o2 | mobile phones, mobile broadband and sim only deals on o2 … · 2020-05-04 · office into the...

The health networkConnecting the NHS

CostcuttingCreating new efficiencies, increasing productivityand meeting targets.Page 4

Contents

Wait reductionReducing waiting times and lists while speeding up response to patients’ needs.Page 12

Life enhancingImproving the quality of the staff/patient experience.Page 14

Better coverage A network you can rely on. A network that’s better connected.Page 17

Changing the futureHelping you meet tomorrow’s challenges.Page 18

Look no further for mobile solutionsO2’s holistic approach to healthcare technology means we can provide the NHS

with everything it requires to meet its mobile needs, today and in the future. The whole

treatment. And everything we offer as part of that treatment is tailored to suit your

working practices, objectives and budgets.

The following pages explain in detail why O2 is better all round at connecting the NHS.

How we can heighten efficiency and reduce costs by making full use of technology.

How we are looking to the future of healthcare by working on preventative solutions,

such as the home-based monitoring of patients.

And our relationship with Telefónica means that we have vast international resources

at our disposal, like the R&D Centre in Granada, Spain, which leads the field in

healthcare research.

So look no further if you want a range of practical services and products designed

to hit your targets. Mobile technology that puts you in control and creates a superior

experience for patients and staff alike.

Mike Short

Vice President, Research and Development UK and Europe

Chairman, Mobile Data Association

O2 is approved by the OGCO2 is the only network providerapproved by OGCbuying.solutionsto offer you ‘Voice and Messaging’, ‘Mobile Data and Applications’and ‘Total Mobile Solutions’.

CostcuttingCreating new efficiencies, increasing productivity and meeting targets

N3 and O2 – a uniquerelationship for your benefitAs part of the National Programme for IT(NPfIT), N3 is one of the largest Virtual PrivateNetworks in Europe and provides the NHSwith fast broadband networking services.

It was when N3 first considered thepossibility of overlaying a voice service onto its data network that it decided tochoose O2 – above all other networks – towork with. The O2 mobile network and theN3 network are now linked at the N3mobile gateway.

So, if you call any mobile on a UK networkfrom an NHS landline – using N3 VoiceServices with call routing in place – thegateway will always direct the call via theO2 network.

The Mobex solutionIdeal for any organisation with 80 or moremobiles, Mobex can combine your fixedand mobile phones under a single dialplan.

This gives you the convenience of shortcodedialling for all office numbers and reducesthe cost of calls made between officelandlines and mobiles.

Mobex connects sites, normally via a fixedlink, such as a private circuit from the mainoffice into the O2 network, but the uniquerelationship with N3 means that sites canbe connected to O2 via the N3 network.Your mobiles will simply become extensionsto the main office telephone systemthrough a direct link between your fixedvoice network and the O2 network.

Internal calls can then be made to anymobile extension in the same way as a fixedextension, wherever the mobile user is –thereby making calls, diverts and transfersso much easier.

Easy implementationWorking closely with the N3 teams, an O2Project Manager will be with you on site toensure that Mobex is installed seamlessly.We’ll also help you communicate the changeto staff, and produce user guides tailored toyour requirements.

Significant savingsThe low monthly subscription means thatyou only pay for what you use. You’ll alsosave on calls made between staff mobiles,as well as from office sites to NHS staffmobiles by routing calls via N3 and the O2 Gateway.

And the cost?Mobex prices are tailored to meet specificcustomer requirements. Just call to explainwhat you need and you’ll be pleasantlysurprised by the response.

O2 MobileExtension (Mobex).Is it right for you?

Yes if any of these apply:

• You’re running 80+ mobiles

• You want landlines andmobiles on one easier-to-handle dialplan

• You require greater controlof who phones who

• You’d like to reduce land-to-mobile call costs

• Your people would benefitfrom shortcode dialling, call transfer and callconferencing

• You want to bring down the barriers between officeand field workers

• You’d appreciate differentoptions for connecting offices – both fixed andvirtual links

Who’s on Mobex?

Over 400 companies on 500,000mobiles talking to each other.

