brand identi ty manualJanuary 2014

brand identi ty manual

MESSAGE FROM THE PRESIDENT

Yours Truly,

Raul S. MartinezPresident and CEO

Dear Members of the Nuvoland Family: From our simple and exciting beginnings as a boutique real estate company, we have achieved success in carving out a niche for Nuvoland in the property industry. Testament to this is the successful completion of our first projects, along with the continuing addition to our product portfolio. We have also seen how our organization has kept growing bigger and better. These milestones signal not only that we’ve grown, but also that we’re ready to achieve even greater things. This has brought us to take corporate brand building as a formal, major business strategy. Corporate brand building translates to developing and nurturing an even stronger reputation for Nuvoland among our key stakeholders, premised on the belief that a favorable corporate reputation is a long-term valuable asset to the company. Simply put, Nuvoland’s positive brand reputation becomes a compelling reason for our stakeholders to believe in our brand, ultimately preferring our products and services over others. Our logo and tagline holds utmost importance as it is our company’s visual representation and brand essence. It stands for who we are, what we do, and what we promise to deliver to our stakeholders. With that, this Brand Identity Manual is issued to serve as a guide in the proper use and application of the corporate logo over a wide range of materials and collaterals. Please familiarize yourself with this manual, and do your part to comply and follow with the rules set forth. Together, through our conscious individual efforts, we will be able to realize the end-objective of achieving a consistent look for our company brand and image. Thank you for your cooperation in this endeavor.

CONTENTS

Rationale

The Brand MarkIconTypeface of LogoTypeface of Tagline

Color SchemeFull Color Black and White

Logo Lock-UpsVertical Lock-Up (Primary)Horizontal Lock-UpCompact

1

2

8

12

16

24

30

36

GridInternal Relation Of ElementsExternal Relation Of Elements

TypographyTypeface For Print ApplicationsTypeface For Web Applications

Application Guidelines

Mood Board

8

1

The new logo represents Nuvoland’s keen foray into new and exciting business endeavors and milestones with a stronger brand identity and image. Nuvoland’s new logo combines the intricacy of the hexagon shape and the remarkable spirit of the gold color, to portray the company’s brand promise of innovation and excellence in real estate.

We employ the hexagon for its structural strength as a shape, and stylized it to signify the initials of the Nuvoland name. As a geometric shape found in nature, particularly in the formation of the honeycomb, hexagon symbolizes the sense of cooperation between Nuvoland’s officers and employees, and its business partners and stakeholders.

We are adopting the elegant color of gold, on the other hand, to symbolize Nuvoland’s commitment to the gold standard—that is, adherence to the highest quality in developing real estate products and offering nothing but finely-crafted lifespaces to our customers.

RATIONALE

2

THE BRAND MARK

3

4

8 units

3 units3 units

6 units

12 units

4 units 4 units

The Nuvoland Icon

icon proportion

8 units : 12 unitsor 2 units : 3 units

• young, angular, and edgy shape showing dynamism and modernity but combined with a classic gold color and a humanist typeface with classical sensibilities

• uses shadow in color and slopes of angles to direct the eye to a movement similar to the strokes of the letter N

5

39°39°

39°

39°

angles

all sloping lines implement a 39° angle

minimum size (when used solely)width : 0.332 inchesheight : 0.5 inches

6

Nuvoland Typeface

Topaz Background

Topaz Inline (with 0.25pt stroke)

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

7

Nuvoland Tagl ine Typeface

Optima Regular

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b c d e f g h i j k l m n o p q r s t u v w x y z

Creating Lifespaces.Shaping Lifestyles.

Fulfilling Lives.

8

Nuvoland Color SchemeFull color

05R42, G22, B15C57, M72, Y73, K70HEX 2A160F

06R54, G28, B15C51, M74, Y80, K73HEX 361C0F

07R114, G53, B23C34, M80, Y99, K42HEX 723517

01R186, G104, B38C20, M65, Y100, K0HEX BA6826

02R225, G151, B34C8, M43, Y100, K2HEX E19722

03R248, G184, B51C1, M30, Y90, K0HEX F8B833

04R254, G252, B236C0, M0, Y8, K0HEX FEFCEC

9

GRADIENT

COLOR 07

COLOR 01 COLOR 02

10

Nuvoland Color Scheme Black and White

01R0, G0, B0C0, M0, Y0,K100000000

02R64, G64, B65C0, M0, Y0, K90404041

03R109, G110, B112C0, M0, Y,0, K706D6E70

04R167, G169, B171C0, M0, Y0, K40A7A9AB

05R209, G210, B212C0, M0, Y0, K20D1D2D4

06 R255, G255, B255C0, M0, Y0, K0FFFFFF

11

COLOR 06 (30% OPACITY) COLOR 06 (100% OPACITY)

