nuts and bolts of social media and facebook
DESCRIPTION
William Crozer of Entrepreneur Advisors presented the "Nuts and Bolts of Social Media" to the Henderson Business Resource Center on November 5, 2009. This presentation focuses and social media marketing strategy, how social media can affect a business and how to create a Facebook fan page.TRANSCRIPT
Nuts and Bolts of Social Media:
Seriously, What Am I Supposed To Do?
Shotgun Approach
Build Your Brand
YellowPages
DirectMail
Networking
Events
Brochures
Etc…
Funnel Approach
YellowPages
DirectMail
Networking
Events
Brochures
Etc…
Yellow Pages
Direct Mail
Networking
Events
Brochures
Etc.
Funnel Approach
Yellow Pages
Direct Mail
Networking
Events
Brochures
Etc.
Marketing Velocity
V E
L O
C I
T Y
Marketing Velocity
Social Media
What is Social Media?
Social Media
Sharing informationthrough paper
Sharing informationthrough a computer
Building relationships &selling through events
Building relationshipsthrough a computerMarketing and Sales is now done more efficiently online.
The Big 6
Cocktail Parties Lunch Appointments Trade Shows
Publishing Magazines Producing Television Seminars
blogging
How You Can Use It
LISTEN for buyer keywords, customer compliments or complaints
PROMOTE your product, events, promotions, coupons, experiences
MULTIPLY your sales force through employees or customers
REACH millions of people looking for your product
How You Can Use It
REWARD your fans through promotions and content
PUSH new events or promotions to your best customers
MULTIPLY your marketing by using your fans as tentacles
CONNECT to business owners, executives and professionals
CREATE strategic partnerships that can send you more business
LEAD by providing solutions to online associations and groups
How You Can Use It
How You Can Use It
SHARE your thoughts and vision about your industry, products or services
GIVE free information about how you help clients or customers
CREATE content that can help others in their business or life
blogging
How You Can Use It
SHARE your personality and passion
BUILD relationships through face to face interaction
ENGAGE by being approachable and authentic
How You Can Use It
TEACH how your product or service can bring a client value
LEAD with new thoughts and vision
EDUCATE on the processes and systems that make you unique
What It Won’t Do for You
What It Won’t Do for You
Eliminate a sound integrated marketing strategy. - Long term growth requires a comprehensive marketing strategy that integrates multiple media channels
What It Won’t Do for You
Provide an instant result to the bottom line or a ruined reputation.- Brand equity is developed over a long period of time.
What It Won’t Do for You
Thrive without top executive buy-in.- Comprehensive internal communication policies and concrete implementation procedures eliminate fear among decision makers and naysayers
What It Won’t Do for You
Be done by your 12 year old on MySpace. - Working without an experienced professional will waste time, money and create unnecessary risk for your brand equity.
What It Won’t Do for You
Generate meaningful, measurable results rapidly.- Expressive metrics such as sentiment and engagement aren’t apparent for several quarters.
What It Won’t Do for You
Be regarded as a quick-fix project.- Successfully utilizing a long-term commitment to authenticity, experimentation and change that requires time to bear fruit.
What It Won’t Do for You
Be done in-house by the vast majority of companies.- Leveraging the proficiency of a company dedicated to social media reduces the learning curve, relationship building time and expedites results.
What It Won’t Do for You
Be done without a credible budget.- Hard cash costs may be extremely low, but other necessary components such as time, accountability and hardware need to be considered.
What It Won’t Do for You
Assure increased profits or clout.- Without compelling content, traffic will never come.
Facebook, LinkedIn
and Twitter for
Business
Do Your Homework
Be consistent across channels Identify Key Words Prepare descriptions about your business
Short - About 20 words or 150 characters Medium -
Logo or headshot Jpeg and square
Other pictures of you and your business Contacts to upload
Facebook 101
Step 1 - Create a Personal Page Step 2 - Build a Fan Page Step 3 - Optimize Fan Page with
Content Step 4 - Attract Fans Step 5 - Cultivate Community
Facebook 101
A social networking site that connects people to each other
Ideal for B2C Develop “Fans” around your brand Attract “Fans” by adding selfless
value and exclusive access
Step 1 - Create a Personal Page
Step 2 - Build a Fan Page
Step 3 - Optimize Fan Page
Step 3 - Optimize Fan Page
Step 3 - Optimize Fan Page
Step 3 - Optimize Fan Page
Step 3 - Optimize Fan Page
Step 3 - Optimize Fan Page
Step 3 - Optimize Fan Page
Step 4 - Attract Fans
The “100 Fan” bonus
Step 4 - Attract Fans
Send invitations using contacts in your personal page
Email link to a database In store signage Cross promote on other social media
channels Activate employees Reward people that become fans
Step 5 - Cultivate Community
Post regularly Encourage fans to post their own
content Provide access behind the scenes Be selfless Use video and pictures on a regular
basis Do not assert control over your
brand