Whatever your targets, O2 has the mobile means to meet them. Call 0800 089 1202 or go to o2.co.uk/health

COSTCUTTING: 5

‘N3 chose to partnerO2 above all theother networks’

It’s your call It’s your choice as to how you makethe most of this unique relationship.O2 services can be taken on a stand-alone basis or combined with N3 to provide even greater cost savings.Either way, there are some verysignificant benefits to enjoy.

How Mobexworks...

‘Mobex connects sites typicallyby fixed link. For those

without a fixed link, we applya virtual link, so your mobiles

become extensions of themain office system’

COSTCUTTING: 6

O2 Mobex

Trust 1Mobiles

Trust 2Mobiles

Trust 1(Fixed Link)

Trust 2(Virtual Link)

N3 Voice Services andMobex: together they can’t be beaten

Other network providers may try to offertheir own versions of Mobex, but nonecan provide the O2 Mobex and N3package. O2 alone has that offering.Bringing N3 and Mobex together puts youon one big dialplan, enjoying big cost andefficiency savings thanks to preferential‘on net’ rates. And the more Trusts thatjoin, the greater the savings on callsbetween them.

N3 + O2 Mobex = • Single dialplan and extension

dialling between fixed andmobile, and mobile-to-mobile,between all Healthcare Trustssubscribed to the service

• Free fixed-line calls betweensites directly connected to theN3 voice network

• Preferential rates for callsbetween fixed lines and mobiles

• Opportunity to reduceoverheads and maintenancecosts by integrating N3 voicewith existing N3 services

• Fast, hassle-free implementation

• Leveraging the investment in N3 to provide even greatervalue for the NHS


What’s so goodabout N3?In facilitating programmes likethe NHS Care Records Service,Choose and Book, and theElectronic Transmission ofPrescriptions, N3 is essential tothe future of a modern NHS. It enables the delivery of bettercare to patients via a truly 21st century infrastructure.

N3 delivers:

• A fast and reliable networkfor every NHS site inEngland, supporting allnational applications

• Substantial savings on callcosts by enabling NHSorganisations to convergetheir voice and data networks

• The flexibility to cater tofuture needs of the NHS,including the ability to takeearly advantage of updatesand improvements innetworking technology

• Bespoke networking solutionsand services for the individualneeds of different NHSorganisations

• Support for NHS organisationsin implementing innovativenew services – for example,the use of video conferencingfor appointments withconsultants

And how N3 and Mobex work together...

O2 Mobile Network

ExternalLandlinesO2 Mobex

IP Phones

N3 Core Network VOIP

N3 Link

PBX

‘Bringing N3 and Mobextogether puts you onone big dialplan’

COSTCUTTING: 7

O2 puts you in control

Work phones are for work. And yes, ofcourse staff should be able to phone hometo say they’re running late. But if you’rejuggling tight budgets and want to keepcosts from spiralling out of control, then youneed to keep tabs on usage to ensure yourpeople are using their phones responsibly.That’s no problem.

You choose, we manageWith O2 you decide on caller or grouprestrictions and customisation with youraccount manager. Different call-barring rulescan be set up for separate sets of mobiles,giving you even more control over costs.

Then there’s O2 Call Tagging, whichallows you to manage the split betweenbusiness and personal calls more efficiently,with itemisation showing you exactly who’sbeen calling who and when.

It’s all about creating efficiencies by adaptingthe service to meet your requirements. Andbecause at O2 we are – like you – alwayson call, that service can be adapted as andwhen your needs alter.

‘Different call-barringrules can be set upfor separate sets ofmobiles, giving youcontrol over costs’

‘With GSM Gatewaysthere’s no integrationand no management.But with Mobex theservice is ongoing’

COSTCUTTING: 8


GSM Gateways: an alternative route? GSM Gateways (also known as ‘FixedCellular Terminals’ and ‘Least Cost Routers’)are multi-SIM devices offering an alternativeway of linking to your PBX and routingland-to-mobile calls via a mobile network.Typically you’ll get a 50% saving on fixedsupplier prices. But are they really an option?