GRADIENT

12

LOGO LOCK UPS

13

vertical lock up

primary logo lock up

14

horizontal lock up

15

compact lock up

16

GRIDinternal relat ion of elements

17

12 units

12 units

18 units14 units

2 units

2 units

2 units4 units

4 units

3 units

7 units

14 units

8 units

Creating Lifespaces.Shaping Lifestyles.

Fulfilling Lives.

18

3 units

3 units

5 units

5 units

8 un

its8

units

3 un

its3

units

3 units

3 units

4 units

2 units2 units

6 units

6 units

60 units

60 units

3 units

3 units

Creating Lifespaces. Shaping Lifestyles. Fulfilling Lives.

19

3 units 3 units

3 units3 units

8 un

its

8 un

its3

units

3 un

its

3 units 3 units

3 units4 units

6 units 6 units

6 units5 units

23 units

15 units

Creating Lifespaces.Shaping Lifestyles.Fulfilling Lives.

20

GRIDexternal relat ion of elements

21

Creating Lifespaces.Shaping Lifestyles.

Fulfilling Lives.

22

Creating Lifespaces. Shaping Lifestyles. Fulfilling Lives.

23

Creating Lifespaces.Shaping Lifestyles.Fulfilling Lives.

24

TYPOGRAPHYprimary use

25

Alitatint, si cone proreprest fugitaeptam, idem estrum fugitat iustrumquae et venihicae pelenda esciis am volut molorem dolorem vent quisit, officit quiatum seque remquia dolentur adi velloreius auda ne conse nos a exerum et modipsam re, corem aut quatatectur?

Optima Regular

a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

26

TYPOGRAPHYprint materials

27

Alitatint, si cone proreprest fugitaeptam, idem estrum fugitat iustrumquae et venihicae pelenda esciis am volut molorem dolorem vent quisit, officit quiatum seque remquia dolentur adi velloreius auda ne conse nos a exerum et modipsam re, corem aut quatatectur?

Alitatint, si cone proreprest fugitaeptam, idem estrum fugitat iustrumquae et venihicae pelenda esciis am volut molorem dolorem vent quisit, officit quiatum seque remquia dolentur adi velloreius auda ne conse nos a exerum et modipsam re, corem aut quatatectur?

Palatino Linotype

a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

Corbel Regular

a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

28

TYPOGRAPHYelectronic materials

29

Alitatint, si cone proreprest fugitaeptam, idem estrum fugitat iustrumquae et venihicae pelenda esciis am volut molorem dolorem vent quisit, officit quiatum seque remquia dolentur adi velloreius auda ne conse nos a exerum et modipsam re, corem aut quatatectur?

Open Sans Regular

a b c d e f g h i j k l m n o p q r s t u v w x y z

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

30

31

APPLICATION GUIDELINES

32

Respect the specified proportions, spacing, and arrangement of elements of the logo whether internal or external.

• Do not rotate or flip the logo and/or its elements in any application

• Do not crop and/or change the arrangement of the logo’s elements

• Do not add effects to the logo

33

34

Respect the specified colors and color combinations for the logo. Consider the logo lock up to be used as well as the background it will be put on to provide the best legibility and readability for the Nuvoland logo.

• Gold logo with brown tagline should be used with light colored backgrounds

• Gold icon with cream tagline should be used with dark colored backgrounds that possess hues similar to the Nuvoland color scheme

• White logo should be used with dark colored backgrounds with hues that differ from the Nuvoland color scheme

35

36

MOOD BOARD

37

38

39

For all Nuvoland Philippines Inc. brandmark usage, artwork must be approved by the Corporate Affairs Division of Nuvoland Philippines Inc. before proceeding.

For inquiries, please contact the Corporate Affairs Division at465 8203 or at corporate.affairs@nuvoland.com

brand identi ty manualJanuary 2014