NUXE Media Kit - Beauty Bloggers Prepared for: Beauty BloggersBrand: NUXE (Parisian Beauty)Event Date: Friday, December 11th, 2015Event Location: The Gale Hotel, Miami Beach, FLEvent Coordinator: The Creative’s Loft

NUXE MEDIA KIT

STORY OF THE BRAND

ABOUT NUXE NUXE, the Parisian natural origin skincare brand. Each of NUXE's products appeals to the senses and showcases the miracles nature has to offer. The effectiveness and quality of NUXE natural origin skincare products are based on achieving a perfect balance and, above all, embodying its heritage values: Nature, Performance and Sensuality.

The story of NUXE is indivisible from Aliza Jabès, CEO & Founder of the NUXE Group.

Nuxe’s runaway success among all women starts with great products infused with the bounty of nature. But it’s also down to founder Aliza Jabès’s understanding of what they look for in their beauty regimen. Entrepreneur Aliza grew up in the City of Light, and her urban roots meant she knew how to tap into La Parisienne’s beauty desires – they mirrored her own: no endless skincare routine, just essential must-haves with a touch of glamour.

In the early 1990s, Aliza discovered Nuxe, a small, natural skincare laboratory based in Paris, and knew she’d hit on something big: a unique concept combining Nature & Luxury, fundamentals that have inspired and guided the brand’s philosophy through the years.

“The effortless natural beauty of Parisian women and a passion for

nature have forged my vision for Nuxe over the years. My

philosophy has always been to offer every woman an indulgent,

sensorial experience with products that are easy to use and combine

precious natural active ingredients with the latest technological

innovation.”

- Aliza Jabès

NUXE MEDIA KIT

NUXE BY NUMBERS NUXE, the leader in the major beauty segements in French pharmacies

ANTI-AGING* SKINCARE WITH NUXELLENCE® JEUNESSE, NIRVANESQUE®, MERVEILLANCE® EXPERT AND NUXURIANCE®

OILS** WITH HUILE PRODIGIEUSE®

FIRMING BODY SKINCARE*** WITH CRÈME FONDANTE RAFFERMISSANTE NUXE BODY

NUXE PHILOSOPHY

Since its creation, NUXE laboratory has focused on developing high quality skincare products based on the 5 pillars of the pharmaceutical approach & adapted for the cosmetics industry.

NATURE - The inexhaustible source of creativity and effectiveness. Nature is at the heart of the vision of cosmetics.

INNOVATION - NUXE has had its own integrated Research & Development laboratory since the beginning. 45 patents have already been filed and a number of others are being worked on.

EVALUATION - product is only launched once its safety and efficacy are proven by rigorous testing and objectives carried out under dermatological supervision.

ACCESSIBILITY - NUXE always aims to offer consumers high-performance products at a fair price.

SENSORY EXPERIENCE - NUXE places considerable importance on the sensory pleasure of different textures the subtlety of the fragrances and on captivating names in order to combine effectiveness with frequent use.

* Source : IMS Health - Facial anti-aging and anti-wrinkles market in pharmacy and parapharmacy in France – from 2012 to the end of August 2015 – YTD - in value. ** Source : IMS Health - Body moisturizing oils market in pharmacy and parapharmacy in France – YTD August 2015 – in value.*** Source : IMS Health - Market of body firming & anti-age cream for women in pharmacy and parapharmacy in France – YTD August 2015 – in value.

N˚1

NUXE MEDIA KIT

NUXE VALUES NUXE harnesses the powers of nature and distills the essence of effortless, chic Parisian beauty in highly effective, award-winning* cosmetics that make each and every woman feel prodigiously beautiful.

NATURE

An inexhaustible source of efficacy and creativity, nature lies at the heart of NUXE’s DNA: a selection of the most effective natural active ingredients and unprecedented utilization of the active plant ingredients: "Flowering sections" from Passionflower, "Seed" from the Blue Lotus, "Polyphenols" from Blue Everlasting.

PERFORMANCE

Having its own integrated R&D laboratory allows NUXE to create the most innovative plant-based formulas & rigorously test them under dermatological supervision. 45 patents (FR) currently pending for NUXE Laboratory’s exclusive discoveries. Results focused on finished products, using in vivo and in vitro biometrological evaluation.

SENSUALITY

Parisian women, like women everywhere, love Nuxe products most of all because they are a joy to use.

Delightful fragrances, delectable textures and a sensorial experience are what makes NUXE products so unique.

NUXE MEDIA KIT

NUXE BESTSELLERS Many NUXE products have quickly become cult beauty hits. Here is a selection of our must-have bestsellers.

HUILE PRODIGIEUSE®

RÊVE DE MIEL® LIP BALM

CRAIME FRAICHE® DE BEAUTÉ

HUILE PRODIGIEUSE®

MULTI-PURPOSE DRY OIL CARE - NOURISHES, REPAIRS AND SOFTENS.

FACE-BODY-HAIR

Women rely on L’Huile Prodigieuse®to create that “Je ne sais quoi“ she is so famous for. She loves having an all-in-one product that can be used in so many different ways to nourish, repair and soften, and adores its indulgent, sensorial scent and dry texture, easy to absorb.