Calculating the costClearly cost is where the temptation lieshere. GSM Gateways hooked up to theswitchboard may offer savings, but theydon’t offer the same standard of service. Insome circumstances they can be illegal andforced to shut down. Worse still, their lack of reliability means there's a danger of beingout of communication during periods ofhigh traffic. What would the consequencesbe if you lost coverage during an emergency?Is it really worth the risk?

No integration. No managementGSM Gateways can’t link NHS Truststogether like N3 and O2 Mobex can. WithGSM Gateways there’s no integration andno management. With O2 the service isongoing: a year into the contract, O2 willcarry out a free Healthcheck to ensureyou’re still making all the savings andefficiencies you can. For instance, youmight require a new site on the dialplan viaanother virtual link or maybe different dialrules need applying for new workers. YourO2 Account Manager can handle that, butwith a GSM Gateway there’s no one else to turn to. You’re on your own.

The facts:• GSM Gateways can only be

privately managed

• Their use must not result inunacceptable congestionaffecting other users’ service

• Only one private GSMGateway is allowed per singlecell site

• No more than 30 SIMs shouldbe connected to any one cell site

• Each GSM Gateway must notgenerate more than threeErlangs (180 minutes) of trafficper hour

• No more than seven SIMs can be in conversation at any one time

• A GSM Gateway is liable to disconnection if it’s notregistered or regulations aren’t met

‘GSM Gateways canbe illegal and couldbe shut down at atime when you simplycan’t afford to be outof contact’

COSTCUTTING: 9

Minimise administration.Maximise efficiencyThe problem with paperwork is that it oftengoes astray; ending up with the wrongperson or in the wrong department. It alsowastes time. Paper-based systems requirefiling or typing into the system. And justphysically sending paperwork to the rightperson takes time.

Consider the digital penSo, in order to speed processes you needto substantially reduce paperwork. Thedigital pen achieves this with minimumchange to work culture by takinghandwritten notes straight to electronicfile in real-time.

That means instant data-capture. Makingit possible to exploit information, not justfaster but better. It instantly puts the datawhere you want it. And you can settriggers – such as a flag alert – that could,for example, indicate when a patient’sblood pressure has gone up to a level thatrequires immediate attention.

‘The digital pen fits into existingmethodology whilegiving you all thebenefits of newtechnology’

COSTCUTTING: 10

Who should have one? The digital pen is for people who work onpaper. People whose work is forms-basedand where a paperwork ‘trace’ is required –as is so often the case in the NHS.

It fits into existing working practiceswithout having to retrain staff but, at thesame time, gives you the benefits ofinputting data in real-time, allowing you toact on it without delay. The data thereforebecomes richer, so you can do more with it.

How does it work?We simply take a standard form that adepartment is using and convert it into aform that works with the digital pen. Theform is based on an unseen grid. So whatyou write is electronically placed in the right context.

More than a text conversion toolWe can improve on your old forms too. Forexample, we could create a ticksheet,whereby ticking a certain icon ensures thatinformation goes straight to a givenlocation. This all speeds up processes whilehelping to eliminate any confusion thatindividual handwriting might cause...a problem for which doctors are renowned.

Offering the ultimate audit trail Working with a digital pen you know whodid what, when and where. It’s all timedand electronically filed. There’s even apaper trail for back-up. From a compliancepoint of view, it’s a dream.

At a low cost of ownershipThe cost of digital pens is agreed on anindividual basis, so you need to call us for achat and a quote. But you’ll find that costof ownership versus savings made will putyou in credit, because you’ll be doing thesame job faster and smarter.

The advantages of the digital pen

• Perfect for any forms-basedtasks

• Takes notes straight toelectronic file in real-time

• Fits into current work culture– no retraining required

• Reduces human error

• Provides an electronic andpaper audit trail

• Creates much richer data andnew process opportunities to improve care

• Frees up staff by eliminatingcertain clerical roles


COSTCUTTING: 11

‘A digital penachieves thingsyou simplycouldn’t do with your old biro. Thisis an opportunityto do more thanbefore, betterthan before, all in real-time’

Wait reductionHelping to reduce waiting times and lists while

speeding up response to patients’ needs


WAIT REDUCTION: 13

Remove DNA with O2 MessagingAccording to the Department of Health the annual cost of Do Not Attends (DNA) is£614m, while Imperial College Londoncalculates it even higher at £789m and hassuggested that the NHS could save £240m– £370m a year by the nationwide use ofappointment reminders via text.

