o2 headphones packaging

Kelsey Allenspring 2011

Graphic Design 01

headphonessleep LESS and study MORE

Table Of ContentsProject Brief 3

Analysis of Chosen Person 4

Chart of Day 7

Problem 9

Info graphic Studies 12

Final Info graphic 19

Sketches of Product 20

Competitors Product 22

Round 1 mock up 25

Round 2 mock up 30

Logo exploration 36

Naming explorations 37

Round 3 mock up 38

Round 4 mock up 42

Final Project 49

Project Overview 542

Project BriefThe goal of this project was to create a solution to a problem for a person we

chose. We then are supposed to package that solution in both a interesting and

useful way. The goal is to create a composition that is both use friendly and makes

the difference in our persons life and would be able to stand alone on the shelf and

be unique in its style and design. Along with packaging a product we also followed

our chosen person around for a day and created an info graphic that would clearly

demonstrate the problem in their lives that we are trying to fix.

Table Of Contents

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Analysis of Chosen PersonAudience: Brian Kempin Sophomore at the University of Kansas studying Pharmacy

When asked if he could have any one thing? His answer was money

Why does he want to have money? Becasue then we would not have to work for a job and could enjoy life

Why do you not want to have to work? Becasue work is stressful

Why is work stressful? Becasue others are telling you what to do

Why do you not like others telling you what to do? becasue I want to do my own thing on my own time

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Analysis of Chosen Person

typical day:8:45 wake up8:45-9:00 shower9:00-9:10 breakfast9:10-9:11 brush teeth9:15-9:26 wait for bus9:45-10:00 get off bus walk to budig10:10- 10:50 class10:50- 11:12 bus comes11:30 home11:30-12:30 lunch and watch TV

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12:30-2:10 study for classes2:10-2:26 wait for bus2:45-3:00 get off bus walk to wescoe3:00-4:10 class4:12 bus4:30 home4:30-6:30 study6:30-7:30(8) eat dinner watch TV8:00-10:00 study10:00 sleep

the environment is clean and well kept. everything has its place and is in order. room not messy notes all categorized in books day is planned out to a T.

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sleepmorning dutiesbus rides

classeatingstudying

1 am 3 am 5 am 7 am 9 am 11 am 1 pm 3 pm 5 pm 7 pm 9 pm 11 pm

24 hour day -line graph

charts of daymorning duties (25 min)

studying for classes (7 hrs)

going to class (4 hr)

making food and eating (2.45 hr)

sleeping (10 hrs)

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morning duties (25 min) studying for classes (7 hrs)going to class (4 hr) making food and eating (2.45 hr)sleeping (10 hrs)

Charts of Day

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Charts of Dayproblem: to much time studyingsolution: absorbtion of homework into a pill to be taken and absorbed into the brain. This pill would also come with a flash drive where you would tranfer what you need to know and learn on that flash drive.. it would then be shaken up with chemicals that are allready in the pill to create knowledge for your brain and then you would take the pill, which doesn’t taste, and then swallow with no pain and absorb the materials needed where will it be given away? walgreens, walmartwhat does it do, serve or why is it useful? it condenses the amount of time you would have to study while also offering the ability to control what goes into your brain what is it competing against? (energy pills, drinks)what should the package communicate? (suggest) to a college audience that it is safe and usuable for all and it will really work

Problem 1 with Day

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Problem 2 with day

problem: to much sleep ( but needing too much sleep)solution: is to create a sleeping pill that you will make you increase your sleep hours without actually increase the time you would be able to do more during the day and still rest (what seems like the same)where will it be given away? walgreens, walmartwhat does it do, serve or why is it useful? allows the brain and body to still feel like the whole amount of sleep without sleeping the whole time condense into half the amountwhat is it competing against? (sleeping pills)what should the package communicate? (suggest) to a college audience that it is safe and useble for all and it will really work and allows you to stay up longer and still feel like you have had a whole night rest

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Problem 2 with day

Problem 3 with day

problem: wasting time taking notes in classSolution: create glass that can visually copy and hear what is being said and written onto the board unto a com-puter screen. The concept would consist of glasses and a speaker that would be plugged in with a usb cordwhere will it be given away? walgreens, walmart, targetwhat does it do, serve or why is it useful? allow the student to stay focus on what the teacher is saying with-out getting distracted by taking notes and the organization of notes what is it competing against? (recorders)what should the package communicate? (suggest) to a college audience that it is safe and usable for all and it will really work, and allows for the student to be a better student

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Info graphic studies

46% studying/school

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sleep

morning duties

studying

going to class

eating/ watching tv

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sleepwake upshowereatingwaiting for busbus ridesclassstudying

am pm

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87% day spent studying or sleeping

