o1€¦ · lin n a eus university jou rn a lis m , in forma tio n and c ommunicatio n kalmar , s...
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360° VIDEO IN MEDIA CONTENT
User Experience study from the perspectiveof both journalists and end users.
Susanne HägglundResearch ArchitectExperience LabÅbo Akademi University
Joachim MajorsUsability and User Experience AnalystExperience LabÅbo Akademi University
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GOALO1 OF THE PROJECTWhat is the purpose, what will be delivered and for whom?
The aim is to find out how360 ° can benefit newsconsumers and producers.
Guidelines and checklist onhow to create good 360°journalistic content will bedelivered.
To the guide / check list with Dos and Don'tshttps://goo.gl/4toKcs
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OURO2 PARTNERSA short presentation of who are involved in the project
HSS-Media Newspaper company in
Ostrobothnia
Forum Business Magazine. Business and technology
trends
ReThink New Media Solutions. A video och storytelling
production company
Linnaeus University Journalism, information
and communication Kalmar, Sweden
Gota-Media Newspaper company in
southestern Sweden
Journalism & masscommunication education,Åbo Akademi
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WORKSHOPO3 WITH OUR PARTNERSWorkshops to ensure everyone is on the same page
A workshop, held by experts invideo production
What to think about when creating video storytelling in 360°
Get to know the camera and how to use it
The 10 commandments of 360° video production
Guiding the viewer
Pre-production
Stage-manage
Camera placing
People / person placing
Iterative process - test before launch
Short and powerful
Allow time
Content and production goes hand in hand
Experiences - new situations new point of views
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JOURNALISTS'O4 EXPERIENCES OF 360°Experiences from creating and producing 360° content
Journalists strongly agree or agree that it was interesting toproduce 360° video 4 of 4
Journalists say it was somewhat complicated to produce360° video content and strongly agree that it is more timeconsuming than regular video productions
3 of 4
Journalists agree in that they quickly could become skillfulin producing 360° videos4 of 4
...360° video gives more information and a feeling to the overall experience... evenmore than I thought was possible beforehand, a stronger connection to the place(environment).
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DETAILSO5 OF OUR RESEARCHSome more details of what we where looking at
Feature article on website
VS
360° video in the article
Devices used for the articles and 360° content
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DETAILSO6 OF OUR RESEARCHSome more details about the procedure
Which 360° video storytelling mode?
VS VS
Action, movements Environment,No guide or speak
A storyteller, voice over
Our partners in Kalmar, Sweden focused on guiding the users in 360°
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360° VIDEO #1O7 "SOAP FACTORY"More details about the 360° HSS-Media created
DesktopTo the 360° video
https://goo.gl/ar2882
Space, environment
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The majority says thatthey got a good/betterunderstanding of thefactory with 360°
360° VIDEO #1O8 "SOAP FACTORY"Results of "Soap Factory"
They search for the redline and guidance in the360° video 3 of 10 requested a map
The video was a lot moresuccesful in making theviewers feeling present(tele-presence) in theSoap Factory, than thetext + photos
TimeSpace, environment 360° interactivity andusage
3 of 10 mentioned theygot a betterunderstanding andinsight of the peopleworking there
They jump in the videotime line.8.6 s (median value) tofirst interaction
Three test participantsdid not interact/navigateat all with the content
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360° VIDEO #2O9 FRIENDS & BRGRSMore details about the 360° Forum Business Magazine created
SmartphoneTo the 360° video
https://goo.gl/M6a56R
A storyteller,voice over
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360° VIDEO #21O FRIENDS & BRGRSResults of Friends & Brgrs
5 of 10 did not listen to thevoice over but were ratherlooking at interestingpictures instead
They focused more on theprocess: the machines,making of burgers
5 of 10 immersed in thevideo in such a degreethat they felt transportedto the restaurant
TimeSpace, environment 360° interactivity andusage
All interact with the video2.09 s (median value) tofirst interaction
All except one missed thetitle of video andtext/presentation ofspeaker
3 of 10 were both in therestaurant and atExperience Lab
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360° VIDEO #311 ZIP ADVENTURE PARKMore details about the 360° HSS-Media created
TabletTo the 360° video
https://goo.gl/feCJrv
Action,movements
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360° VIDEO #312 Results of Friends & Brgrs
ZIP ADVENTURE PARK
Gave the feeling of beingwith the climber up in thetrees
An interest in seeing howthe climbing works andwhat the obstacles are
TimeSpace, environment 360° interactivity andusage
All interact with the video5.56 s (median value) tofirst interaction
Required a lot ofinteraction to parry thehead movements of theclimber
The video was experiencedas too long
A feeling of being presentwith the climber
4 of 9 mentioned that aregular goPro camerawould have been better
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360° VIDEO #313 ÖLANDSBRONMore details about the 360° Linnaeus University and Gota-Media created
TabletTo the 360° video
https://youtu.be/UyiJYXaV_J4
Storyteller andguiding the users
with visuals
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CONCLUSION14 How suitable are 360° videos for reporting news?
USAGE OF 360° CONTENT
NOTSUITABLE FOR
REPORTING NEWS
360°
BUTCan be
suitableIf done correctly and with
care, following bestpractices and planning
For featured articles
Articles/news that are not time critical but "planned"
News bureaus that has know how / tools and time
for post production.
Context or story where a 360° adds more value in
tele-presence and/or immersion e.g. war zone
or unusual environments
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Thank You!
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