Tell us what you want O2 has considerable experience of settingup systems that send SMS messages toremind patients of their appointments (seecase study). They can be linked to a backoffice and managed by O2, or messagescan be fired off as and when required froman office desktop via the internet.

Depending on what’s required, O2 offers awhole range of messaging solutions. Thesecan work from a practice, a department or foran entire Trust as a means of communicatingdirectly with patients, en masse orautomatically (i.e. triggered by specific data).And, where necessary, a means for patientfeedback can also be provided. Indeed,whatever your requirement, O2 can trial thesolution to ensure it’s working for you.

The tools for the job are in placeThe SMS message is a fast, efficient, up-to-date medium which can be used effectively ata very low cost. And crucially, the tools for thejob – mobiles – are already there. There is now115% mobile penetration in the UK witheven more mobiles in the 55+ age bracket(12m+) than in the 18-24 bracket (5m+).

SMS messagingsolutions. The facts:• Use for appointment

reminders, repeatprescription reminders and emergency alerts to staff. There is also potential for revenue raising via advertising

• Easy to roll out withminimum investment

• Can create massive savings

• The price of a single text is much less than a stamp –and costs reduce further with volume

• Requires no significantchange in working culture

• Reduces inbound calls and time spent on officeadministration

• It’s proactive – preventing DNArather than reacting to it

Case study: Bedford HospitalsNHS Trust The problem: reduce DNAs in theDirectorate of Paediatrics.

The solution: a five-month pilot ofan appointment reminder service via text run by O2 and its partner,Healthcare Communications.

The long-term objective was toimplement a fully automated systemthroughout the Trust but, in orderto initiate the pilot in a controlledway, a manual system was installed.

The result: the appointmentreminder system reduced the DNArate by a massive 65.8% (from13.1% to 4.47%).

‘This was our first major project withthe SMS product and is a greatexample of how the application can be used successfully. The Trustembraced the concept from day oneand the results speak for themselves.’

Mike Cunningham, Director ofHealthcare Communications.

‘The NHS could save£240m – £370m a year by the use of appointmentreminders via text’

‘We’ve noticed asignificant reduction inmissed appointments, – opening up a newchannel for us to reachmore patients directly’Dr Elizabeth Goodburn, James Wigg Practice, Camden PCT

Lifeenhancing

Improve the quality of the patient/staff experience

Protect colleagues whowork by themselvesIn order to ease the strain on hospitalresources and take care right into thehomes of patients, more and more NHSstaff are working remotely.

Unfortunately, they’re not alwayswelcomed. We’ve all seen the figures:thousands of physical and verbal attacksare made on NHS staff every year. Theeffect of an attack, even the fear of it, can

be devastating. And from a practical pointof view, it decreases an individual’s ability tocarry out the job at hand. That, in turn, canreduce the quality of care for patients.

Therefore, NHS management have to findways of looking after staff as they carry outtheir duties. It’s a practical, ethical andlegal imperative.

Lone worker from O2 is the solution Lone worker isn’t one product, like a phonewith a panic button. It’s a range of GSM/GPSmachine-to-machine solutions that can beapplied in different ways to meet the individualrequirements of those who need them.

For example, a nurse on a home visit iscornered in a stairwell by an aggressive drunk.Reaching into her bag for her mobile is anovert act which could elicit a negative reaction.However, simply showing the ID card that sheis wearing round her neck while pressing aconcealed panic button on the reverse of thecard, is less likely to provoke the aggressor.

So, you tell us who needs protecting andprecisely what their job entails, and wesuggest the lone worker solution that willwork for them.

A complete serviceThe service doesn’t stop there. We canmonitor the devices, track staff locations,set time parameters for visits and arrangeemergency response. Regular reporting andreviews – to highlight issues arising, andto maintain the effectiveness of the solution– are also part of the service on offer.

