NYC Party Celebrates New Bacardi Flavored RumNYC Party Celebrates New Bacardi Flavored Rum

•On April 15, Bacardi introduced the newest member of its flavored rum family: BACARDI Mango Fusion. To celebrate the occasion, the brand hosted its Fusion Lounge Party at New York City's chic Tribeca Rooftop. BACARDI drew inspiration from modern basketball culture for the party's theme and décor, lining the walls with rare and specially designed sneakers from Sneaker Pimps. Jake Ferrato designed a special python leather and lambskin Mango Fusion sneaker for the event, and famous tattooist Mister Cartoon also added a unique element to the party environment. Additionally, one corner of the space featured a short documentary called “Mark'd Up,” which outlines the integration of tattoos into mainstream culture.

•Attendees listened to music by Just Blaze while enjoying a series of cocktails that featured the new Mango Fusion rum. Named according to the basketball theme, these drinks included the “Sneakerhead” and the “Three-Pointer,” a shot composed of BACARDI coconut and mango fusion rums with a splash of grenadine.