nyc february 2010
DESCRIPTION
Thank you Mets and Yankees!In February we spent two weeks in New York City for a couple of workshops and presentations. We met great people, agencies and studios and had interesting conversations. Enjoy a couple of thoughts along with some impressions of the Big Apple.Stay in touch.Annabel&Johannesschatziundschatzi.comschatziundschatzi.wordpress.comTRANSCRIPT
![Page 1: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/1.jpg)
February 2010
It‘s not where you take things from, it‘s where you take them to.
![Page 2: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/2.jpg)
What is the question?The answer is advertising.
![Page 3: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/3.jpg)
Work to fi nd the problems.
![Page 4: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/4.jpg)
happy chaos
![Page 5: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/5.jpg)
Yes, and ...
![Page 6: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/6.jpg)
Expansionists vs. Reductionists
![Page 7: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/7.jpg)
Accept as normal the anxiety that comes
from not knowing what to do.
![Page 8: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/8.jpg)
The idea is good and the design looks beautiful.
![Page 9: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/9.jpg)
Adress all aspects of the problem at once.
![Page 10: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/10.jpg)
Begin crafting strategy, knowing that it may ormay not work out as you approach the solution.
![Page 11: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/11.jpg)
Everything communicates.
![Page 12: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/12.jpg)
IDENTIFY + INSIGHT + IDEAS + IMPACT = INNOVATION
The habit of continually doing things in new ways to make a positive difference to our working lives.
![Page 13: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/13.jpg)
Avoid falling in love with your ideas.
![Page 14: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/14.jpg)
In what mode is the person?BSP (Behavioural Support Plan)
![Page 15: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/15.jpg)
People are partners.
![Page 16: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/16.jpg)
A good ad doesn‘t look like an ad.
![Page 17: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/17.jpg)
Old solutions can‘t solve new problems.
![Page 18: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/18.jpg)
We collect different kind of creatives.
![Page 19: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/19.jpg)
Concept and detail inform each other.
![Page 20: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/20.jpg)
Think of yourself as direct marketing.
![Page 21: NYC February 2010](https://reader033.vdocument.in/reader033/viewer/2022051608/5456a140b1af9fc15d8b4630/html5/thumbnails/21.jpg)
Thank you New Yorkers!