nurturing your prospects, past & current customers

18
Why Your Nurture Database Should Have Categories Treat Everyone Differently

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Post on 21-Nov-2014

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It is important to your nurture everyone in your database, but should you send everyone the same message? Segmenting your list can help you create tailored messages.

TRANSCRIPT

  • 1. Why Your Nurture Database Should Have Categories
    Treat Everyone Differently

2. Is everyone in your nurture database in the same category?
3. All businesses have at least three categories:
4. Past Customers
5. Current Customers
6. Prospects
7. If you segment your database into these 3 categories
8. You can send different messages to each
9. Send past customers special coupons to get them to buy again
10. Or ask them for testimonials
11. Send current customers requests for referrals
12. Send prospects big coupons or discounts to get them to buy
13. This only works if you have your database separated into categories
14. If you database isnt separate dont worry!
15. What matters is that your nurture your prospects and customers consistently
16. Need help designing your Business Nurture Marketing program?
17. Go to playbigonlinemarketing.com/
Nurture-Marketing
to download your free 14 Ways to Use Nurture In Your Business Report
18. Playbig Online Marketing can create email marketing, direct mail marketing and gift marketing programs for any size business and [email protected]