Its top secret natural formula free from silicone and paraben, is crafted from a blend of botanical oils.

The secret’s out now, though: Huile Prodigieuse® is

N°1* in French pharmacies and NUXE’s bestseller, with many millions of bottles sold all over the world since its creation.

NUXE MEDIA KIT

NUXE BESTSELLERS Many NUXE products have quickly become cult beauty hits. Here is a selection of our must-have bestsellers.

HUILE PRODIGIEUSE®

RÈVE DE MIEL® LIP BALM

CRAIME FRAICHE® DE BEAUTÉ

RÊVE DE MIEL ® LIP BALM

Hydrating lip care - nourishes, repairs and protects

This best-selling lip balm with Honey and precious oils is highly concentrated in ingredients that help to nourish, repair, soothe and protect even the driest and damaged lips.

Thanks to its unique texture and subtle taste of refreshing grapefruit, it really is a beauty must have.

At least 79,5% of the lip balm ingredients are natural, Paraben free formula to pamper your lips with high quality care.

Rêve de Miel® lip balm Star ingredients : Honey, Vitamin E.

NUXE MEDIA KIT

CRÈME FRAICHE® DE BEAUTÉ

24HR SOOTHING AND MOISTURIZING DAY CREAM

For dry and sensitive skin and normal skin.

This moisturizer face cream with Plant Milks and White Blossom provides ultra-quenching and long-lasting hydration for 24 hours; it reinforces the skin's natural water reserves and maintains the optimum level of water in your skin. It soothes and reduces discomfort.

Leaves skin fresh, soft and plumped.

NUXE BESTSELLERS Many NUXE products have quickly become cult beauty hits. Here is a selection of our must-have bestsellers.

HUILE PRODIGIEUSE®

RÊVE DE MIEL® LIP BALM

CRAIME FRAICHE® DE BEAUTÉ

NUXE BEAUTY BRUNCH

GENERAL INFORMATION

CONTACT DETAILS

cbaxter@nuxe-us.com

facebook.com/nuxeus

pinterest.com/nuxeus

NUXE BEAUTY BRUNCH

NUXE is inviting you to this exclusive BEAUTY BRUNCH at the Gale Hotel in Miami Beach, Friday December 11th from 11am to 2pm. Top 10 Miami bloggers have been selected for this unique beauty experience.

An Invite-Only event where the brand will be doing its Official Presentation to Beauty, Fashion and Style Bloggers. We invite to enjoy a delicious Parisian Brunch at the Gale Hotel Rooftop surrounded by beautiful ladies, flowers, style shoot and film.

“The effortless natural beauty of Parisian women and a passion for nature have forged my vision for Nuxe over the years. My philosophy has always been to offer every woman an indulgent, sensorial experience with products that are easy to use and combine precious natural active ingredients with the latest technological innovation.”

Date: Friday, December 11th

Time: Show on time at 11am (Gale Hotel Lobby)

Valet Parking: this service will be provided by NUXE to all our bloggers. Indicate you are a BEAUTY BRUNCH guest.

Beauty Brunch: a Parisian Brunch Menu will be offered with Mimosas & Bloody Marys. Any food allergies or special requests should be submitted to NUXE.

www.us.nuxe.com

@nuxe_us

NUXE PARISIAN DECOR

PARISIAN BEAUTY INSPIRATION

“Nothing makes a woman more beautiful than the belief that she is beautiful”

A unique Beauty Event with Top Beauty, Fashion, Style Bloggers and Influencers. A mix of textures, smells, emotions and Parisian memories.

We have inspired our event in a Parisian style. Gale Hotel Rooftop is a beautiful location to enjoy a Friday Beauty morning testing NUXE’s products, knowing more about the brand, enjoying a delicious french brunch and feeling even more beautiful while your style shoot. The whole event will be filmed and will be provided to all the bloggers with the possibility to be shared in any platforms you wish.

Flowers, white aesthetic, chic and classy touch, fresh drinks! Cheers for an exclusive event organized only for bloggers!

BLOGGERS STYLE

OUR BLOGGERS SELECTION

“She is a dreamer, a doer, a thinker. She sees possibility everywhere.”

Each blogger has been selected based on their style, quality of their blog/content and IG profile, as well as their digital exposure and impact. We do not select bloggers based on the total number of followers only, we take it into consideration but we always focus on your potential.

We are keen on inviting chic & trendy bloggers who have something to say, who feel unique, who are going to enjoy this experience 300%, who are going to capture the best moments lived, who love being in front of a camera and be themselves.

NUXE would like to invite you to post, share the love and beauty experienced during the event and create a beautiful connection between bloggers and the brand. By testing our products you would be able to feel the benefits of the brand as well as become our best ambassadors.

A Sample Post and a list of Keywords will be provided by NUXE to each blogger to ease the posting and content generation.

