nyc retail tour - build your brand workshop
TRANSCRIPT
Outline
1. What is a brand?
2. Advantages to building a brand
3. Examples of brand strategies
4. Shopify: A home for your brand
5. Resources
‣ makes people more loyal
‣ people start to care about your work
‣ word of mouth marketing is more common
‣ no longer have to compete on price
USE YOUR BRAND TO TELL A STORY, AND TO UNIQUELY POSITION YOUR PRODUCTS IN THE
MINDS OF YOUR CUSTOMERS.
What is a brand strategy?
‣ help define how your customers see your business and product
‣ figuring out your positioning or “winning-difference”
‣ what helps you stand out from the competition and avoid having to compete on price
Brand strategies
1. UNCOVER YOUR UNIQUE SELLING PROPOSITION
The goal is to differentiate your brand from your competitors, and give your customers a reason to purchase a product from you.
Brand strategies
2. DISTINGUISH YOUR BRAND ON PRODUCT QUALITY
If you’re consistently able to over-deliver on the quality of product, no doubt you’ll have lifetime customers.
Brand strategies
3. CHANGE THE BRANDING RULES
Makes space for your brand in an unconventional way to get people talking.
Brand strategies
4. PERSONALIZE THE CUSTOMER EXPERIENCE
Align yourself to ensure that you’re marketing to people who match your brand’s identity.
Brand strategies
5. INVEST IN DEEP, RICH PRODUCT PHOTOGRAPHY
When a photo looks tactile, it will give you a sense of ownership over what’s being featured.
Theme StoreChoose from over 100 professional store templates, or
build your own design using HTML and CSS.
Shopify Blog
“How To Build a $120K per Month Ecommerce Brand in Less Than A Year”
“Instagram 101: How to Build an Audience of Customers for Your Brand [Video]”
“How To Create a Memorable and Shareable Unboxing Experience for Your Brand”
Free tools and resources to accelerate your skills and success
Shopify ExpertsBrowse our top experts: Designers, Developers, Setup
Experts, Marketers, Photographers
Shopify Support
[email protected] ● 1-888-shopify ● live chat A dedicated support team - available 24/7