nursing times awards 2013 media pack
DESCRIPTION
Nursing Times Awards 2013 Media PackTRANSCRIPT
Media pack
Grosvenor House Hotel, London Wednesday 30 October
Follow us on Twitter @NT_Awards
“I would like to see more recognition of the outstanding work nurses do”Robert Francis QC, Chairman of the Mid Staffordshire NHS Foundation Trust Public Inquiry
The most prestigious awards in the nursing profession... The Nursing Times Awards recognises nurses or teams raising the standard of nursing practice and healthcare in the Uk, and are THe national platform for the much needed reward of nursing excellence and ‘recognition of the outstanding work nurses do’ requested by Robert Francis Qc.
Why are the Nursing Times Awards important?With all the publicity surrounding the standard of nursing and healthcare, following publication of the Francis report, there has never been a better time to demonstrate your support for the hard work nurses do by sponsoring the Nursing Times awards.
These awards offer you an opportunity to gain recognition for innovation and hard work that improves patient care, and be seen to share, reward and spread best practice across the entire health service.
Who is celebrated?Nurses are best placed to lead many of the changes called for in the Francis report. Open to qualified nurses, midwives and health visitors who are registered to practise in the Uk, the awards celebrate the best nursing professionals.
demonstrating dedication and efforts that underpin excellent nursing, the recognition your organisation will gain from sponsorship of an awards category from an audience of healthcare leaders tasked with driving efficiencies is immeasurable.
Previous Judges include*: l Gail Adams, Head of Nursing, Unison l Cynthia Davis, deputy director of Nursing, croydon Health Services NHS Trust l Lesley Doherty, chief executive Officer, Bolton NHS Foundation Trust l Jacqui Graves, Head of Health and Social care, Macmillan cancer Support l Jenny Kay, director of Nursing, dartford and Gravesham NHS Trust l Jill Maben, director, National Nursing Research Unit, Florence Nightingale School of Nursing
and Midwiferyl Elizabeth Robb, chief executive, Florence Nightingale Foundation l Julie Storr, Vice president, infection prevention Society l Ben Thomas, director of Mental Health & Learning disability, Nursing professional Leadership
Team, department of Healthl Debbie Yarde, chair, association of continence advisors*Judges may be subject to change
For further information please contact James priest T 020 3033 2923 e [email protected] Follow us on Twitter @NT_Awards
Awards categories l cancer Nursing
l cardiovascular Service
l care of Older people
l chief Nursing Officer’s Lifetime achievement award
l child and adolescent Service
l continence promotion and care
l emergency and critical care
l enhancing patient dignity
l excellence in Supporting Staff Health and Wellbeing
l infection prevention and control
l Learning disabilities Nursing
l Nursing in Mental Health
l Nursing in the community
l Nurse of the Year
l Nursing Leader of the Year
l patient Safety improvement
l Respiratory Nursing
l Rising Star
l Team of the Year
“Winning an award like this has given us credibility and added fuel to our passion towards improving the continence care that we provide to patients, but also in reassuring our hospital staff that there is the support and guidance available to call on, which is pertinent in light of the recent Francis Report. We would highly recommend any healthcare professional to enter awards like this in order to showcase their good work; it’s a great feeling knowing that your work is appreciated.”Fran Harries, Urology Specialist Continence Nurse, University Hospitals Birmingham
Winner of Nursing Times Continence Promotion and Care, Nursing Times Awards 2012
For further information please contact James priest T 020 3033 2923 e [email protected] Follow us on Twitter @NT_Awards
Why sponsor a category? Increase your market reachWith eight months of promotion from april to November, your the awards marketing campaign will be seen more than 2.6 million times, significantly raising your profile in the industry.
Raise your brand profileLong-term affiliation with the Nursing Times awards promotes strong brand recognition. Your involvement, including presentation of a key award and the hosting of a central table, ensures leading figures in the nursing industry to recognise the significance of your company.
Launch new productsThe exclusive surroundings of the awards venue – the Grosvenor House Hotel, and an invited audience of buyers and influencers from the nursing industry, produce the ideal occasion to promote your latest product or service innovation.
Establish thought leadership in improvements to nursing standardsSponsoring the Nursing Times awards will position your organisation at the forefront of raising the standard of nursing and healthcare in the Uk. With an extensive multi-channel marketing campaign demonstrating your support, your organisation will be established as a reputable leader of your chosen category.
Business developmentWith over 900 individuals from nursing and healthcare in the room, this premiere event provides a unique opportunity to network with the industry’s most influential figures. Use it as a chance to thank your existing clients, make new contacts and encourage new business.
