o webops...no we need it asap. o we need our best customers to be able to create photo galleries on...
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WebOps
How Developers and Marketers Deliver Great Digital Experiences
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Hi. I’m Josh. I make
the internet.
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DevOps Digital
Marketing
WebOps
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Measure Learn
Build
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DevOps: A cultural and professional
movement, focused on how we build
and operate high velocity organizations,
born from the experiences of its
practitioners.
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WebOps: a set of practices and
workflows that facilitate collaboration,
and encourage automation of
operations, to improve the productivity
of web teams.
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Technology alone doesn’t
make a high velocity
organization.
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Product / Engineering IT
Vendors Agencies
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Product
Features
Stability
& Security
Sales /
Roadmap
Resource
Utilization
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How to WebOps: Empower those
most accountable for changes being
made to implement those changes
themselves.
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IMPACT Driving traffic, engagement, conversion, revenue. Optimizing the user experience.
PRODUCTIVITY
CREDIBILITY
High tempo releases, parallel tracking, and efficiency through automation. Excellent team coordination.
Solid uptime, core performance, and security. Ability to review and release with confidence.
Hierarchy of WebOps Value
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WebOps vs The
Never-Ending
Relaunch
A frustrated marketer
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We didn't get enough revenue through the website last quarter.
Yeah, but when will we see it?
Meeting with the CEO
The rebuild and redesign should help.
We might be able to relaunch in 3 months if IT
prioritizes it.
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We need our best customers to be able to create photo
galleries on the site!
No we need it ASAP. BTW, when are we
launching?
Stakeholder Requests
Can't that wait til phase 2 of the relaunch?
Ummm, 6 months
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Scope creep alert. Our favorite stakeholder wants customers creating photo
galleries.
I don't know. I'll add it to the backlog. Maybe he'll
forget about it.
Developer Reaction
What?! And you approved that?
Yeah, I mean we're not launching for 9 months
anyway.
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How are things going with setting up infrastructure for
the new site?
I don't know... I thought you wanted to overhaul their
infrastructure and deployment workflow?
Checking in with IT
Huh? I set up the new virtual machine for the devs. We're
they getting stuck configuring vhosts?
Yeah, that's not really aligning with my priorities for
the year anymore.
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Conversions continue dropping.
The public site falls
further into disrepair.
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We didn't get enough revenue through the website
last quarter.
When will we see it?
What if they were doing WebOps instead?
We have work in progress that should
help
We might be able to relaunch in 3 months if IT
prioritizes it
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We have work in progress that's getting
better results.
Much of it is already live and we're up 5% from this time
last quarter.
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We need our best customers to be able to create photo
galleries on the site!
No we need it ASAP. BTW, when are we
launching?
WebOps Makes Allies, Not Enemies
Can't that wait til phase 2 of the relaunch?
Ummm, 6 months
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Interesting, how will that increase conversions?
Ok, let me brainstorm with the team ways we could make that happen faster.
We'll get more social proof by highlighting real
customers.
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Scope creep alert. Our stakeholder wants
customers creating photo galleries.
I don't know. I'll add it to the backlog. Maybe she'll forget about it.
What?! And you approved that?
Yeah, I mean we're not launching for 9 months
anyway.
Hmm, could we repurpose case studies
in more places.
I'll spin up a new env to show how we can put the
"related case studies" widget in more places.
That's one option. We also have that
testimonial component.
Our stakeholder wants more social proof on the
site.
Stop executing blindly. Think creatively.
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How are things going with setting up infrastructure for
the new site?
Ok, I thought you wanted to do an infrastructure upgrade
too.
Don't Play Telephone
Huh? Oh, well if the developers are blocked they can just add more vhosts on
their existing server.
Yeah, that's not really aligning with my priorities for
the year anymore.
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Ok, let's find a better option. I'm not comfortable owning
that layer of the stack.
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Real World Examples
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AdRoll Media
Liberating the Website from
the Product
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Empower marketing: give
them total ownership of the
public-facing website.
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Tableau Data Science
Finding the right partners and
division of labor with IT
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Know your partners: IT
departments and technology
vendors are not all evil and
slow moving.
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Webops
“Drinking our own Champagne”
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Pantheon empowers
extended website teams
to move fast
with confidence
and deliver business
results.
WORKFLOW
Structured Agile Workflows
CLOUD
Serverless CMS
AUTOMATION
Website Portfolio Management
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Multidev: An Dedicated Environment Per Branch
Dev Environment
Test Environment
Live Environment
Security Updates
New Feature
Developer Sandbox
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WebOps is made of people.
Technology is important, but…
As catalyst, a side effect, an enabler.
Only people deliver business value.
