BUSINESS OPERATIONAL PLAN

Syed Arif Ali Shah(7922)

Alternative Energy Systems

INTRODUCTION

•Back ground/ scenario •Mission-Goal-Strategy•Vision•Objective

MARKET

•Environment [S-W-O-T analysis ]•Size•Geographic Location•Demographics•Psychographics

POSITIONING

MARKETING MIX

•Product-(Nature & Type, Make/Buy, Design)•Price-(Prestige-Niche)•Placement-(Showroom-Warehouse)•Promotion-(Push & Pull-Direct Selling)•Physical distribution-(Selective & Exclusive)•People-(Mature Customers)•Packaging-(Sensitive Product-Outsource)

ORGANIZATION OPERATIONS

Organization

Finance Operations

Marketing

Planning and Decision Making

Mission

Goals

Organizational Strategies

Functional Goals

Finance Strategies

MarketingStrategies

OperationsStrategies

Tactics Tactics Tactics

Operatingprocedures

Operatingprocedures

Operatingprocedures

Engineering Distribution

Legal

COMPETITION

Partners in progress

FINANCE

•RESOURCES• COST

JAN FEB MAR APR MAY JUN

Planning

ProcessingChangeoverOn time!

Designing

Delivery

S-W-O-T

THANK-YOU