Sources 1. These figures are based on NT awards 2012 Marketing campaign Reach Figures and may be subject to change 2.Nursing Times Magazine circulation aBc (Jan - dec 2011) 3. Google analytics (May - Nov 12) 4. ad Tech (May - Nov 2012) 5. cheetahmail (May – Nov 2012) 6. No. Tweets x No. Followers (Nov 2011 - Jul 2013 7. No. direct Mail Recipients 8. Footfall at HSJ awards 2012 ) 9. Total Opportunites to See campaign
Nursing Times awards Marketing campaign Reach1
apr-13 May-13 Jun-13 Jul-13 aug-13 Sep-13 Oct-13 Total OTS7
Nursing Times Magazine2
12,601 25,202 25,202 25,202 25,202 25,202 12,601 151,212
nursingtimes.net 200,000 200,000 200,000 200,000 200,000 200,000 200,000 1,400,000
ntawards.co.uk3 221 1,555 4,532 4,596 8,308 2,076 6,317 27,605
NT newsletters 49,060 49,060 49,060 49,060 49,060 49,060 49,060 343,420
e-shots5 23,433 28,170 149,098 90,921 59,980 0 14,081 365,683
Twitter6 2,950 3,550 6,490 6,490 84,320 7,000 237,372 348,172
direct mail7 2,620 0 0 0 0 132 0 2,752
Networking8 0 0 0 0 0 0 930 930
Total 290,885 307,537 434,382 376,269 426,870 283,470 520,361 2,639,774
For further information please contact James priest T 020 3033 2923 e [email protected] Follow us on Twitter @NT_Awards
Awards demographics Job title
Organisation type
n NHS Foundation Trust 46%
n NHS Trust 27%
n private Sector 13%
n Services 10%
n academic 4%
n chair/ceO/cOO/director 35%
n Nurse/ Matron 25%
n Head/ Manager 21%
n Other 9%
n consultant 4%
n Lead 3%
n Officer 2%
n Lecturer 1%
For further information please contact James priest T 020 3033 2923 e [email protected] Follow us on Twitter @NT_Awards
Category sponsorship packages Sponsorship of the Nursing Times awards provides sponsors with a unique opportunity to engage their target audience pre-, during and post-event. awards sponsorship delivers maximum return on investment through a high-impact 8-month marketing campaign that encompasses the full communication mix.
Category sponsorship from £20,000 Market Value £78,430 Saving £58,430
This is also the opportunity to sponsor the VIP drinks reception and/or entertainment £Prices on request
Sponsorship package includes: Communication mix Timing Market value
Nursing Times logo to use on your own company’s marketing and pR coverage
all pre-event pR coverage
Your logo on online entry forms/invitations all pre-event pR coverage
Hyperlink from www.ntawards.co.uk to own website Online pre-event pR coverage
6 x full page awards adverts with company logo print pre-event £17,358
dpS in Nursing Times carrying your logo print pre-event £5,000
Online ads on www.nursingtimes.net, monthly newsletters with clickthrough to awards homepage
Online pre-event £21,000
100-word profile and logo on your own dedicated page of the awards website
Online pre-event onwards pR coverage
Your logo on targeted e-shots driving entries and table sales
Online pre-event £20,000
Your logo on shortlist announcement print pre-event pR coverage
access to attendee guest list two weeks prior to event Networking pre-event £5,000
Your logo on Vip and standard awards invitations print pre-event pR coverage
20% discounts on display advertising in Nursing Times during the period of the contract
print period of contract a saving of £579 per full page
10% discount on advertising on www.nursingtimes.net Online period of contract a saving of £1,600 per banner across an 8-month period
Logo on sponsored loop projected onto stage backdrop throughout awards dinner
event event pR coverage
Your logo at the sponsored Vip reception event event pR coverage
exclusive access to the sponsored Vip drinks reception Networking event pR coverage
Your logo on seating plans and event signage print event pR coverage
presentation of award to winner of sponsored category on stage
Networking event pR coverage
1 x premium table for 10 at the awards event event £3,000
Full-page advert within winners’ supplement print event £2,893
photograph of award presentation print event pR coverage
Opportunity to write to the winner of your category and congratulate on award
print post-event pR coverage
Your logo to feature on email announcing winners email post-event £2,000
photograph of your representative presenting the award emailed post event
print post-event pR coverage
Total market value £78,430
For further information please contact James priest T 020 3033 2923 e [email protected] Follow us on Twitter @NT_Awards
