nxp - the nfc revolution is just a tap away
DESCRIPTION
Traditional advertising is more and more a nuisance for customers. NFC can bring value to your brand and product through a new paradigm for proximity marketing. See how something as simple as a tap can unlock your access to your customer.TRANSCRIPT
The NFC revolution is just a tap away
Giancarlo Cutrignelli
Global Marketing Manager
Why should you attend this
presentation?
First of all
Summary
1) The evolution of product marketing and brand promotion
2) What is Digital Marketing 2.0 ?
3) How NFC is going to change our lives (and our business)
4) Success stories
5
The purpose of a business is to create a customer
– Peter Drucker
“
”
Marketing in the good ol' days
What was Digital Marketing 1.0 like?
Brochureware
dot.com About Us
TV SPAM
Directories
Radio
Popups Contact Us
Flash Animations
Press
SPAM
What’s New!
Blinking Banners PORN
Dialup Telemarketing
dot.gone
What’s
Hot
SPAM
SPAM
SPAM
SPAM
links
ethis ithat
SPAM
SPAM
portals
vortals
hortals
spyware
adware
DM
SPAM
SPAM
WEB
Consumer habits have changed
Traditional marketing is over: 2% to 9% penetration
9
WHAT I WANT
WHERE I WANT
WHEN I WANT
HOW I WANT
AND IF IT’S NOT MY WAY
TAKE THE HIGHWAY!
Only 25% of consumers believe advertising is a credible source of product information
90% trust the opinions of friends who have used the product
70% trust opinions posted online
You will not get to them with a TV ad
The purpose of a business is to create a customer who creates customers
“
”
@shivsingh http://goingsocialnow.com
Yeah, right, but what has all this to
do with NFC?
NFC Proximity Marketing
Uses a pull strategy
Far less intrusive
Delivers your marketing
message on request
Gives you detailed usage
analytics
NFC connects old and new promotional channels
Leaflets
Brochures
TV, magazine ads
Billboards
Sponsored events
Social Media
Product pages
Deals & Offers
Search engines
Product reviews
The time of NFC is now
130+ handsets and tablets up to date
NFC phone installed base
Source: ABI research, Oct 2011
Wait a minute, but wasn't NFC all
about payment?
A day with NFC
Blue Bite and partner Pearl Media launched the first-ever NFC-enabled storefront in the U.S to promote TNT’s top-rated drama series Rizzoli & Isles
Starbucks China adds NFC to festive check-in campaign. A voucher for a free drink upgrade is earned via social network Jiepang
Passengers on Frankfurt's U-Bahn commuter services will be able to access a range of travel information services via smart posters (Info-Moduls) located in each carriage
Museum of London, Nokia and Bolser allow visitors to find out more about particular exhibits, access vouchers, book tickets and connect via social media
Nearly 20,000 NFC tags from UPM RFID will be embedded in smart posters and stickers used to promote Helsinki's year as the World Design Capital.
Deep Springs International provides Haitians with clean drinking water using NFC technology
Blue Bite and RMG launched their mTag services in San Francisco, delivering location-specific information, coupons and offers to consumers
UPM RFID tags connect French magazine Amusement to online content, bridge the divide between traditional print and online magazines
Jiepang, China’s location-based services leader, trials NFC-enabled mobile marketing and payment services
Marketing of the new series of TV network VH1's Basketball Wives includes a series of NFC smart posters around New York and Los Angeles.
Proxama showed a hi-tech version of a traditional murder mystery game uses NFC phones and tags to allow participants to discover clues hidden around a venue and to accuse their choice of suspect
Smart posters distributed around central London to promote the latest X-Men film, enabling NFC phone users to download an exclusive trailer and connect with the movie's Facebook page.
JCDecaux Australia has signed a two year agreement which will see Tapit equip 240 advertising panels with NFC tags to create Australiaʼs first NFC-enabled outdoor advertising network
Clear Channel Singapore enters NFC advertising market in 300 of the most influential out-of-home advertising sites in Singapore
Clear Channel brings NFC to London’s Oxford Street. 100 locations are equipped with digital advertising displays that include 72-inch HD screens and NFC
Coca-Cola launches an NFC out-of-home advertising campaign in Singapore, using the NFC-enabled Mobile Life! network introduced by Clear Channel
NFC means
Connecting the physical world with the virtual world
Inventor of NFC Provider of complete and
trusted NFC solutions
Visit us at M-Days, booth B10 http://www.nearfieldcommunication.com
References
G2, "Engaging and Activating Digitally Enabled Shoppers Along the Purchase
Decision Journey", Jun 2010
ReachLocal, "Rethinking the Consumer Buying Process", Oct 2011
Bates141, "The Present & Future of Digital Marketing", 2008
www.nfctags.com