View Social Media Marketing course details at www.edureka.co/social-media-marketing

O ABC PPP FRAMEWORKFOR EFFECTIVE SOCIAL MEDIA MARKETING

-“Q” approach

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Agenda

®Why do we need a framework?

®What’s O ABC PPP?

®Importance of Social Media

®Understanding my target audience

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Why do you need a framework?

®Stay on course in the dense social media jungle

®Being proactive

®Ensure sustainability

®Keep track of everything

®Look smart in your job

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What’s O ABC PPP?

of awesome

O ABC PPP

Source:www.adweek.com

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Objective

• Why do I need to be on Social media?

• What are my expected outcomes?

• How will I measure success?

• What are the benefits I am expecting to get?

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Audience

• Who is my target audience?

• What channels are they in?

• What’s their behavior on these channels?

• What is their expected response?

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Budget

• What’s the total budget allocated to social media?

• What is the ad spend budget?

• What is the channel allocation of budget?

• What portion is the test & experimental budget?

• What is the split between branding & performance?

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Content

• What are the sources of your content?

• What is your content pipeline?

• How is your content calendar constructed?

• What is the process flow for paid ads content?

• What is the content frequency?

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Policy

• Who puts up the content?

• Who responds to engagements?

• How will you handle negative engagement?

• What are the guidelines for content?

• What is your target time to respond?

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Persona

• What is your identity on social

media?

• What are your values?

• What is your character map?

• How do these reflect across

channels?

• What is your perceived voice?

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Pick

• What metrics will you pick?

• What conversion types will you pick?

• What dollar value will you pick?

• What insights will you pick?

• What feedback cycle will you pick?

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Questions

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