Previous attendees include: 5 Boroughs partnership NHS Foundation TrustAabertawe Bro Morgannwg University Health Boardadvanced Health and care alder Hey children’s NHS Foundation Trustatos HealthcareBBarnet, enfield and Haringey Mental Health NHS TrustBarts Health NHS Trust Becton dickinsonBerkshire Healthcare NHS Foundation TrustBirmingham and Solihull Mental Health NHS Foundation Trust Birmingham children’s Hospital NHS Foundation TrustBirmingham Women’s NHS Foundation TrustBlackpool Teaching Hospitals NHS Foundation Trust Bradford Teaching Hospitals NHS Foundation Trust Bridgewater community Healthcare NHS TrustBrightness ManagementRoyal United Hospital Bath NHS TrustBupa care ServicesCcalderstones partnership NHS Foundation Trustcambridge University Hospitals NHS Foundation Trustcentral Manchester University Hospitals NHS Foundation Trust chelsea and Westminster Hospital NHS Foundation Trust circleBath Hospitalcity Health care partnership ciccommunity Health Services - The Rotherham NHS Foundation TrustDderbyshire directors of Nursing derbyshire Healthcare NHS Foundation TrustEeast London NHS Foundation Trustenergise for excellence
FFour Seasons Health careFrimley park Hospital NHS Foundation TrustGGeorge eliot Hospital NHS TrustHHcL NursingHeart of england NHS Foundation Trust Hertfordshire partnership NHS Foundation TrustHounslow & Richmond community Healthcare NHS TrustHumber primary care Trust cluster and The University of HuddersfieldHywel dda Local Health Board Iisle of Wight clinical commissioning GroupKkent community Health NHS Trust kings Health partnersLLancashire care NHS Foundation Trust Leeds community Healthcare NHS Trust Liverpool community Health NHS TrustLiverpool Heart and chest Hospital NHS Foundation TrustLiverpool Womens NHS Foundation TrustLondon South Bank University
For further information please contact James priest T 020 3033 2923 e [email protected] Follow us on Twitter @NT_Awards
Previous attendees include: MMarches careMedway NHS Foundation TrustMid essex Hospitals Services NHS TrustMilton keynes Hospital NHS Foundation Trust NNHS cornwall and isles of ScillyNHS employersNHS FifeNHS GrampianNHS kidney careNHS Midlands and eastNorfolk & Norwich University Hospitals NHS FTNorth devon HospiceNorth Tees and Hartlepool NHS Foundation Trust North West and North Wales paediatric Transport ServiceNorthumberland Tyne and Wear NHS Foundation TrustNorthumbria Healthcare NHS Foundation TrustNottingham citycare partnershipNottingham University Hospitals NHS TrustNottinghamshire Healthcare NHS TrustNurse FirstOOlympus care ServicesOxleas NHS Foundation TrustPpalmer demolition phoenix Healthcare and Recruitmentportsmouth Hospitals NHS TrustRRoyal Brompton and Harefield NHS Foundation TrustRoyal college of NursingRoyal Liverpool & Broadgreen University Hospitals NHS TrustRoyal United Hospital Bath NHS TrustSSalford’s Joint Learning disability ServiceSandwell and West Birmingham Hospitals NHS Trust Sheffield Teaching Foundation Hospitals NHS FTShooting Star cHaSeSJB Services UkSouth Tees Hospitals NHS FoundationTrust South West Yorkshire partnership NHS
Foundation TrustSt andrew’s HealthcareStockport NHS Foundation Trust TThe association of Respiratory Nurse SpecialistsThe christie NHS Foundation Trust The Maudsley charityThe Newcastle Hospitals NHS Foundation Trust The NHS commissioning Board The Royal Marsden NHS Foundation TrustThe Royal Orthopaedic HospitalThe Royal Wolverhampton Hospitals NHS Trust The South eastern Health and Social care TrustThe University of NottinghamThe Walton centre NHS Foundation Trust The Yorkshire ambulance Service NHS Trust Three Boroughs primary Health care Team UUnisonUniversity Hospital crosshouseUniversity Hospital of South Manchester NHS Foundation Trust University Hospitals Birmingham NHS Foundation Trust University Hospitals coventry and Warwickshire NHS Trust University of Stirling, dementia Services development centreUniversity Southampton Hospitals NHS Foundation TrustWWalsall Healthcare NHS TrustWirral community NHS TrustWound action Group isle of ManWrightington, Wigan and Leigh NHS Foundation Trust YYork Teaching Hospital NHS Foundation TrustYour World Recruitment
For further information please contact James priest T 020 3033 2923 e [email protected] Follow us on Twitter @NT_Awards
On the night
David Foster DH @ntawards: What a fabulously inspirational set of award winners and nominees. It’s great how nurses can make such a difference
JaneMCummings @ #NTawards: what a brilliant night and thanks to all the tweets we are trending!
JaneMCummings : Prof June Andrews wins our CNO lifetime achievement award &thoroughly deserves it #ntawards “be together, read and learn as much as you can”
Unisonnurses: Well done @ #NTAwards & staff an amazing night celebrating all that’s G8 about nursing
VivJBennett @nursingtimesed: #ntawards Fibal congratulations to award winners
VivJBennett: #ntawards lifetime award winner nurses are fabulous - nurses doing so many amazing things!
For further information please contact James priest T 020 3033 2923 e [email protected] Follow us on Twitter @NT_Awards