And via accredited partners, we can supplytraining to equip lone workers to deal withthe situations they may encounter – includingviolence and aggression, conflict resolution,lone worker policy and risk assessment.

The law expects:complying withHealth and Safety

It’s a legal obligation for an employer to exercise a duty of care. The onus onmanagement is greater today than ever before:

• A lone worker should not be put at greater risk thanany other employee

• It is the duty of the employerto assess risks to lone workersand take steps to avoid orcontrol risk where necessary

• Any employer who has failedto recognise a foreseeablerisk or address a significantpotential risk, is likely tohave been negligent

• HSE estimates the cost of aninvestigation into a physicalassault is £17,000 - £19,000

• The Corporate Manslaughterand Homicide Act 2007extends individual executivenegligence to the companyand all management

For further information go tohse.gov.uk


‘Looking after staffwho work alone is apractical, ethical andlegal imperative’

Fact: 81% of lone workers areconcerned about violent aggression(Suzy Lamplugh Trust Survey)

LIFE ENHANCING: 15

What lone workersolutions give you:• Safer and more confident staff

• GSM/GPS devices that can locateyour people in an emergency

• Ongoing service and support forremote worker management

• Fewer distractions from the keyfocus of patient care

• Compliance with Health and Safety regulations

‘Lone worker isn’t one product. It’s a rangeof GSM/GPS machine-to-machine solutionsthat can be applied in different ways tomeet the individual requirements of thosewho need them’

LIFE ENHANCING: 16

Case study: Marie Curie

Marie Curie Cancer Care is one ofthe UK's largest charities, employingmore than 2,700 nurses, doctors andother healthcare professionals whoprovide care to patients in thecommunity. Marie Curie chose O2for a lone worker solution for staffworking remotely, enabling theirlocation to be tracked and providing24/7 contact in case an emergencysituation arises. The solutioncomprised of a mobile handset with pre-programmed speed-dialnumbers, providing feedback ontheir movements and the ability to request an emergency responseshould assistance be required.

Case study: Shaw Trust

The staff at Shaw Trust (a charityfor the disadvantaged and disabled)make numerous home visits. Theneed for additional protection was felt by employer and employeealike. Lone worker devicesdeveloped by O2 partners havebeen deployed across the Trust.Each device takes the form of anidentity badge and contains an O2 SIM card. The SIM is loadedwith valuable staff informationand passwords. It also acts as atracking device so that, at thetouch of a button, the individualwearing it can indicate that theyneed immediate assistance.

BETTER COVERAGE: 17


Network coverage and capacity is vitalwhen it comes to delivering the levels ofperformance the NHS requires. The abilityto make calls and upload/download data– wherever and whenever you need to – is paramount. And speed is of the essence.

Which is why it’s reassuring to know that O2 was the first network to offer coverage for99% of the UK population. It covers 90% ofthe UK landmass with over 11,500 basestations nationwide. Every day the O2network handles 93 million calls and receives90 million texts. And our GPRS is always on,24/7 (O2 was the first network operator tolaunch a commercial GPRS data service).

And always improving To achieve such consistent and reliablecoverage, O2 has invested over £2bn. Lastyear alone we spent over £100m on our UK network – further improving quality,

capacity, coverage and capability. Thatwork and investment continues apace, withO2 engineers covering more than 500,000miles a year to test and tend the network.We also apply Ofcom criteria and carry outongoing analyses of where customers usethe network most.

And because O2 is founded on the brandvalues of – among others – ‘openness andhonesty’, our customers have access to ourunique Network Manager Service, providingthem with network performance informationabout their SIM cards. Which is why we thinkthat the O2 network can serve the NHS best.

O2 customers enjoythe latest technology

2G and 3G

In response to customer demand,O2 continues to invest in its 2Gnetwork and is delivering additional2G base station sites in 2008. O2 isalso investing in 3G, covering over70% of the UK population to dateand prioritising those areas wherecustomers tell us the greater speedof 3G will help them.

