Smart. Simple. Effective.

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NUVIAD in a nutshell

• NUVIAD is a technology platform for algorithmic RTB media trading

• RTB (Real time bidding) is a programmatic media trading technology that lets publishers offer their ad space in public marketplaces (exchanges) and lets buyers bid for these ads in real time

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Products and Services

• NUVIAD HyperDSP• The smartest mobile media trading platform around utilizing

algorithmic and real time analysis• NUVIAD Express

• Location aware, goal oriented and data driven advertising for local and regional businesses

• NUVIAD Sentinel• Real-time RTB Anti Fraud service utilizing behavioral and

GIS user analysis

RTB Anti-fraud

Practical Big-Data applications or things we could not do without Big Data

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How big of a problem is it?

Recent survey by eMarketer in the US and UK listed RTB and Programmatic fraud as the #1 obstacle to adoption of programmatic technologies

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Bot Traffic is a very real problem

• AdWeek reported that $6.3 billion out of $43.8 billion next year, will be based on fraudulent activity.

• Another study: The average bot level for programmatic ad buys that number rose to 17%

• Bots account for 11% of display ad views and 23% of video ads

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RTB Fraud is a challenge•We are processing 500k ad transactions every second•Analyzing the performance of 2.3 billion user profiles across 300k mobile applications•Profiling the world - split into 100x100 squares

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Using the right tools• There is no one-solution-fit-them-all. You

have to find the right tool for your needs.• So, what do we use?

• RedShift as a main data warehousing solution and non real time analysis

• memSQL for real time analysis• AeroSpike for user and location profiles• MongoDB for app profiling

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Profiling everything

MainLanguage

Purchasehabits

Children

Children

In-MarketHome/

Career/Car/Etc.

Storevisits

entertainmentpreferences

Dailyroutine

Dailyroutine

NewParent

Worklocation

Dininghabits

Age Education HHIncome

Gender

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There is also “Soft Fraud”

• We define “Soft Fraud” as data discrepancy within the RTB request.

• RTB requests pass through few system along the way. Each system may add, remove or replace data from the RTB request creating discrepancies in the request itself, such as:

• Location mismatches• OS mismatches• Source masking

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GeoTrapping

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Bot and fraud detection

Detects the following fraud methods:ü Fraudulent users and bots generating ad calls

for mobile web and mobile appsü Device spoofing (devices impersonating other

devices)ü Location Spoofingü App / Site impersonationü Fraudulent user behaviorü Transaction compliance analysis ü Transaction generated security breach's

Smart. Secure. Effective. Thankyou,RafiTon,CEO