives Research Objectives • StrategyStrategy• Strategy LevelsStrategy Levels• Research Method & ScheduleResearch Method & Schedule• PROPHESY ProcessPROPHESY Process• PROPHESY BenefitsPROPHESY Benefits• Next Phase :1999-2001Next Phase :1999-2001

PROPHESYPROPHESY PRPROCESS OCESS OORIENTED RIENTED PPERFORMANCE ERFORMANCE HEHEADED ADED SSTRATEGTRATEGYY


RESEARCH OBJECTIVESRESEARCH OBJECTIVES

• In the context of Manufacturing Strategy how is a In the context of Manufacturing Strategy how is a Business Process approach different from the Business Process approach different from the traditional? traditional?

• What are the benefits and limitations of a Business What are the benefits and limitations of a Business Process based approach compared to the traditional?Process based approach compared to the traditional?

The Objective of the Ph.D. is to answer the following two questions:


Be sure to keep Be sure to keep improvements efforts improvements efforts focused on the roadfocused on the roadNOT OUT HERE !NOT OUT HERE !

Use Approach to remove Use Approach to remove the obstacles, big boulders,the obstacles, big boulders, one at a timeone at a time

Your Starting PointYour Starting Point(Present Situation)(Present Situation)

Your Desired DestinationYour Desired Destination(Objectives)(Objectives)

The strategic plan is The strategic plan is the “road” to the the “road” to the desired future state desired future state of the of the organisationorganisation

STRATEGYSTRATEGY

TRADITIONAL LEVELS OF STRATEGYTRADITIONAL LEVELS OF STRATEGY

Corporate StrategyCorporate Strategy

Business StrategyBusiness Strategy

Functional StrategyFunctional Strategy

ManufacturingManufacturingStrategyStrategy

MarketingMarketingStrategyStrategy

…………..


TRADITIONAL LEVELS OF STRATEGYTRADITIONAL LEVELS OF STRATEGY

Business Objectives

Business Unit Strategy

Business Processes Strategy

BUSINESS PROCESS BASED APPROACH BUSINESS PROCESS BASED APPROACH TO STRATEGY DEVELOPMENTTO STRATEGY DEVELOPMENT

Corporate StrategyCorporate Strategy

Business StrategyBusiness Strategy

Functional StrategyFunctional Strategy

ManufacturingManufacturingStrategyStrategy

MarketingMarketingStrategyStrategy

…………..

Operate Processes Strategy

Support Processes Strategy

Generate DemandDevelop Product

Support ProductFulfil Order

Technology ManagementFinancial Management

HRMInformation Management

Su

pplie

rsS

upp

liers

Cus

tom

ers

Cus

tom

ers



OBJECTIVEOBJECTIVE

MISSIONMISSION SCENERIOSCENERIO PLANNINGPLANNING

STRATEGYSTRATEGYFORMULATIONFORMULATION

STRATEGYSTRATEGYIMPLEMENTATIONIMPLEMENTATION

STRATEGYSTRATEGY REVISIONREVISION

CORECORECOMPETIENCIESCOMPETIENCIES

STRATEGICSTRATEGICCAPABILITIESCAPABILITIES

PERFORMANCEPERFORMANCE

INDICATORSINDICATORS

TRANSFERTRANSFER ACTIONSACTIONS

PROPHESYPROPHESY


PROPHESYPROPHESY

TECHNOLOGYTECHNOLOGY

GOVERNMENTGOVERNMENTSOCIETYSOCIETY

SUPPLIERSSUPPLIERS

ECONOMYECONOMYCOMPETITORSCOMPETITORS

BUSINESSBUSINESS

BUSINESSBUSINESSUNITUNIT

COMPANYCOMPANY

BUSINESSBUSINESSPROCESSESPROCESSES


CoreCore CompetenciesCompetencies

Monitoring &Monitoring &ControllingControlling

Corporate MissionCorporate Mission

StrategyStrategyFormulationFormulation

Strategy Strategy ImplementationImplementation

StrategyStrategyRevisionRevision

PerformancePerformance

ObjectivesObjectives

ScenarioScenario PlanningPlanning

StrategicStrategicCapabilitiesCapabilities

PROPHESY PROCESSPROPHESY PROCESS


Define Define Profit LossProfit Loss

AccountAccount

Define Define Business Business

UnitsUnits

DefineDefine Company Company

ProfileProfile

Business Business UnitUnit

AnalysisAnalysis

DefineDefine Current StrategyCurrent Strategy

Define BusinessDefine BusinessObjectivesObjectives

PROPHESY PROPHESY

STRATEGY FORMULATIONSTRATEGY FORMULATION


Deploy Deploy BusinessBusiness Objective to BUObjective to BU

EstablishEstablish Business Unit StrategyBusiness Unit Strategy

Develop Operation Develop Operation Process ObjectivesProcess Objectives

& Action& Action

Develop SupportDevelop SupportProcess ObjectivesProcess Objectives

& Action& Action

Compile Process StrategiesCompile Process Strategiesto Business Strategyto Business Strategy

Review StrategyReview Strategy

PROPHESYPROPHESY

STRATEGY IMPLEMENTATIONSTRATEGY IMPLEMENTATION


AdoptAdoptStrategy &Strategy &

Locate EnablersLocate Enablers

Review Review ObjectivesObjectives

ReviewReview MissionMission

AdoptAdoptStrategyStrategy

PROPHESYPROPHESY

STRATEGY REVIEWSTRATEGY REVIEW


• Aids the rapid development of Aids the rapid development of real-world, sensitivereal-world, sensitive and and uniqueunique Process Based Strategies Process Based Strategies

• Drives Drives change change activities in the light of external eventsactivities in the light of external events• Helps create:Helps create:

– A set of A set of improvement objectivesimprovement objectives

– A coherent A coherent actionaction plan plan toto address improvementsaddress improvements

• Generates scenarios to provide Generates scenarios to provide strategy optionsstrategy options• Minimises the Minimises the timetime from analysis to implementation from analysis to implementation• ImprovesImproves cross functional interaction cross functional interaction and aids group and aids group

decision makingdecision making

PROPHESY- BENEFITSPROPHESY- BENEFITS


NEXT PHASE : 1999-2001NEXT PHASE : 1999-200120012001

1. Literature 1. Literature ReviewReview

2. Develop 2. Develop PROPHESYPROPHESY

3. Test the 3. Test the application of application of the modelthe model

4. Analyse and 4. Analyse and reflect on reflect on resultsresults

5. Discuss and 5. Discuss and concludeconclude

19971997 200020001999199919981998June

WORKBOOKWORKBOOK

PAPERSPAPERS

CASE STUDYCASE STUDYIN DAKSIN DAKS

PROPHESYPROPHESY

nuran acur june 1999 prophesy process oriented performance headed strategy nuran acur, bsc. msc....

Documents