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50

0

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11 hours

9 hours

7 hours

5 hours

3 hours

1 hours

Brian Kempin’s 24-hour day consists of 11 hours of studying or class time and 10 hours of sleeping leaving only 3 hours for eating and for any recreational time to himself. Brian Kempin is sophomore majoring in pre-pharamcy at the university of Kansas and is trying to maintain high grades, but in result looses all time to do anything else besides study and sleep. Brian would like to be able to do more things with his time during the day then just homework or going to class. A solution to the two problems of needed to spend so much studying and sleeping for so long will be solved by the Powernap. The Powernap is designed to be able to sleep lees hours while allowing the body to still feel like it has rest-ed for longer than it has. The Powernap is also included with built in headphone and a usb chord to have the capability for Brian to listen to his lectures while in sleep to combine two tasks into one and still using half the time, allowing Brian to be able to still get good grades be rested and still have time to hang out with friends, work out, and enjoy college.

typical day:8:45 wake up8:45-9:00shower9:00-9:10 breakfast9:10-9:11 brush teeth9:15-9:26 wait for bus9:45-10:00 get off bus walk to budig10:10- 10:50 class10:50- 11:12 bus comes11:30 home11:30-12:30 lunch and watch TV12:30-2:10 study for classes2:10-2:26 wait for bus2:45-3:00 get off bus walk to wescoe3:00-4:10 class4:12 bus4:30 home4:30-6:30 study6:30-7:30(8) eat dinner watch TV8:00-10:00 study

10:00 sleep

school workhomework & studying

sleeping


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typical day:8:45 wake up8:45-9:00shower9:00-9:10 breakfast9:10-9:11 brush teeth9:15-9:26 wait for bus9:45-10:00 get off bus walk to budig10:10- 10:50 class10:50- 11:12 bus comes11:30 home11:30-12:30 lunch and watch TV12:30-2:10 study for classes2:10-2:26 wait for bus2:45-3:00 get off bus walk to wescoe3:00-4:10 class4:12 bus4:30 home4:30-6:30 study6:30-7:30(8) eat dinner watch TV8:00-10:00 study

10:00 sleep

Brian Kempin’s 24-hour day consists of 11 hours

of studying or class time and 10 hours of sleep-

ing leaving only 3 hours for eating and for any

recreational time to himself. Brian Kempin is

sophomore majoring in pre-pharamcy at the

university of Kansas and is trying to maintain high

grades, but in result looses all time to do anything

else besides study and sleep. Brian would like to be

able to do more things with his time during the

day then just homework or going to class.

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final info graphic

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final info graphic

Sketches of product

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Sketches of product

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Sketches of product

Sketches of product

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Mood board

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Mood board

Mood board

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competitors product

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competitors product

Competitors product

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Mission statement

“Our aim as WiredUP is to create a revolutionary headphone system that is both user friendly and helpful to the largest population that we can reach. The goal of these pure oxygen-flowing headphones, is to condense the time of sleep the user needs in a natural nonabrasive way to the human body. O2 headphones will ensure that it will enhance the sleep of users while also creating less time that the user needs to sleep. In addition this product will help in the advance of learning by subconsciously (while the patient is sleeping) playing back whatever choice, by the user, is stored in the 4 GB memory card connected to the oxygen convertor.”

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Mission statement

Round 1 mock up of packaging

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Logo designs

ZZZ

sleepLESSsleepLESS

sleepLESSsleepLESS

sleepLESSsleepLESS

sleepLESS sleepLESS

sleepLESS sleepLESS

sleepLESSsleepLESS

sleep LESS sleepLES S

sleepLESSsleepLESS

sleepLESSsleepLESS

sleepLESSsleepLESS

sleepLESS sleepLESS

sleepLESS

ZZZ

zzz z

ZZZ

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Logo designs

Name explorations

speed nappowernapsleeplessquick reststudy napeducated sleepquick dozespeedy snoozedream learnerair sleeppure restbrisk restrejuvAIRatespeedy slumbershortened restoxygen2sleepsleepaway headphonessecond air

Air breakShort SleepHalf the timeSpeed Sleepquick breakairvivepure sleepAirestStudy sleepEducated restairelaxsleeplearningpeacefulrest

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Final Project

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Final Project

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Final Project

Final Project

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Final Project

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Final Project

Final Project

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Project OverviewThis project brought many challenges to the table. First creating a solution for a

problem with a person was challenging in thinking outside the box in what needed to

be done to enhance their lives. After creating that project then comes the brand-

ing and naming and designing of the project and the packaging as a whole which was

challenging in that I have never done the whole gig before and it brought questions

into detail about how something would look next to other things and then in multi-

ples as well as how my product compares to competitors projects. I used wood for

my packaging material because my package needed to be kept with the product and

it looks more sophisticated then just metal or plastic. Wood is also a biodegradable

resource that could go along with the natural side of my project. This project was

set over the course of about a month and a half and it was time consuming but the

finish result is one that I am proud of.

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o2 headphones packaging

Documents

becasue work

final project

final info graphic

chart of day

books day

graphic design

info graphic studies

project overview