obama for america 2012: 10 lessons learned from real-time design for high stakes
DESCRIPTION
Being the first director of user experience in US Presidential campaign history presented a unique set of challenges, goals, and constraints. Jason Kunesh shares best practices and methods that helped Obama for America build winning social, mobile, e-commerce and in person experiences for as many people as possible.TRANSCRIPT
Rules of Thumb forDesign Chicanery at
Obama for America HQ
feedback?@jdkunesh
A Presidential campaign seeks 270 electoral votes in
a general election.
RegisterPersuadeTurnout
VolunteerDonate
RESPECT.EMPOWER.INCLUDE.
WIN.
Your values drive your actions.
540 days50 states
1,000 field offices10,000 neighborhood leaders
2,000,000 volunteer shifts2,200,000 voters registered
$690,000,000 donated 150,000,000 phone calls
200 applications
Find your story.
Story of SelfStory of Us
Story of Now
Everyone’s work has value.
Story of SelfStory of Us
Story of Now
Celebrate little victories.
Ignore whatever isoutside of your control.
Have fun.
Find good people doing good things & work with them.
5/9/12 tumblr_m3b790ZasO1qh71pao1_1280.png (662×758)
1/129.media.tumblr.com/tumblr_m3b790ZasO1qh71pao1_1280.png
Find your patterns.
Little things count.
Be selfless in pursuitof your goals.
Scout AddisStacey AshlundFarnaz Badie
Fred BoveDavid Castleton
Christian CrumlishLaura DeanJulie Francis
Nancy FrishbergMichelle Fulcher
Catherine HoAbby Leafe
Jodi LeoMichal Migurski
Nate BoltLaura PaajanenDorrie PaynterBeth PickardLucie Richter
Gabriela RivasMary Beth Solomon
Stephen SuarezMatt Towers
Mark TrammellBob Walton
Andrea WerboffJay Zaltzman
The value of community is immeasurable.
Story of SelfStory of Us
Story of Now
Slow is smooth.Smooth is fast.
chicanery |SHiˈk!n"r#, CHi-|nounThe use of trickery to achieve a political, financial, or legal purpose.
Make everything participatory.
Bend the rules.
Bend the rules.
Eugene Hasenfus, http://whitecolonialism.tumblr.com/post/32935487196/today-in-history-october-5-1986-iran-contra
Apple ][, http://cameronscloset.com/apple-ii/#jp-carousel-285
President Carter, http://online.wsj.com/article/SB10001424052970204005504574233981506674934.html
President Obama in Grant Parkhttp://short-sharp-shock.blogspot.com/2009/11/hope-that-we-confessed.html
Marshall Ganzhttp://www.wbmnet.nl/2011/05/global-leadership-dialogs-on-television-and-internetchannel/marshallganz/
Michael Slabyhttp://business.financialpost.com/2010/11/17/fp-tech-desk-qa-with-former-obama-cto-michael-slaby/
Narwhal vs. Orcahttp://arstechnica.com/information-technology/2012/11/how-team-obamas-tech-efficiency-left-romney-it-in-dust/
Barack Obama in shades, me & DraplinManik Ranthee
Photo credits