EDGE (Enhanced Data rates forGPRS Evolution)

EDGE enhances O2’s network bysupporting data speeds up to five times faster than GPRS. Thisenables, or improves the delivery of,advanced mobile services – greatlyenhancing customer experience on devices such as the BlackBerry®.

HSDPA (High Speed DownlinkPacket Access)

This is the latest stage of evolutionary3G, delivering an even bettercustomer experience with increasedpeak download data speeds andreduced network response times.O2 already has over 72% of thepopulation covered by HSDPA –providing download speeds of upto 3.6Mbits/sec for datacard users.

Better coverageA network you can rely on. A network that’s better connected

Changing the futureHelping you meet tomorrow’s challenges


CHANGING THE FUTURE: 19

Under pressure

Government pressure on the NHS toremodel itself, to think ‘preventative’ ratherthan ‘curative’, isn’t letting up. And with somany aspects of healthcare moving out ofthe hospital and into the homes of patients,you need the right tools to meet the newchallenges you’re facing.

Furthermore, in the NHS you haven’t justgot a mobile workforce, you’ve got anincreasingly mobile customer-base too.Which is why mobile solutions will continueto grow in importance.

O2 is at the forefront of the drive to createthe mobile tools that will enable healthcareprofessionals to go out into the communityand do their jobs more effectively.

Machines that talk Telematics, telemetry, machine-to-machinetechnology – these are the buzz words onthe lips of those breaking new ground inhealthcare communications. And it’s nothype. In fact, it’s essential to your job. Hereare some reasons why...

• Working together when you’re notWork patterns are changing dramatically.As colleagues do less in the office and

more on the move, the opportunity totalk face-to-face has diminished. So, howdo you bring the team together?

You create a virtual team-workingenvironment. O2 leads the way inteleconferencing, and O2 Mobile Extensioncan provide the service at a most attractiverate. (See page 5.)

• Addressing security issuesHow do you ensure the wrong personisn’t in the wrong place, seeing someonethey shouldn’t see, reading confidentialmaterial that’s not for their eyes?

The mobility of patients and theirvisitors – not just that of your staff –creates problems that require watertightsecurity solutions on the wards, indepartments and even when treatingpatients at home.

The solutions are as exciting as theproblem is large. There’s NFC (NearField Communications) and a host ofRFID (Radio Frequency ID) possibilitiesfor the identification of patients andstaff alike.

Then there are BlackBerry® mobileservers with firewalls, group callingrestrictions on dialplans... just talk to usto find out more.

Case study: Guy’s & St Thomas’The problem: how do you safely give patients the freedom to treatthemselves at home? That was thechallenge facing The HaemophiliaCentre at Guy’s & St Thomas’ NHSFoundation Trust.

The solution: the Home Delivery and Monitoring System (HDMS) –the result of collaboration betweenthe Haemophilia Centre, O2 and its software partner Tessella. HDMS manages patient-to-hospitalcommunication, and improves stockcontrol, care management and themonitoring of patient bleeds.

The system is internet-based. Eachpatient is given an O2 GPRS-enabledXda Ili. GPRS technology provides atwo-way system for communicatingcritical data, enabling a patient’scondition to be reported andanalysed in real-time. Patients logmedication usage and reportabnormal symptoms or bleeds. Andwhen they visit the Centre in person,the medical team has instant access to their current medical status.

The conclusion: the new system has improved quality of patient care and life, while making optimumuse of resources and reducing theadministrative burden. Just think of the precedent it has set for home treatment...

The Haemophilia HDMS was voted ICT andSoftware Category Winner at the LondonNHS Innovator Awards 2007.

‘In the NHS youhaven’t just got amobile workforce,you’ve got a mobilecustomer-base too’

‘The future lies inremotely supervisedself-medication andassisted living’

Whatever your targets, O2 has the mobile means to meet them.Go to o2.co.uk/health

Registered office: Telefónica O2 (UK) Limited, 260 Bath Road, Slough, Berkshire, SL1 4DX. Registered in England and Wales: No 1743099

The RIM and BlackBerry family of related marks, images and symbols are registered and/or unregistered trade marks of Research In Motion Limited – used by permission.59

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