objective 101.01 describe the core ... - digital media...
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Objective 101.01 Describe the core concepts of digital media and relationship between digital media, society, and industry certifications.
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TYPES OF MEDIAMessages aimed at mass audiences; can be delivered in many forms or methods. o Traditional Media o Social Media o Digital Media
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TRADITIONAL MEDIA
Communication that was well-established before the Internet age; books, newspapers, magazines, etc.
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SOCIAL MEDIACreated and controlled by a community of users that interact using the Internet.
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DIGITAL MEDIA o Can be broken down
into five major categories for the purposes of this course: • Graphic Design • Animation
Development • Audio Production • Video Production • Web Design
The use of creative design and computer technology to combine forms of media to reach the audience in various ways.
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QUESTIONS TO CONSIDERo Differentiate between traditional, social, and
digital media. o Which do you use the most? o Which do you use the most for education?
Entertainment?
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DIGITAL MEDIA PROCESSo Pre-production • Defining the parameters of the project and making
preliminary decisions about conveying the intended message to the audience.
o Production • The active process of using hardware and/or
software to create original digital media.
o Post-Production • Modifying the project to accomplish the intended
purpose; optimizing the output file to meet client’s specific needs.
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USES OF DIGITAL MEDIADigital media can be used in a variety of settings depending on the message being conveyed and its intended audience. o Commercial • Intended to persuade the audience to use or buy a
product; examples include infomercials, advertisements, and other marketing products.
o Entertainment • Intended to captivate an audience and keep them
engaged; examples include digital art, movies, video games, music, etc.
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USES OF DIGITAL MEDIAo News/Informational • Informs the audience about recent events and/or
topics; examples include news casts, online periodicals, etc.
o Public Service Announcement (PSA) • Conveys an important message to the public (no
specific audience); often instigates to take action or further educate themselves.
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USES OF DIGITAL MEDIAo Educational • Interactively teach
content or demonstrate a process; examples include online tutorials, descriptive animations, etc.
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INDUSTRY CERTIFICATIONSo Standardized assessments that use software
and terminology commonly found in the industry.
o Used alongside portfolios of original work to demonstrate proficiency in creating digital media.
o Can greatly impact a person’s ability to enter the digital media career field.
o Examples used in the digital media industry include Adobe® Certified Associate exam and others.
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QUESTIONS TO CONSIDERo How can certifications help you get a job? o Besides Adobe certifications, what are other
types of certifications?
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