BLOGGERS FILM

BLOGGERS FILM PRODUCTION

BEAUTY BREAKFAST BY NUXE

NUXE wants to film every moment of the Beauty Brunch. The idea is to capture your emotions, feelings, conversations, laughing moments, surprises, etc. We are organizing a very intimate event for you and would love to be part of the brand’s story. Have a look to the idea that we are bringing for our event. This is a reference that we love! Watch the video

BLOGGERS STYLE SHOOT

BLOGGERS PHOTOGRAPHY SESSION

BEAUTY BREAKFAST BY NUXE

NUXE will be also hiring a bloggers photographer. After the Beauty Brunch and NUXE Official Presentation, we will proceed with a Style Photoshoot for all our bloggers and NUXE Team. The idea is to be NATURAL, be YOURSELF, feel BEAUTIFUL. We will encourage you and make you laugh to feel comfortable and bring the best of you to the camera. We will create a Parisian set up to make you feel you are in Paris already.

SAMPLE POST

BEAUTY I COSMETICS I MY RITUAL

POST TITLE (H1)

BEAUTY BREAKFAST BY NUXE

SUBTITLE (H2) Brief Introduction about what you lived

Some days ago I experienced a unique and beautiful Beauty Experience by NUXE at the Gale Hotel in Miami Beach. I was exclusively invited to a Beauty Brunch in Gale Hotel Rooftop with other 9 top Miami beauty, fashion and style bloggers.

Today, I would love to tell you in detail my experience, because it was unforgettable. We spent such a great time and moreover we learn a lot about their products and the essence of this Parisian Brand.

SUBTITLE (H3) About NUXE

This paragraph should reflect the brand essence and description. Always in your words, value what do you think about our brand, our products, the team, etc. The Benefits that you find comparing to other beauty and cosmetic brands.

CATEGORIES

Beauty I Beauty Bloggers I Miami I Miami Events I Beauty Events I Bloggers I Beauty Tips I My Rituals

KEY WORDS

Natural Parisian Beauty I NUXE I Parisian Beauty I Parisian Cosmetic I Beauty Product I Paris I France I Skincare I Face and Body I Beauty Rituals I Miami Beauty Blogger I Miami Event I Beauty Event I Rooftop I Gale Hotel I Beauty Blogger I Fashion Blogger I Style Blogger I Exclusive Event I Beauty Brunch I French Brunch I Bloggers Style Shoot

NUXE CONTACT & EVENT

INFORMATION

GENERAL INFORMATION

SUBTITLE (H3) About the Event

This paragraph should be focused on telling the story to your readers about what happened in the event. How was everything organize, the overall experience, the brand, the vibe, the

CONTACT DETAILS

facebook.com/nuxeus

pinterest.com/nuxeusNUXE BEAUTY BRUNCH

NUXE is inviting you to this exclusive BEAUTY BRUNCH at the Gale Hotel in Miami Beach, Friday December 11th from 11am to 2pm. Top 10 Miami bloggers have been selected for this unique beauty experience.

An Invite-Only event where the brand will be doing its Official Presentation to Beauty, Fashion and Style Bloggers. We invite to enjoy a delicious Parisian Brunch at the Gale Hotel Rooftop surrounded by beautiful ladies, flowers, style shoot and film.

“The effortless natural beauty of Parisian women and a passion for nature have forged my vision for Nuxe over the years. My philosophy has always been to offer every woman an indulgent, sensorial experience with products that are easy to use and combine precious natural active ingredients with the latest technological innovation.”

www.us.nuxe.com

cbaxter@nuxe-us.com

@nuxe_us

Date: Friday, December 11th

Time: Show on time at 11am (Gale Hotel Lobby)

Valet Parking: this service will be provided by NUXE to all our bloggers. Indicate you are a BEAUTY BRUNCH guest.

Beauty Brunch: a Parisian Brunch Menu will be offer with Mimosas & Bloody Marys. Any food allergies or special requests should be submitted to NUXE.

PICTURES

We invite you to take your own pictures but also use all the pictures that we will be sharing with you one week after the event. We will have a professional photographer, specialized in bloggers who will be shooting all of you! So dress chic, feel beautiful and express yourself! We would love to see as much pictures as possible! In addition, feel free to take some cool and visual pictures of our products at home. Maybe when you are applying them or just creating a DIY Photoshoot set up.

VIDEO

We are also going to film the whole video as we explained above. We will share this masterpiece with all of you one week later. Feel free to share the love and beauty! It would be an amazing BEAUTY VIDEO full of moments, laughs, feelings, etc. We will tell the world how cool was the event you attend to.

IG / FB / TW

@nuxe_us

Facebook.com/nuxeus

If you are spreading the love and beauty of our brand and the moments lived, please we would appreciate if you can use some of the following hashtags:

#bbloggers #beautybloggers #stylebloggers #nuxeus #beautytips #beauty #miamievents #galehotel #bloggersevent #miamibloggers #VIP #rooftop #parisianbeauty #cosmetic #lipbalm #parisian #dryoil #nuxekit #beautykit #skincare #fridaybeautyevent #beautybrunch #parisianbrunch #mia #genbeauty #parisianinspiration #styleshoot